The law of equi-marginal utility states that consumers will allocate their limited income across different goods in a way that equalizes the marginal utility per rupee spent. Specifically, the traditional statement is that a consumer will spend their money such that the last rupee spent on each good yields equal satisfaction. Alternatively, the modern statement is that marginal utility divided by price will be equal across goods, allowing consumers to maximize total utility. This law assumes consumers can purchase multiple goods and aims to explain how consumers allocate resources to maximize satisfaction given budget constraints.