Leverage Email Marketing to Drive Revenue for Your Retail Business
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Email marketing remains a powerful tool for retail businesses, significantly outperforming social media in driving conversions. Effective strategies include personalized, behavior-triggered emails and integrating email with other channels for an optimal user experience. MoEngage offers a platform for intelligent email marketing to enhance engagement, increase reach, and improve ROI through targeted campaigns.
Leverage Email Marketing to Drive Revenue for Your Retail Business
- 1. Leverage Email Marketing to Drive Revenue For Your Retail Business
- 2. Is Email Marketing Dead? Think Again! 3Xmore email accounts when compared with Facebook and Twitter 44% users check their email for a deal from a company they know $38 ROI for every $ spent Source: https://optinmonster.com/email-marketing-vs-social-media-performance-2016-2019-statistics/ https://www.campaignmonitor.com/resources/guides/email-marketing-new-rules/
- 3. If Done Right, Emails Can Outperform Social Media and Deliver Higher Conversions for Your Retail Business 10% users brought back to complete a purchase with dynamic cart abandonment emails 34% uninstalled users reactivated via emails Retargeting Ads $1.72 $0.27Average CPC On Emails Average CPA Retargeting Ads On Emails $18.68 $2.7 Email marketing results delivered via MoEngage's intelligent marketing platform
- 4. Are You Ready for Emails 2.0? • Trigger emails based on user behavior and lifecycle • Slice and dice users based on in-app/web behavior, past response to emails, previous purchases, brand affinity and more • Tailor offers and product recommendations • Integrate email marketing seamlessly with other channels for a unified experience • Price drop and stock alerts
- 5. R.I.P. Email Marketing Reach users at the right time with the right message Intuitive design and messaging Personalize recommendations for users
- 6. Reach Users at the Right Time with the Right Message Benefits: • Enhance reach • Higher engagement and conversions Use Cases: • Promote new products • Create awareness around flash sale or micro moments in your app Not all users access emails at the same time • Identify the most active time to send emails • Offer tailored recommendations
- 7. Intuitive Design and Messaging Emails can be interactive and engaging • Build responsive email layouts for different devices • Include interactive elements and carefully designed CTAs Benefits: • Improve click through and open rates • Capture user attention and boost email engagement Use Cases: • Reactivate inactive users • Promote special events and offers
- 8. Personalize Recommendations for Users Include the most relevant offerings for each user • Personalize products based on user behavior • Trigger discounts based on user activity or event Benefits: • Build user engagement for your email marketing efforts • Boost conversions and ROI Use Cases: • Retarget app or web drop-offs • Price drop alerts upon cart abandonment
- 9. Email Marketing Made Intelligent with MoEngage Deploy lifecycle email campaigns to on-board, activate, cross-sell, and bring back uninstalled users. Segment, design, and deliver via a single platform Track user actions across web and mobile in real-time Integrate email seamlessly with push, web push and in-app messaging Execute campaigns based on lifecycle and behavior Dynamic product messaging at scale
- 10. About MoEngage MoEngage is an Intelligent Marketing Cloud, built for the Mobile-first world. Push In-app NATIV Email Web Push Connectors SMS by GROUPON
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