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Lepp | Design - CMID Presentation Phase 2
- 1. design CONCEPTUAL DESIGN CMiD phase 2 1 / 17
- 2. design INTRODUCTION What to expect We present our: • what we did before • concepts • stakeholder • persona • interaction vision • experience targets • conceptual solution • scenario • timeline of the event • promise 2 / 17
- 3. design INTRODUCTION What we did before • Too many options, target groups too big • Deviant choice of interesting area We chose: • Leeuwenstein, shopping center • Problem: fewer customers + inconvenience in the area 3 / 17
- 4. design CONCEPTS Brainstorm • Bavaria City Rally • Spoorzone Delft Guerilla Attack • Zeppelin - contest • Design a memory of the history & future 4 / 17
- 5. design STAKEHOLDERS Workshop conceptual design 5 / 17
- 6. design STAKEHOLDERS Workshop conceptual design 6 / 17
- 7. design STAKEHOLDERS Actors map Suppliers goods & advise Personnel goods & advise Customers Regular goods Sometimes Never advise money money money tra c control labour goods tra c control passer could be/ become a customer shopkeepers of Passers Traffic wardens Leeuwenstein Train passengers Car drivers Boats Students Athletes nuisance consultation consultation use of the same area nuisance consultation Habitants of Construction Delftzicht Labours Spoorzone Parents Children 7 / 17
- 8. design PERSONA Primary user group 8 / 17
- 9. design INTERACTION VISION Interaction between user and product • Competitive Evoke creativity and activeness, challenge to compete and connect with other users • Playful Having fun and enjoy the game, maybe being creative. Exciting • Connection Feeling and expressing the connection with their social environment. Interaction is inviting and satisfying • Exploration Driven by curiosity, excitement and interest. Rewarded by new adventures 9 / 17
- 10. design USER EXPERIENCE TARGETS Primary user group Families, parents in the age of 25 to 45 and children in the age of 5 to 14 The CMiD solution challenges the children, it stimulates to discover the area around Leeuwenstein and the SpoorZone. It creates a feeling of desire to visit the area together with the whole family. The parents are motivated by the children to join the competition and to discover the area themselves. 10 / 17
- 11. design USER EXPERIENCE TARGETS Secondary user groups Regular visitors of Leeuwenstein The CMiD solution makes every visit a rewarding, comforting and clear experience. With every visit this feeling renews, challenging to visit again. Inhabitants of Delftzicht The CMiD solution creates a feeling of comfort, parents and children feel safe outside and the entire area radiates tranquillity. 11 / 17
- 12. design URBAN RUBBER Our solution & visual style Prototype Modern, distinctive, fast racing at leeuwenstein delft Logo, headers & titles Gill sans MT Trustworthy, classic, pragmatic Plain text 12 / 17
- 13. design URBAN RUBBER Scenario 13 / 17
- 14. design URBAN RUBBER Touchpoint matrix CT S RA EST IR E NES T TER ES PLA Y RE ARE AT IN D A AW SH PRINTED MEDIA TV/RADIO WEBSITE APP SOCIAL MEDIA PHYSICAL AREA 14 / 17
- 15. design URBAN RUBBER Timeline 15 / 17
- 16. design URBAN RUBBER Keeping our promise “once the CMiD solution is there, more potential customers will come to the area of Leeuwenstein, resulting in the same amount of customers as before the start of the construction works” • In the game kids learn about the current and future situation of Leeuwenstein and Spoorzone • Kids compete with each other, they look forward to the event together • Families go to the event as a team, it is not only the kids • Kids stimulate their parents to help earning extra credits, which they need to visit Leeuwenstein for • At the event both parents and children can race, the event is held at Leeuwenstein and Delftzicht 16 / 17
- 17. design QUESTIONS? 17 / 17