Lead Generation: Buildling Connection Worthy LinkedIn Profiles | Central Wisconsin Social Media Conference
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The document provides insights on building an effective LinkedIn profile for lead generation and social selling, emphasizing the importance of personal branding and networking strategies. It outlines key components such as profile completeness, content value, and the use of social media tools to enhance visibility and engagement. Additional tips include the necessity for tailored contact settings and the benefits of joining relevant groups within LinkedIn.
Lead Generation: Buildling Connection Worthy LinkedIn Profiles | Central Wisconsin Social Media Conference
- 1. Lead Genera)on: Building a Connec)on Worthy LinkedIn Profile Central Wisconsin Social Media Conference | Oct. 20, 2011 ! 25 years + experience B2B -‐ manufacturing / professional service firms. ! Unique focus -‐ technical products and engineering. ! Social Selling and Social Product Development ! Based in the Midwest with naLonal reach. © Copyright 2009 Wendy Soucie ConsulLng LLC -‐ All Rights Reserved
- 2. 105 – 4/09 Website 30,500 – 2/11 135,000 9/11 167,000 10/11 Twitter LinkedIn Directories and Social MulLmedia Address Books Podcast Facebook 2
- 3. Change Your Thinking! ! 78% trust recommendaLons from social graph ! 90% of B2B buyers trust peer reviews 3
- 4. Goal Social Business Strategy 16,000 _ Strategy Tools 4 © Copyright 2009 Wendy Soucie ConsulLng LLC -‐ All Rights Reserved
- 5. Network Building Process Business Profiles Network Contribute ParLcipate ApplicaLons 5
- 6. NCP Model -‐ Networking • Network size does maber 6 6
- 7. • What is the content of value you have to share? 7 Contribu)on 7
- 8. ParLcipaLon Feedback or consump)on is MOST important. – Reac)on – Ac)on – Evangelism 8 8
- 9. How does the LinkedIN network work Because 120M business professionals are here group 9 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 10. Business Networking -‐ LinkedIn 10 © Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved
- 11. Strategy -‐ Branding ! Personal ! Company Establish prominence for yourself because it makes you a little more valuable. - Scott Monty, Ford Motor Company © Copyright 2009 Wendy Soucie ConsulLng LLC -‐ All Rights Reserved
- 12. Possible goals and objecLves ! Extend geographic reach ! Make referrals easier ! Lead generaLon ! Product development ! Humanize your business ! Manage online reputaLon ! Discover inside connecLons Strictly for business © Copyright 2009 Wendy Soucie ConsulLng LLC -‐ All Rights Reserved 12
- 13. Building the right profile 13 13
- 14. Consider how you might look to others 14 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 15. Your LinkedIn Profile © Copyright 2003-‐2009 – Wendy Soucie ConsulLng LLC -‐ All Rights Reserved 15
- 16. Settings 16 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 17. 17 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 18. 18 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 19. Profile must have s for 100% • Public View • Headline • Photo • Summary • SpecialLes • RecommendaLons Personal Branding 19 Company Branding © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 20. #1 Photo Consistency Important ! The profile is more than your picture and name ! The profiles need to evolve over Lme ! Time is of essence 20 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 21. #2 Enhancing/Building Profiles Research first Tools • Thesaurus • Keywords/Phrases • Google Keyword Tool • Relevance • LinkedIn Advanced Search 21
- 22. Advanced Search 22 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 23. #3 Your Profile Text ! Use MicrosoW Word to write and store it ! Export your LinkedIn profile as a back up each month or week ! Export your LinkedIn connecLons weekly Pay particular attention to saving headline 23 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 24. Profile Edit 24 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 25. #4 Header/Headline • Your sound bite 25 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 26. Header/Headline Headshot/ white background • Your Sound bite 26 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 27. 27 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 28. #5 Public Profile -‐ Custom URL • Make yourself easy to find Create a Personalized Public Profile URL http://www.linkedin.com/in/ kevinhickman 28 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 29. # 5 Public Profile 29
- 30. #6 Summary and Special)es • Most important – What makes you special? • Keyword focused – List keywords using commas and/or bullets 30 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 31. #7 Addi)onal Informa)on Websites Interests 31 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 32. #7 Addi)onal Informa)on Groups and Associations 32 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 33. #8 Recommenda)ons 33 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
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- 35. #8 Recommenda)ons • 3 recommendations • 1 recommendation x 3 jobs • Only recommender can write/edit • Create unique roles 35 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 36. #Extra Tip -‐ Contact Se`ngs Instruct others on When/If/ How it s OK to contact you Select Options 36 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 37. Contact Se`ngs • Brea Caine • President, Citrix Online • LocaLon Santa Barbara, California Area Industry Computer So_ware When contacting me, please provide detailed context for your contact. - I only accept contacts from people that I have met/ know or via referral from a trusted connection of mine. - I do not accept cold contact connections so please don't make them. 37 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 38. Call me 608-225-1985, email [email protected] All social links at http://www.xeesm.com/wendysoucie I am interested in connecting. Help me out - Please let me know what you do and why you might see value in connecting with me, even where we might have met in person. This will help me take action more proactively versus generic invites. Thanks! 38 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 39. Visibility ! Status Updates ! Q & A ! ApplicaLons 39 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 40. Reality Check • Status update 40 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 41. Status /Network Update • Update once/ day • Answer quesLons • Make a change 41 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 42. LinkedIn Q & A 42 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
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- 44. Ready for more? 44
- 45. Applica)ons • Event – What are you doing • TripIt – Where are you going • Blog – Are you blogging? • Slideshare – PresentaLons and PDFs 45 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 46. Applica)ons • Use brochure, arLcle, video • Clean up – Copyrights – Images – AbribuLon 46 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
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- 50. TripIt
- 51. Company Profiles
- 53. LinkedIn Groups 53 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 54. • 919,566 Groups already LinkedIn Groups (5/2011 -‐ English) • Create/Manage up to 10 Groups • JOIN up to 50 Groups • General and/or Geographic Groups 54
- 55. Which Groups to join? • Find professionals • Find trade associa)ons • Find your peers • Find your customers Join 25-40 groups, pick top 5 in size 55
- 56. Group Tips • TIP – Invite the Group Owner/Manager to Connect! • Watch discussion and review members • Begin to converse with others in the group • Invite key members or everyone • If not ac)ve – move on 56
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- 58. Social Networking Model ! Applying a model ! Network ! Contribute Social Media Academy NCP Model ! Participation You want others to participate in YOUR contribution. You want BUZZ © Copyright 2010 - Wendy Soucie 58 Consulting - All Rights Reserved
- 59. Homework • Send a customized invite to [email protected] • Complete your profile to 100% • Request a recommendaLon (Colleague, client, supervisor) • Add a work and personal email to LinkedIn • Give a recommendaLon – start with Wendy Soucie as speaker/trainer • Join at least one group • Add the LinkedIn signature / or manually add your profile link to your email signature 59 © Copyright 2010 - Wendy Soucie Consulting - All Rights Reserved
- 60. Your Questions? Contact Wendy Soucie Engage with your customers. Enter the conversaLon. Engage with me. Wendy Soucie ConsulLng, LLC Social Media for Business 608-‐225-‐1985 Social web links: hbp://xeesm.com/wendysoucie [email protected] Presenta;on avail on h?p://www.slideshare.net/wsoucie © Copyright 2009 Wendy Soucie ConsulLng LLC -‐ All Rights Reserved 60 s
- 61. Partnerships | Strategic Alliances | Joint Venture • Wendy Soucie ConsulLng • Social Business ConsulLng Group (Sobizco) • End Result MarkeLng • Nurture markeLng and research • Social Media Academy • CerLfied Social Media Consultant • Founding Member, Alumni, Faculty • Black Diamond Consultant • Xeesm – Social CRM • Business Partner – Wisconsin • IA CerLfied LinkedIn and Social Media Trainer • Images from IstockPhoto.com & WSC 61