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Sandrine Olivencia
taktique.com
buildtosellbook.com
Lean Engineering Practices to Scaling Craftsmanship in the Digital World — Sandrine Olivencia — Hands-on Agile 2025
https://www.youtube.com/watch?v=Qdplq4cj76I
Feature frenzy
Lean Engineering Practices to Scaling Craftsmanship in the Digital World — Sandrine Olivencia — Hands-on Agile 2025
Lean software
develoment
Software
craftsmanship
SAFe
Lean Engineering Practices to Scaling Craftsmanship in the Digital World — Sandrine Olivencia — Hands-on Agile 2025
Lean Engineering Practices to Scaling Craftsmanship in the Digital World — Sandrine Olivencia — Hands-on Agile 2025
Lean Engineering Practices to Scaling Craftsmanship in the Digital World — Sandrine Olivencia — Hands-on Agile 2025
Lexus Chief Engineer Chika Kako
Lean Engineering Practices to Scaling Craftsmanship in the Digital World — Sandrine Olivencia — Hands-on Agile 2025
Extreme
programming
(XP)
Lean Engineering Practices to Scaling Craftsmanship in the Digital World — Sandrine Olivencia — Hands-on Agile 2025
Can the digital world
learn to embrace speed
while
nurturing artisanship?
3 practices to scale artisanship:
• Emotion-centric design
• Performance-based product
• Mentoring Chief Product Engineers
3 practices to scale artisanship:
• Emotion-centric design
• Performance-based product
• Mentoring Chief Product Engineers
Lean Engineering Practices to Scaling Craftsmanship in the Digital World — Sandrine Olivencia — Hands-on Agile 2025
“Emotion-centric design”
means
mindfully crafting
every customer touch point
Engineering
challenge:
Replicate the
”psshh” sound
and the
“chill” sensation
consistently
Dominant
emotion:
warmth of
mother’s
embrace
JB – Founder and CEO
Rowan – CPO
Dominant
emotion:
Being a
good parent
Lean Engineering Practices to Scaling Craftsmanship in the Digital World — Sandrine Olivencia — Hands-on Agile 2025
3 practices to scale artisanship:
• Emotion-centric design
• Performance-based product
• Mentoring Chief Product Engineers
Andrew Davis, CPO
Feature frenzy
Client
gemba
Lean Engineering Practices to Scaling Craftsmanship in the Digital World — Sandrine Olivencia — Hands-on Agile 2025
“What feature should we add next?”
to
“What product behaviors will fully
satisfy our users' preferences?”
Stable client
preference
Critical product performances Technical
trade-off
Wow
effect
Critical product
function
Function
performance
target
Easy to
understand and
use
Drag-and-drop
visual system to
build pipelines
< 5 actions to
create the pipeline
from source to
destination
… …
… … … … …
… … … … …
Measurable design constraints
Performance-based product design
Scaling
artisanship?
3 practices to scale artisanship:
• Emotion-centric design
• Performance-based product
• Mentor Chief Product Engineers
Lean Engineering Practices to Scaling Craftsmanship in the Digital World — Sandrine Olivencia — Hands-on Agile 2025
Higher conversion Shorter lead time
Higher client satisfaction More pertinent matching
+8 % of candidates
recruited
From 7.4 / 10 to 8.9 / 10
on average
-12 days to close & -4
days to find candidates
+85% of successful
candidate introductions
Sales-led
strategy
Product-led
strategy
Sales-led
strategy
Product-led
strategy
Ana - Chief Product Engineer:
Management training
Violette - Chief Product Engineer:
Training and consulting
Sophie - Chief Product Engineer:
HR consulting
Lucas - Chief Product Engineer:
Recruitment
Caroline - Founder
Visceral passion for the customer
Committed to optimizing costs
Strong grasp of the product
Chief Product Engineer
Ana - Chief Product Engineer:
Management training
Violette - Chief Product Engineer:
Training and consulting
Sophie - Chief Product Engineer:
HR consulting
Lucas - Chief Product Engineer:
Recruitment
Caroline - Founder
Lean Engineering Practices to Scaling Craftsmanship in the Digital World — Sandrine Olivencia — Hands-on Agile 2025
Lean Engineering Practices to Scaling Craftsmanship in the Digital World — Sandrine Olivencia — Hands-on Agile 2025
Mentor Chief Product Engineers
Perpetuate an artisan mindset
Design products that sell themselves
Product-led approach
•Preparing the future
Quality isn’t a
roadblock;
It’s your accelerator
Lean Engineering Practices to Scaling Craftsmanship in the Digital World — Sandrine Olivencia — Hands-on Agile 2025
The future is ours to craft
Thank you!
Sandrine Olivencia
buildtosellbook.com
sandrine@taktique.com
Check out our training programs!
All of our training
courses and
coaching services
on taktique.com
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