Let’s talk maths! How we built a media presence from scratch without any budget
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The document outlines how a small charity built a media presence without a budget by employing strategies such as leveraging news opportunities, responding quickly, and being an outspoken expert in their field. Despite limited resources, they have successfully launched an award-winning annual campaign and helped improve numeracy skills for a quarter of a million people. The emphasis is on the advantages of operating as a small charity and maintaining flexibility in media outreach.
Let’s talk maths! How we built a media presence from scratch without any budget
- 1. Let’s talk maths! How we built a media presence from scratch without any budget Copyright © National Numeracy 2017. All rights reserved
- 2. How do numbers make you feel?
- 3. Starting from scratch No PR budget No case studies No media database or agency Not in London Team of 1.5
- 4. Literacy
- 5. Listen up! It’s free Ten minutes a day: Google alerts Bookmarks BBC Front Pages
- 6. Make being a small charity work in your favour
- 7. Something to say? Respond quickly: Hotline to spokesperson Contact details ready Catch the story on the way up! Be outspoken
- 8. Be outspoken Stand out from the “blob” Be memorable Show tenacity. Avoid cliché Know your subject inside out
- 9. Be open minded to work with any sized media outlet. Small stories can snowball Journalists move around It’s great to practise
- 10. Where are we now? • Award winning national Annual campaign • Occasional use of PR agency • Team of 4 • Real learner stories • (Still not based in London!) Helping a quarter of a million people to improve their numeracy skills.
- 12. Make being a small charity work in your favour: A recap Look for news opportunities React quickly Be outspoken Be an expert on your subject Be open minded Be the underdog
- 13. www.nationalnumeracy.org.uk Copyright © National Numeracy 2016. All rights reserved
- 14. Small Charities Communications Conference 10 July 2019 London #CCsmallcharity Sponsored by
- 15. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk