SlideShare a Scribd company logo
Legal & Finance
Considerations
for Startups
Kannan Surendran
Co-founder & Managing Director
FinLead International
FORM OF
START-UP
Ltd Company
One Person Company
Limited Liability Partnership
Partnership
Proprietorship
Bootstrapping
more important
DEAL WITH
CO-FOUNDERS
What percentage
Vesting Conditions,
roles & responsibilities
What if they leave
Time Commitment
Salaries
What if they don’t live up
to expectations
?
?
?
?
?
?
EMPLOYEES
•  Cost to Company
•  Confidentiality
•  Non-disclosure agreement
•  Invention Assignment
•  Previous employment
•  restrictions & conditions
01   Employment Agreements
•  Options Matrix - To whom?
•  How much?
•  Vesting Conditions
•  Trial Period - Cliff
•  Tax impact?
•  Stock Options or RSA or RSU?
02   Stock Options
CUSTOMERS
01   Enter into agreements
02   Start with standard form
03   Customise it for your needs
04   Consult lawyers wherever necessary
05   Negotiation & Contract Closure
06   Terms of Use agreement & privacy policy
INCUBATORS •
ACCELERATORS •
ADVISORS
Consult
alumni
'Understand'
 the terms of
agreement
Do your
ground
research
Costs to
Benefits
Choose advisors carefully — 
know personally before engaging
FUNDRAISING
SOURCE OF FUNDS
Inherent
Working
Capital
Debt
Issue of Shares
Soft
Loans
3 F Angels
Institutional
Investors
Family
Offices
HOLY CAP TABLE
Equity owned by working co-founders
Equity owned by non-executive advisors
How much can you dilute in initial funding rounds
?
?
?
More than anything, a bad cap table
can make your company 'un-investible'.
PREPARATORY
Be ready
with:
Business Plan
in the form
of a deck
Valuation
Model
Stock Option
Pool Matrix
Financial Model
that is consistent
with your deck
?
Do you have
traction
?
How much money
do you need
?
At what valuation
VALUATION
Valuation of the company is not the value of your company.
It is the current value at which investors can earn their desired returns.
Do you know
what valuation
you can reach for
a Series A Round?
Valuation Basis:
Cash flow based
valuations can be
applied only at
later stages.
Early stage valuations
essentially works on a
reverse math basis.
UNDERSTANDING
TERM SHEET & SSHA
The terms and
conditions that
govern the future
conduct of the
company.
Liquidation preference
Share transfer & issue restrictions
Anti-dilution rights
Employment Conditions & Termination conditions
Reserved Matters
Exit rights
▸
▸
▸
▸
▸
▸
Understand the
term 'CCPS'.
Other important terms:
COMPANY
LAW COMPLIANCE
1
Filing of required
forms for corporate
events
2
Audit of financial
statements and filing
of annual returns
3
Maintenance of
Minutes & statutory
records
Share Issue:
Routes available
for Companies
to issue shares
Rights Issue to existing members;
Renunciation of Rights Issue to third parties;
Board disposing unsubscribed rights shares;
Private Placement;
Public Issue.
▸
▸
▸
▸
▸
INCOME TAX
BENEFITS
Sec 80IAC Only for eligible start-ups
100% tax exemption for 3 years in first 7 years
Should be incorporated after 01.04.2016
Certified by Interministerial Board
FREQUENTLY
ASKED QUESTIONS
1
Can co-founder
stakes be reshuffled?
3 Can I borrow and provide
loan to my company?
5
Can company borrow
money from non-residents?
7
Can Board of the company
be reconstituted?
6 Can company raise money
through convertible notes?
4
Can company borrow
money from third parties?
2
Can my company receive
investment from non-residents?
CAN WE
RAISE MONEY
BY CROWDFUNDING?
CAN WE RAISE
MONEY BY ICO   ?s
OPEN FOR
QUESTIONS!!
www.finlead.in           www.coneyfinlead.in           www.logiticks.com  
Kochi    •    Bangalore    •    Amsterdam    •    Rotterdam    •    Seattle
THANK YOU!
Certainty in Strategy
 kannan@finlead.in
+91 98461 72879

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Legal & Finance - startups

  • 1. Legal & Finance Considerations for Startups Kannan Surendran Co-founder & Managing Director FinLead International
  • 2. FORM OF START-UP Ltd Company One Person Company Limited Liability Partnership Partnership Proprietorship Bootstrapping more important
  • 3. DEAL WITH CO-FOUNDERS What percentage Vesting Conditions, roles & responsibilities What if they leave Time Commitment Salaries What if they don’t live up to expectations ? ? ? ? ? ?
  • 4. EMPLOYEES •  Cost to Company •  Confidentiality •  Non-disclosure agreement •  Invention Assignment •  Previous employment •  restrictions & conditions 01   Employment Agreements •  Options Matrix - To whom? •  How much? •  Vesting Conditions •  Trial Period - Cliff •  Tax impact? •  Stock Options or RSA or RSU? 02   Stock Options
  • 5. CUSTOMERS 01   Enter into agreements 02   Start with standard form 03   Customise it for your needs 04   Consult lawyers wherever necessary 05   Negotiation & Contract Closure 06   Terms of Use agreement & privacy policy
  • 6. INCUBATORS • ACCELERATORS • ADVISORS Consult alumni 'Understand'  the terms of agreement Do your ground research Costs to Benefits Choose advisors carefully —  know personally before engaging
  • 8. SOURCE OF FUNDS Inherent Working Capital Debt Issue of Shares Soft Loans 3 F Angels Institutional Investors Family Offices
  • 9. HOLY CAP TABLE Equity owned by working co-founders Equity owned by non-executive advisors How much can you dilute in initial funding rounds ? ? ? More than anything, a bad cap table can make your company 'un-investible'.
  • 10. PREPARATORY Be ready with: Business Plan in the form of a deck Valuation Model Stock Option Pool Matrix Financial Model that is consistent with your deck ? Do you have traction ? How much money do you need ? At what valuation
  • 11. VALUATION Valuation of the company is not the value of your company. It is the current value at which investors can earn their desired returns. Do you know what valuation you can reach for a Series A Round? Valuation Basis: Cash flow based valuations can be applied only at later stages. Early stage valuations essentially works on a reverse math basis.
  • 12. UNDERSTANDING TERM SHEET & SSHA The terms and conditions that govern the future conduct of the company. Liquidation preference Share transfer & issue restrictions Anti-dilution rights Employment Conditions & Termination conditions Reserved Matters Exit rights ▸ ▸ ▸ ▸ ▸ ▸ Understand the term 'CCPS'. Other important terms:
  • 13. COMPANY LAW COMPLIANCE 1 Filing of required forms for corporate events 2 Audit of financial statements and filing of annual returns 3 Maintenance of Minutes & statutory records Share Issue: Routes available for Companies to issue shares Rights Issue to existing members; Renunciation of Rights Issue to third parties; Board disposing unsubscribed rights shares; Private Placement; Public Issue. ▸ ▸ ▸ ▸ ▸
  • 14. INCOME TAX BENEFITS Sec 80IAC Only for eligible start-ups 100% tax exemption for 3 years in first 7 years Should be incorporated after 01.04.2016 Certified by Interministerial Board
  • 15. FREQUENTLY ASKED QUESTIONS 1 Can co-founder stakes be reshuffled? 3 Can I borrow and provide loan to my company? 5 Can company borrow money from non-residents? 7 Can Board of the company be reconstituted? 6 Can company raise money through convertible notes? 4 Can company borrow money from third parties? 2 Can my company receive investment from non-residents?
  • 16. CAN WE RAISE MONEY BY CROWDFUNDING?
  • 17. CAN WE RAISE MONEY BY ICO   ?s
  • 19. www.finlead.in           www.coneyfinlead.in           www.logiticks.com   Kochi    •    Bangalore    •    Amsterdam    •    Rotterdam    •    Seattle THANK YOU! Certainty in Strategy  [email protected] +91 98461 72879