Lift13 Event Presentation - The Chinese Digital Landscape
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The document discusses the rapid expansion and significant scale of the digital landscape in China, highlighting that there are over 564 million internet users, with a majority being young and mobile-oriented. It contrasts the Chinese and Western social media ecosystems and notes the dominance of platforms like Weibo and QQ in China, as well as the importance of e-commerce, with substantial growth projected in the sector. Additionally, it emphasizes the trend of social media influencing shopping behavior among Chinese consumers, with a significant percentage using these platforms to gather commercial information.
Lift13 Event Presentation - The Chinese Digital Landscape
- 2. Dr. Mathew McDougall… Telling my Story • Founder & CEO – Digital Jungle • Author – Chinese Social Media Universe • Blogger – Digital Marketing Inner Circle • Speaker – Adtech, PATA, SES… many more • China - 9+ years experience living/working • Partner supporting Emakina in Asia
- 3. Chinese Internet at a Glance Get ready for some BIG numbers
- 4. Chinese Population – 1, 343, 240, 000
- 5. Chinese Internet Users – 564, 000, 000
- 6. that’s roughly (42%) Penetration Source: CNNIC, Jan 2013
- 7. There are more internet users in China than people living in all of Western Europe
- 8. 2012 50,900,000 New internet users in China Source: CNNIC, Jan 2013
- 9. 23.7% of the rural population uses the Internet, compared to 59.1% in urban areas. Chinese access the Internet at home (91.7%); only 22.4% use the Internet in cafés or bars.
- 10. 80% of Chinese internet users are under 40 years old
- 11. The average user is 25 Years old Source: Tech in Asia, Oct 2012
- 12. (56%) of Chinese internet users are male Source: CNNIC, Jan 2013
- 13. Mobile users outnumbers PC users 420,000,000 Mobile internet users in China VS. 398,000,000 PC-based internet users in China Source: CNNIC, Jan 2013
- 14. A Changing China
- 15. In the Social Media Universe, we have already defined parallel universes - the Western and Chinese Web.
- 16. Where there is Facebook, Twitter, YouTube, etc. in the West
- 17. We have Renren, Weibo, Youku, etc. in China
- 18. The Chinese Internet landscape
- 19. 450 Million broadband users 167 Million Simultaneous Users on QQ 420 Million smart phone users
- 20. (75%) Of mobiles in China are used for internet Source: CNNIC, Jan 2013
- 21. Chinese internet users to overtake English language users by 2015 Source: UN Broadband Commission
- 22. 2012 Online Banking - The fastest growing internet activity
- 23. (43%) Of China’s internet users take part in online shopping Source: CNNIC, Jan 2013
- 24. China has the largest number of online shoppers in the world
- 25. China’s eBay, TaoBao generates 50,000 sales per minute Source: Boston Consulting Group, May 2012
- 26. (59%) Of shoppers aged between 25 and 35 Source: China Internet Watch, Dec 2012
- 27. Revenue in China's e-commerce sector amounts to 1.76 trillion RMB (US$278.89 billion) at present, and grew by 25.8 percent from the previous year; the plan set forth by authorities is for that to hit 2.8 trillion RMB ($443.68 billion) by 2015.
- 28. 80% of the country’s social media users say they use these sites to search for information about products and brands
- 29. (38%) refer to friends’ Of China’s internet users SNS comments when making shopping decisions Source: China Internet Watch, Nov 2012
- 30. 91% Visit social media in China VS. 67% In USA Source: McKinsey, April 2012
- 31. China’s social media users spend an average of 46 minutes every single day accessing social media sites; added together, this means social media users spent at least 167 billion hours – some 19 million years of human time – on social media activities in 2012.
- 32. Students tend to use social media sites while graduates tend to use micro blogs Source: Nielson, May 2012
- 33. More than 90% of online shoppers buy books music and films,and clothing and footwear online. Source: PwC,Dec 2011
- 34. Tencent accounts for56% of China’s SM users through its QZone, Tencent Weibo, and Pengyou sites Source: Tencent Financial Report, Aug 2012
- 35. (66%) Of China’s internet users follow brands Source: Insites Consulting, Sept 2012
- 36. 66% of Chinese Social Media Users follow Brands. On average each of China’s social media users follow 8 brands Source: DCCI, Sept 2012
- 37. (80%) of Chinese netizens care about commercial information on social networking sites Source: China Internet Watch, Nov 2012
- 38. In the 1st half of 2012, social sharing in China increased by (60%) Source: China Internet Watch, Sept 2012
- 39. With so much social sharing, online reputation maybe an issue
- 40. China’s Top SNS’s By Registered Users Qzone 712 M Tencent Weibo 507M Sina Weibo 400 M Pengyou 259 M Renren 172 M
- 41. 1,104,000,000 Mobile subscribers in China Source: Ministry and of industry and mobile technology of the people’s republic of China, Dec 2012
- 42. 10,000,000 New subscribers per month in 2012 Source: Ministry and of industry and mobile technology of the people’s republic of China, Dec 2012
- 43. Smart phone penetration is (22%) Source: Chinese National Bureau of Statistics, Sept 2012
- 44. (62%) Of mobile-internet users are younger than 30 Source: Chinese National Bureau of Statistics, Sept 2012
- 45. 475,000,000 Unique visitors of online video in Youku and Tudou each month Source: China Scope Financial, Sept 2012
- 46. 5,600,000 human years spent each year streaming web videos in China
- 47. The Chinese Search Market is shifting and fragmenting.. Google who!
- 48. Search Optimization Vs. SEO and SEM are powerful Digital strategies, but in China both require local insight, planning and implementation to succeed
- 49. Contact Digital Jungle us. We are hiring! pinterest.com/digitaljungle facebook.com/digitaljunglecn plus.google.com/digitaljungle @digitaljunglecn weibo.com/digitaljungle Contact www.dmic.asia slideshare.net/digitaljungle