Leveraging the Facebook phenomenon and other social media in Real Estate
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This document summarizes a presentation given to the Washington County Board of Realtors about using social media for real estate. It discusses how social media can help realtors become local experts and find prospective clients who have already researched properties online. The presentation provides tips on engaging audiences, such as regularly posting new content and focusing on customers rather than self-promotion. It also suggests ways to use social media to attract qualified prospects.
Leveraging the Facebook phenomenon and other social media in Real Estate
- 1. fluid educational series ©Fluid Studio, 2010
- 2. presentation prepared for Washington County Board of Realtors ©Fluid Studio, 2010
- 3. presentation presented by ©Fluid Studio, 2010
- 4. presentation presented by ©Fluid Studio, 2010
- 5. contact Me text dyejo to 50500 john dye 801.631.4736 [email protected] www.fluid-studio.net twitter @dyejo free service provided by http://contxts.com ©Fluid Studio, 2010
- 6. previous presentations ©Fluid Studio, 2010
- 7. how many have heard of facebook? twitter? linkedin? youtube? ©Fluid Studio, 2010
- 8. how many are on facebook? twitter? linkedin? youtube? ©Fluid Studio, 2010
- 9. there is no silver bullet ©Fluid Studio, 2010
- 10. social Media is just one tool in the toolbox ©Fluid Studio, 2010
- 11. We all have a circle of influence. people are influenced by those they trust ©Fluid Studio, 2010
- 12. CIRCLE OF CONCERN WHAT YOU CARE ABOUT. WHAT YOU CAN DO SOMETHING ABOUT. CIRCLE OF INFLUENCE ©Fluid Studio, 2010
- 13. viral Marketing CIRCLE OF CONCERN WHAT YOU CARE ABOUT. WHAT YOU CAN DO SOMETHING ABOUT. ©Fluid Studio, 2010 CIRCLE OF INFLUENCE
- 14. + = viral Marketing ©Fluid Studio, 2010
- 15. people do not Want to be sold to. they Want to interact and be heard ©Fluid Studio, 2010
- 16. ENGAGE RESPOND LISTEN ©Fluid Studio, 2010
- 17. you cannot control the conversation, but you can participate in it ©Fluid Studio, 2010
- 19. although social Media is “one-to-Many” broadcast Marketing, at the end of the day real results Will occur When “one-to-one” relationships are forMed ©Fluid Studio, 2010
- 20. 4 p’s ©Fluid Studio, 2010
- 21. 4 p’s product ©Fluid Studio, 2010
- 22. 4 p’s product, price ©Fluid Studio, 2010
- 23. 4 p’s product, price, place ©Fluid Studio, 2010
- 24. 4 p’s product, price place, proMotion ©Fluid Studio, 2010
- 25. 3 r’s ©Fluid Studio, 2010
- 26. 3 r’s relevant ©Fluid Studio, 2010
- 27. 3 r’s relevant, real ©Fluid Studio, 2010
- 28. 3 r’s relevant, real, responsive ©Fluid Studio, 2010
- 29. 4 r’s relevant, real, responsive, relationship ©Fluid Studio, 2010
- 30. social Media roi : socialnoMics http://www.youtube.com/watch?v=ypmfs3z8esi ©Fluid Studio, 2010
- 31. side-by-side coMparison ©Fluid Studio, 2010
- 32. deMographics of facebook users october 2009: females 18-25 led facebook’s demographic categories, adding over 700,000 monthly active users to over 12.8 million. ©Fluid Studio, 2010
- 33. deMographics of facebook users october 2009: females 18-25 led facebook’s demographic categories, adding over 700,000 monthly active users to over 12.8 million. Women over 45 showed strong growth, while increases in males over 35 were lower. ©Fluid Studio, 2010
- 34. deMographics of facebook users october 2009: females 18-25 led facebook’s demographic categories, adding over 700,000 monthly active users to over 12.8 million. Women over 45 showed strong growth, while increases in males over 35 were lower. facebook is still growing most quickly percentage-wise amongst users over 45 – an interesting demographic trend that started earlier in 2009. ©Fluid Studio, 2010
- 35. deMographics of facebook users ©Fluid Studio, 2010
- 36. deMographics of facebook users ©Fluid Studio, 2010
- 37. deMographics of facebook users ©Fluid Studio, 2010
- 38. deMographics of facebook users ©Fluid Studio, 2010
- 39. general tips 1. the Most effective facebook fan pages are updated on a regular basis With neW content. ©Fluid Studio, 2010
- 40. general tips 1. the Most effective facebook fan pages are updated on a regular basis With neW content. 2. if there's actually evidence that the page adMinistrator is visiting regularly and interacting With the coMMunity, the More engaged fans Will be (check out the Wall on dell's page). ©Fluid Studio, 2010
- 41. general tips 1. the Most effective facebook fan pages are updated on a regular basis With neW content. 2. if there's actually evidence that the page adMinistrator is visiting regularly and interacting With the coMMunity, the More engaged fans Will be (check out the Wall on dell's page). 3. pages Work best When they are less about "Me, Me, Me" and More about "you, you, you" (custoMer-centric). ©Fluid Studio, 2010
- 42. general tips 4. be a good MeMber of the coMMunity: proMote others even More than you proMote yourself. linking and proMoting others is a nice Way to shoW you care about others and can set you up as an “expert” in the field. ©Fluid Studio, 2010
- 43. general tips 4. be a good MeMber of the coMMunity: proMote others even More than you proMote yourself. linking and proMoting others is a nice Way to shoW you care about others and can set you up as an “expert” in the field. 5. the creative Material of your Message should be soMething that people Want to share virally With others. Make it neWsWorthy, controversial, tiMely, iMMediately useful, or even huMorous. ©Fluid Studio, 2010
- 44. general tips 4. be a good MeMber of the coMMunity: proMote others even More than you proMote yourself. linking and proMoting others is a nice Way to shoW you care about others and can set you up as an “expert” in the field. 5. the creative Material of your Message should be soMething that people Want to share virally With others. Make it neWsWorthy, controversial, tiMely, iMMediately useful, or even huMorous. 6. don't spaM—Wrap your self-proMotion in ©Fluid Studio, 2010 soMething of value to others (custoMer-centric).
- 45. When used correctly, blogs and social netWorks are poWerful tools that broaden your real estate knoWledge strengthen your online (and in-person) reputation can expand your clientele ©Fluid Studio, 2010
- 46. by the tiMe a prospect contacts a realtor, studies shoW they have been looking at real estate on the Web anyWhere froM 10 to 40 hours. ©Fluid Studio, 2010
- 47. savvy realtors are getting ahead of the inforMation curve by using the poWer of the internet to attract Qualified prospects! ©Fluid Studio, 2010
- 48. becoMe a "local" expert ©Fluid Studio, 2010
- 49. becoMe a "local" expert placing your knoWledge of a particular area on a high visibility social netWorking site can lead pros- pects to your door. ©Fluid Studio, 2010
- 50. becoMe a "local" expert you need to be Willing to set yourself apart froM others as an expert in a particular area or niche. you need a coMMitMent and desire! ©Fluid Studio, 2010
- 51. becoMe a "local" expert don't just be "fluffy"--give good content and peo- ple Will reMeMber (and use) you ©Fluid Studio, 2010
- 52. becoMe a "local" expert utilize video! • Quick and easy • Mobile devices can capture, post, and play • helps seo ©Fluid Studio, 2010
- 54. think like the prospect! ©Fluid Studio, 2010
- 55. think like the prospect! this is a basic tenet of real estate and other types of Marketing. the difference noW is hoW you’re getting your Message across to your target Market! ©Fluid Studio, 2010
- 56. find a gap and fill it! ©Fluid Studio, 2010
- 57. Where should you be? activerain.coM "our goal is to create a valuable resource of information and ideas for real estate professionals and their clients." ©Fluid Studio, 2010
- 58. Where should you be? realestatevoices.coM ©Fluid Studio, 2010
- 60. Where should you be? realtoWn.coM ©Fluid Studio, 2010
- 62. soMe realities to consider . . . ©Fluid Studio, 2010
- 63. soMe realities to consider . . . be a great agent first ©Fluid Studio, 2010
- 64. soMe realities to consider . . . be a great agent first "you get leads because you're on social media. you close the transaction because you're a great agent." Matt Dollinger, real estate performance coach with @properties in Chicago ©Fluid Studio, 2010
- 65. soMe realities to consider . . . using social Media is like riding a bull— getting on is the easy part. ©Fluid Studio, 2010
- 66. soMe realities to consider . . . using social Media is like riding a bull— getting on is the easy part. it requires an investment of time–not only researching and writing, but also reading and engaging ©Fluid Studio, 2010
- 67. soMe realities to consider . . . there are no prereQuisites–just a desire to try ©Fluid Studio, 2010
- 68. soMe realities to consider . . . you need a strategy ©Fluid Studio, 2010
- 69. soMe realities to consider . . . you need a strategy carve out a certain amount of time each week to spend on social media ©Fluid Studio, 2010
- 70. soMe realities to consider . . . you need a strategy try to "pull" clients to you by sharing valuable information rather than pushing yourself out to them ©Fluid Studio, 2010
- 71. soMe realities to consider . . . knoW Where your leads are coMing froM ©Fluid Studio, 2010
- 72. soMe realities to consider . . . 70-20-10 rule (70%=share/educate, 20%=soft sell, 10%=show you are a real person) ©Fluid Studio, 2010
- 73. key Questions . . . hoW Much tiMe should i be spending on this? hoW do i knoW that it's Working? ©Fluid Studio, 2010
- 74. case study darrin friedMan branch vice president of the Coldwell Banker Residential Brokerage office in Chevy Chase, MD attributes his blog www.cbblogestate.com to helping his brokerage receive more than $5 million in referrals in 2008. also had a part in recruiting and luring half of the 70 agents he has recruited to the company since january 2007. ©Fluid Studio, 2010
- 76. Make inforMation available electronically ©Fluid Studio, 2010
- 77. create group/fan pages ©Fluid Studio, 2010
- 78. bloW up your fan base! ©Fluid Studio, 2010
- 79. Why do you Want More fans? ©Fluid Studio, 2010
- 80. Why do you Want More fans? the future is in “earned” Media, not paid. Facebook and other social networks are primary platforms for earned media. ©Fluid Studio, 2010
- 81. Why do you Want More fans? large coMpanies With Well-knoWn brands Will have associates set up pages and those pages can often groW to Millions of users organically and Without Much effort. sMall to MediuM-sized businesses often cannot just set up a page and let the people do the rest. ©Fluid Studio, 2010
- 82. Why do you Want More fans? sMaller and lesser-knoWn brands need to invest heavily in brand developMent and leverage the various social Media channels available to theM to interact directly With their folloWers, fans, and custoMers. ©Fluid Studio, 2010
- 83. Why do you Want More fans? the Measure of success should not be Whether your page boasts 30 or 30,000 fans, but Whether you have successfully attracted a large nuMber of targeted fans. ©Fluid Studio, 2010
- 84. tips to add More Quality fans and folloWers ©Fluid Studio, 2010
- 85. tips 1. use current fans to drive invitations to your facebook page ©Fluid Studio, 2010
- 86. tips 1. use current fans to drive invitations to your facebook page Facebook currently has no limitation on the number of fans that users can invite to a public profile. This makes invitations one of the most important components of generating fans. ©Fluid Studio, 2010
- 87. tips 1. use current fans to drive invitations to your facebook page Contests are probably the single best tool for driving more users to your Facebook page if you encourage fans to invite their friends. ©Fluid Studio, 2010
- 88. tips 1. use current fans to drive invitations to your facebook page ©Fluid Studio, 2010
- 89. tips 2. create contests often ©Fluid Studio, 2010
- 90. tips 2. create contests often Think of new and unique giveaways for those that push new fans your way (and reward them often). ©Fluid Studio, 2010
- 91. tips 2. create contests often Most of the time, it is better to give away more things more frequently than a large grand prize every so often. ©Fluid Studio, 2010
- 92. tips 2. create contests often Examples of potential contests: ©Fluid Studio, 2010
- 93. tips 2. create contests often Examples of potential contests: • Ticket giveaways (movies, concerts, etc.) ©Fluid Studio, 2010 ©2009 Fluid Studio
- 94. tips 2. create contests often Examples of potential contests: • Ticket giveaways (movies, concerts, etc.) • Restaurant gift certificates ©Fluid Studio, 2010 ©2009 Fluid Studio
- 95. tips 2. create contests often Examples of potential contests: • Ticket giveaways (movies, concerts, etc.) • Restaurant gift certificates • Etc. ©Fluid Studio, 2010