Lies, damned lies and statistics
- 2. If you go on the TED website, you can currently find there over a full week of TEDTalk videos, over 1.3 million words of transcripts and millions of user ratings. That's a lot of data!
- 3. If you took all this data and put it through statistical analysis, could you reverse engineer a TEDTalk? Could you create the ultimate TEDTalk? And also, could you create the worst possible TEDTalk that they would still let you get away with?
- 4. To find out, we look at 3 things :
- 5. TOPIC Your topic strongly correlates with how users will react to your talk. Most favorite TED Talks are those that feature topics we can connect with, both easily and deeply, such as happiness, our own body, food, emotions. And the more technical topics, such as architecture, materials and, strangely enough, men, those are not good topics to talk about.
- 7. DELIVERY TED is particular about time BUT... you should talk as long as they will let you. Because the most favorite TED Talks are, on average, over 50 percent longer than the least favorite ones. So, talk until they drag you off the stage unless you're trying to be funny, inspiring or beautiful.
- 9. A few rulesto obey - ● As a speaker, provide a service to the audience and talk about what I will give you, instead of saying what I can't have. ● Do not cite The New York Times. ● It's okay to fake intellectual capacity. If you don't understand something, just say, "etc., etc."
- 10. VISUALS● The most obvious visual thing on stage is the speaker. If you want to be among the most favorite TED speakers, you should let your hair grow a little bit longer than average, make sure you wear your glasses and are slightly more dressed-up than the average TED speaker. ● Consider going for slides and props. ● And the most important thing - the mood onstage. Color plays a very important role.
- 11. So, now it's time to put it all together and design the ultimate TED Talk. A tool to create your own TED Talk – TEDPad - a matrix of 100 specifically selected, highly curated sentences that you can easily piece together to get your own TED Talk. You only have to make one decision, and that is: Are you going to use the white version or the black version?
- 13. List the two most (important/interesting/ informative) insights from this talk ?
- 14. ● First insight - Generalising and expanding the concept of TED Talks to all kinds of talks including seminars, conferences, presentations, meetings – the most favorite speeches are the ones that people connect with. ● Second insight – Visuals, - expressions, attire, color etc. play an important role in how the audience receives the speaker.
- 15. Why and How are these insights relevant to a manager in India?
- 16. ● Managers can incorporate the favorite words, ideas into their speeches. ● They should stay and look smart before speaking to be received well. ● Their technical presentations need to tell a story to connect better with their audience.
- 17. - PARUL VERMA