Lenovo
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- Lenovo was founded in 1984 in Beijing, China and is now headquartered in Beijing and North Carolina. It is the world's largest personal computer vendor. - Lenovo produces tablets, laptops, smartphones and electronic storage devices but primarily deals in laptops. Their products range in price from Rs. 8990-319999 for smartphones and Rs. 37900-319999 for laptops. - Lenovo uses a variety of marketing strategies including advertising, retail partnerships, and online sales to target consumers aged 18-35 and promote their competitively priced, high quality laptop brands.
Lenovo
- 1. LENOVO GROUP MEMBERS • MALAIKA ANSAR • ASFANDYAR • ZOYA AWAN
- 2. • Lenovo was founded on 1st November 1984 by Liu Chuanzi. • It is a multinational technological company with headquarters in Beijing (China) and North Carolina (United States). • It is the World’s largest personal computer vendor by sales (as of March 2019). • In 2018 it generated the revenue of $45.35 Billion. INTRODUCTION
- 3. SUBSIDIARIES • Motorola • Zuk Mobile • Medion
- 4. It deals in tablets, laptops, smartphones, electronic storage devices. Lenovo is producing number of electronics but they primarily deal in laptops. Smartphone: It ranges from Rs. 8990- Rs. 51000. Laptops: It ranges from Rs. 37900- Rs. 319999. Tablets: It ranges from Rs. 9942-Rs.27999 Lenovo has exclusive showrooms. It markets itself through modern retail chain. It also sells its products through online channels. It is present in 160 countries across the globe. The company uses various ATL (Above the line) as well as BTL (below the line) medium to get its product across to end costumers. It advertises through billboards, emails and through electronic media. MARKETING MIX Product Price Placement Promotion
- 5. • Competitive Edge 1. The products are low priced. 2. Balance price as well as the brand value. 3. For laptops, Lenovo is strongly placed on pricing front. • Target Market Lenovo targets the educated sector and those who have strong brand awareness. It targets 18-35-year-old consumer market to gain credibility with the audience. COMPETITIVE EDGE AND TARGET MARKET
- 6. • Low pricing. • Good quality. • Brand recognition. • Sponsorship. • Less advertisement. • Fewer styles of products. • Few outlets of its own. • Division of products. • Market exploration in European countries is very strong. • Many upcoming brands are appearing with low prices. • Competition with Samsung and Huawei. SWOT ANALYSIS Strengths Weaknesses Opportunities Threats
- 7. MARKET SHARE HP (29%) DELL(27.8%) LENOVO(24.2%) OTHERS(19%) MARKET SHARE
- 8. • Lenovo flex 11 Chrome book. • Thinkpad X1 yoga 3rd gen. • Lenovo Y740 • Lenovo Ideopad 510 • Lenovo thinkpad 11e • Lenovo Miix 520 • Lenovo y740 • Lenovo Yoga 920 • Lenovo thinkpad T460 TOP MODELS
- 9. THANKYOU