How to use Twitter for generating FOMO*

Jun 18, 2019Download as PPTX, PDF0 likes300 views

The document discusses strategies for using Twitter to generate FOMO (Fear of Missing Out). It outlines five strategies: 1) BrandabiliTEA - building your brand and profile on Twitter, 2) RelaTEAbiliTEA - networking on Twitter, 3) AuthoriTEA - establishing yourself as an authority through content sharing, 4) NotorieTEA - gaining publicity through live tweeting events, and 5) Direct ConnectiviTEA - creating meaningful relationships through direct messages and video. The document provides tips and suggestions for implementing each of these strategies on Twitter.

How to use Twitter for
generating FOMO*
*FearofMissing Out
#LetsGoSocial

Professional Live Tweeter,
Social MediaCorrespondent
and FOMO Creator
#LetsGoSocial@maykingtea

Professional Live Tweeter
@maykingtea #LetsGoSocial

Social MediaCorrespondent
@maykingtea #LetsGoSocial

1.BrandabiliTEA
2.RelaTEAbiliTEA
3.AuthoriTEA
4.NotorieTEA
5.Direct ConnectiviTEA
Why Twitter?
#LetsGoSocial

Who doesn’t get Twitter?
@maykingtea #LetsGoSocial

1. BrandabiliTEA – Cover Page
#LetsGoSocial

1. BrandabiliTEA – Pinned Tweet
@maykingtea #LetsGoSocial

2. RelaTEAbiliTEA - How do YOU network?
#LetsGoSocial

2. RelaTEAbiliTEA – Follow People
#LetsGoSocial

2. RelaTEAbiliTEA – Follow People
Search on a hashtag to find people to follow
#LetsGoSocial

“What shall
I tweet?
is like asking
how canI be
human?”
@maykingtea
#LetsGoSocial

Have competition?
Create a list!
Make it private!
[cue evil laugh]
3. AuthoriTEA – Create Private Lists
@maykingtea

Write great content
Guest Blogs
Ghost Blog
Share on Twitter
3. AuthoriTEA – ShareContent
@maykingtea

Repurpose LinkedIn Articles on Twitter!
3. AuthoriTEA – ShareContent
@maykingtea

Use Scheduling Tools like Tweetdeck
Or Lately (@trylately)
http://bit.ly/LatelyMKT
Schedule calls to action
3. AuthoriTEA – ShareContent
@maykingtea

Great content will get reshared!
3. AuthoriTEA – ShareContent
@maykingtea

3. Establish AuthoriTEA via TwitterChats

From
#maykingmistakes
to
@MayKingItHappen
Ask to be inTEAviewed
Be a guest on a podcast
3. Establish AuthoriTEA via Podcasts

Industry Leaders
“Competitors”
Related industries
Share (retweet)
> Add Comment
3. AuthoriTEA – ShareContent
@maykingtea

It’s not about the followers you have but the
people you engage with:
3. AuthoriTEA – ShareContent
@maykingtea

Twitteris whereallthe
journalistshang:
#journorequest
#prrequest
#haro

4. NotorieTEA – How to gain publiciTEA
Live Tweet
Use Event
Hashtags
@maykingtea

4. NotorieTEA – How to gain publiciTEA
Live Tweet (Video)
[Periscope]
Live Tweet (Audio)
@maykingtea

4. NotorieTEA – How to gain publiciTEA
Live Tweet
Use Hashtag
Use Periscope

4. NotorieTEA – How to gain publiciTEA
Don’t get obsessed with vaniTEA metrics

5. Direct ConnectiviTEA–
Create Deeper MeaningfulRelationships
Great for:
Customer Service
10,000 characters
sharing personal info
@maykingtea

AuthoriTEA
From#maykingmistakes to #MayKingITHappen
RelaTEAbiliTEABrandabiliTEA
TEA

NotorieTEA Direct ConnectiviTEA
From#maykingmistakes to #MayKingITHappen
@maykingtea

May King
Tsang
Thank you!
Talktome abouta SocialMediaStraTEAgy
review
@maykingtea

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First delivered on #internationalwomensday on behalf of My Network for Women of which May King Tsang is a Director. My Network for Women is a Social Enterprise, based in Doncaster, South Yorkshire region. My Network for Women offers free networking opportunities at their monthly events, bringing guest experts to help local based female entrepreneurs, women thinking of starting a business and ladies who are wanting to grow their business. My Network For Women partnered with Hatch Enterprise a Social Enterprise based in London who supports "underrepresented entrepreneurs to imagine, launch and grow sustainable and impactful businesses through tailored support, community and partnerships." This presentation references a previous slide presentation: How to use FOMO to sell out Events that was delivered in Edinburgh. This presentation covered the 5 steps to selling out your next event: Building Community Relationship Building Authority Notoriety Direct Communication If you notice, the first letter of each step spell the word BRAND because everything in business, starts and ends with your brand in everything you appear, everything you do, everything that people say about you when you are not in the room. This presentation then goes onto explain the 4 steps to FOMO to sell products and services on Social Media. FOMO means the fear of missing out, and in business, it's a good thing. In fundraising, it's a good thing. When you have a cause to promote, a book, product or service to launch, FOMO is a good thing. We want to get your lurkers, because let's face it, we want to get our lurkers so buzzed and excited about what we do, and how we do it, that when the time is right for them, they will go into the DMs to find out more about your product or service, or go one better and buy directly from you. The 4 steps to selling your products and service on Social Media are: Fear - we need to embrace our fear of showing up on social media. Opportunity for BTS - not the K-Pop sensation but behind-the-scenes. Show a little insight but not everything, (because we want to hold something back and give our lurkers FOMO) into what we do to showcase our authority and our leadership in our field. Create content for the lurkers. If we don't show up on the socials, why should people trust us, like us or buy from us? Creating content for the lurkers helps our lurkers in their journey with us, to take them one step closer to you to buying from you, or for finding out more about you. Direct Communication. When the time is right for your lurkers, they will appear in the DMs to find out more or go one better and buy from you. Alternatively you can appear in their DMs and communicate directly with them, to take them to the next step of knowing, liking, trusting and then buying from you. If you enjoyed this presentation, and want to know how you can create FOMO for your business, sign up for my FOMO Hour surprise - https://fomocreator.social/fomo-hour

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This presentation was delivered February 9th 2023, as part of the Adventures in Marketing Conference in Edinburgh #AIM23 If you have a business, you can create an event out of anything and if you can create an event, then you can use FOMO (the fear of missing out) to genereate the buzz and the excitement for your business. In this presentation, I, May King Tsang (first name May King) go through the 4 steps on how to create FOMO to sell out events, sell your products, sell your services, and in this presentation, I have given plenty of examples of how I, as a #FOMOCreator have generated buzz and excitement for my clients, and how plenty of businesses, have generated FOMO for themselves. The four steps to generating FOMO are: 1. Fear - how to overcome it and why it's important to put your big girl or boy or nonbinary pants on! 2. Opportunity - we want to #CreateContentForTheLurkers and the best way to do this, is by showing BTS (nope! I don't mean the K-pop sensation, I mean behind-the-scenes 3. Momentum - how do you build momentum when generating that buzz and excitement for your event, product or business? It's all about generating what I call: #preFOMO #liveFOMO and #postFOMO 4. On the day - this is all about Live FOMO - how to generate a buzz and excitement on the day. Why it's important and why you're missing out, if you don't hire a dedicated #FOMOCreator to generate live social media content for you on the big day? Whether it's Tweets, Instagram Stories, LinkedIn posts, Facebook lives, YouTube or TikToks - you can create FOMO on any social media platform. I've done it for my clients. I've done it for my business and this presentation will help you understand how YOU can generate FOMO for you and your events too! Woohoo hooooo!!! If you have any questions, then please do not hesitate to get in touch: https://fomocreator.social/20min-fomo

GLIDE RadicalCollaboration - How to use FOMO to Build Community, Grow Your Ne...FOMO Creator

This practical workshop was delivered May 2021 as part of the Glide Project, hosted by Always Possible, funded by European Regional Development Fund and Buckinghamshire New University This presentation is broken into 3 parts: * How to Build Community * How to Grow Your Network * How to find collaborative opportunities. This is the 5 step process that May King taught to attendees to her workshop. The 5 step process can help to generate buzz and excitement for your lurkers because let's face it, we've all got lurkers on social media. So how we convert these lurkers into collaborative opportunities? Well May King devised a formular to help you: FOMO (BC + RB GN = CO) where FOMO = the Fear of Missing Out BC = Build Community RBGN = Relationship Building can in turn Grow your Network CO = Collaborative Opportunity. In order to generate that FOMO, you can follow a 5 step process, which May King has followed herself for her businesses, in London, in Brisbane and in Sheffield where she now resides. The 5 step process is: B - Build Community R - Relationship Building A - Authority + Prospecting N - Notoriety D - Direct Communication ---------------------------- Attendees of the practical workshop worked with each other to find ways to build their community, grow their network by relationship building, and find collaborative opportunities for their business, their cause, their charitable event. I hope you find my presentation slides useful and if you have any questions, I'm only a DM away! You can find me on all the socials as @maykingtea and on LinkedIn as May King Tsang Tweets you later! and thanks for reading this far. www.fomocreator.social

How to use FOMO to Kickstart your Sales by May King Tsang.pdfFOMO Creator

The document discusses how to use FOMO (fear of missing out) to increase sales. It recommends building an online community by becoming part of conversations and creating content for "lurkers." It also suggests using social media to share tips, behind-the-scenes content, results and milestones to generate FOMO during live events. Examples are given showing how pre-event promotion, live sharing and post-event reminders increased fundraising, webinar registration and product sales. The document concludes by stating FOMO can be used to boost in-person, virtual and hybrid events for any brand.

Maximise your Social Influence - A Case Study with Neal Schaffer - a Twitter ...FOMO Creator

Live tweeting whilst attending one of Neal Schaffer's Clubhouse is a great way to maximise YOUR social influence. Here is a report compiled using Tweetbinder to show the effectiveness of sharing content that you've learned onto another social media platform, LIVE. Here's a link to see a collection of some of the original tweets that were generated during this Clubhouse session: https://wke.lt/w/s/ykx9cp

Fomo Case Studies - ConferencesFOMO Creator

A collection of the statistics and overall impact my FOMO Creating has had on conferences in the UK, Republic of Ireland and Europe. FOMO is the Fear of Missing Out and I am able to tweet on average 1200 a day, create 136 Instagram stories on average; conduct Live Interviews on Instagram, Twitter and Facebook and create mini blog posts on the fly and publish them on LinkedIn (average 10 posts a day). Take a look at my case study for the finer details for some of my clients.

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The document provides tips for creating visibility and excitement ("FOMO") for events through social media. It recommends searching and engaging with related hashtags, sharing posts to LinkedIn, Twitter and Instagram and mentioning speakers, sponsors and attendees. Live tweeting an event as a "social media correspondent" and creating video content are also suggested to increase FOMO. Additional resources and consulting services are offered to help promote workshops and events beyond just posting pictures.

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The document discusses emotional intelligence (EI) in social media. It suggests that EI in social media involves establishing a personal brand and authority through leadership and influence. It also involves finding quality content to share, displaying EI by sharing content helpfully and authentically, listening to others on social media, engaging in discussions, and testing and measuring engagement not just metrics. The overall message is that effectively using social media requires EI skills like empathy, collaboration, and helping others.

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How to use Twitter for generating FOMO*

1. How to use Twitter for generating FOMO* *FearofMissing Out #LetsGoSocial

2. Professional Live Tweeter, Social MediaCorrespondent and FOMO Creator #LetsGoSocial@maykingtea

3. Professional Live Tweeter @maykingtea #LetsGoSocial

4. Professional Live Tweeter @maykingtea #LetsGoSocial

5. Social MediaCorrespondent @maykingtea #LetsGoSocial

6. FOMO Creator #LetsGoSocial

7. 1.BrandabiliTEA 2.RelaTEAbiliTEA 3.AuthoriTEA 4.NotorieTEA 5.Direct ConnectiviTEA Why Twitter? #LetsGoSocial

8. Who doesn’t get Twitter? @maykingtea #LetsGoSocial

9. 1. BrandabiliTEA – Cover Page #LetsGoSocial

10. 1. BrandabiliTEA – Your Bio and Profile Pic @maykingtea #LetsGoSocial

11. 1. BrandabiliTEA – Pinned Tweet @maykingtea #LetsGoSocial

12. 2. RelaTEAbiliTEA #LetsGoSocial

13. 2. RelaTEAbiliTEA - How do YOU network? #LetsGoSocial

14. 2. RelaTEAbiliTEA – Follow People #LetsGoSocial

15. 2. RelaTEAbiliTEA – Follow People Search on a hashtag to find people to follow #LetsGoSocial

16. #LetsGoSocial

17. “What shall I tweet? is like asking how canI be human?” @maykingtea #LetsGoSocial

18. #LetsGoSocial

19. #LetsGoSocial

20. #LetsGoSocial

21. > comment #LetsGoSocial

23. 3. AuthoriTEA

24. 3. AuthoriTEA – Create Lists

25. Have competition? Create a list! Make it private! [cue evil laugh] 3. AuthoriTEA – Create Private Lists @maykingtea

26. Write great content Guest Blogs Ghost Blog Share on Twitter 3. AuthoriTEA – ShareContent @maykingtea

27. Repurpose LinkedIn Articles on Twitter! 3. AuthoriTEA – ShareContent @maykingtea

28. Use Scheduling Tools like Tweetdeck Or Lately (@trylately) http://bit.ly/LatelyMKT Schedule calls to action 3. AuthoriTEA – ShareContent @maykingtea

29. Great content will get reshared! 3. AuthoriTEA – ShareContent @maykingtea

30. 3. Establish AuthoriTEA via TwitterChats

31. From #maykingmistakes to @MayKingItHappen Ask to be inTEAviewed Be a guest on a podcast 3. Establish AuthoriTEA via Podcasts

32. Industry Leaders “Competitors” Related industries Share (retweet) > Add Comment 3. AuthoriTEA – ShareContent @maykingtea

33. It’s not about the followers you have but the people you engage with: 3. AuthoriTEA – ShareContent @maykingtea

34. 4. NotorieTEA

35. Twitteris whereallthe journalistshang: #journorequest #prrequest #haro

36. @maykingtea

37. 4. NotorieTEA – How to gain publiciTEA Live Tweet Use Event Hashtags @maykingtea

38. 4. NotorieTEA – How to gain publiciTEA Live Tweet (Video) [Periscope] Live Tweet (Audio) @maykingtea

39. 4. NotorieTEA – How to gain publiciTEA Live Tweet Use Hashtag Use Periscope

40. 4. NotorieTEA – How to gain publiciTEA Don’t get obsessed with vaniTEA metrics

41. 5. Direct ConnectiviTEA

42. 5. Direct ConnectiviTEA - Video

43. 5. Direct ConnectiviTEA– Create Deeper MeaningfulRelationships Great for: Customer Service 10,000 characters sharing personal info @maykingtea

44. AuthoriTEA From#maykingmistakes to #MayKingITHappen RelaTEAbiliTEABrandabiliTEA TEA

45. NotorieTEA Direct ConnectiviTEA From#maykingmistakes to #MayKingITHappen @maykingtea

46. May King Tsang Thank you! Talktome abouta SocialMediaStraTEAgy review @maykingtea

Editor's Notes

#3: In the midst of my IT career that took me up and down the UK, around Europe and eventually around the world, one day a friend impressed upon me to start a business with him to open, wait for it, a coffee shop. After some research, I decided to do some research into starting a tea business instead. After months of research, my friend and I parted company (but are still good friends) and MayKing Tea was born.
#11: In the midst of my IT career that took me up and down the UK, around Europe and eventually around the world, one day a friend impressed upon me to start a business with him to open, wait for it, a coffee shop. After some research, I decided to do some research into starting a tea business instead. After months of research, my friend and I parted company (but are still good friends) and MayKing Tea was born.

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