Layout(advt.) by sarath
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This document discusses different types of layouts used in advertising design including picture window, all art, panel or grid, all copy, circus, nonlinear, and grunge layouts. It provides examples and descriptions of picture window, all art, panel or grid, and all copy layouts. Additionally, it covers common design principles for layouts such as direction, dominance, unity, white space, contrast, balance, and proportion. The document emphasizes that layout design must meet both functional and aesthetic needs by effectively communicating the message while also being visually pleasing.
Layout(advt.) by sarath
- 1. SARATH
- 2. A layout is a plan that imposes order and at the same time creates an arrangement that is aesthetically (beauty) pleasing. Types of layouts Picture All window art Panel or grid Dominant type or all copy
- 3. Circus Nonlinear Grunge
- 4. Picture window One of the most common layout formats is one with single,dominant visual that occupies about 60 to 70 percent of add space. The logo or signature signs of the message at the bottom.
- 6. All Art The art fills the frame of the ad and the copy is embedded in the picture.
- 8. Panel or Grid A layout can use a number of visuals of matched proportional sizes. If there are multiple panels all of the sample size , the layout can look like a window pane or comic strip panel.
- 10. All Copy All copy advertisement in which the headline is treated as type art.
- 12. circus A layout combines lots of elements – art type , color – to deliberately creates a busy , jumbled image.
- 14. Nonlinear A contemporary style of layout can be read starting at any point in the image. This style of ad work for young people.
- 16. Grunge A style of layout that shows what is presumed to be a generation X-inspired lack of concern for the formalities of art , design, type styles and legibility.
- 18. Design has both functional and aesthetic needs Makes the message easy to perceive Makes it attractive and pleasing to the eye Common Principles Direction Dominance Unity White space Contrast Balance Proportion Simplify, simplify, simplify
- 19. Direction—creating a visual path for the eye Dominance—the point of emphasis Unity—elements fuse into one coherent image White space—area not covered by art or type Contrast—makes elements stand out from one another Balance—formal and informal, Proportion—equally proportions of elements are visually uninteresting Simplify, simplify, simplify—the fewer the elements, the stronger the impact
- 22. BALANCE (FORMAL) Formal balance can create a very orderly look and feel.
- 23. BALANCE (INFORMAL) Informal balance can create desired eye movement through an ad.
- 24. Proportion
- 25. Unity