Linked in for business
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This presentation goes through how you can use LinkedIn for your business from the personal profile to the company page.
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Linked in for business
- 1. LINKEDIN FOR BUSINESS Danny O Brien-@DanBlueChief CC - BlueChief Social 21/05/15
- 2. • Intro LinkedIn Fundamentals1 • Build the Optimal Profile2 • LinkedIn for Promotion3 4 Groups and Company Page Peer to Peer - Interactive Increasing Prospects and Driving Business 5 6 Today’s Overview
- 3. Your thoughts on these?? 1. The most important aspects of LinkedIn? 2. Why do you think members use it? 3. Top Features of your Profile? 4. How should you engage with members? 5. What persona do you want to Build?
- 5. Tips to Start with. • Build your Community – (Use your Profile + Content) • Listen to Social Signals • Be a trusted source of Value • Maintain relationships with your Customers and Key Targets. • Be consistent and somewhat prominent… Why?? • Having a 100% completed LinkedIn profile provides you with a 40% greater chance for networking success.
- 6. Be an All Star!!!
- 7. Building the Optimal Profile – Top Level
- 8. Key aspects to the Optimal Profile? 1. Profile Pictures…. Good V Bad
- 11. Key aspects to the Optimal Profile? Headline - You have 120 characters to write a concise, professional headline, ideally keyword rich (2-3 at most), and specific to your role and expertise. Summary - You have up to 2,000 characters worth of space to create a comprehensive LinkedIn summary, providing an opportunity to further expand upon your broader experience, success stories, and professional goals and objectives. Experience – 2000 words again, break up the information. You can also add presentations, Projects and web addresses.
- 12. Stephen Kinsella – Irelands top EconomistProjects e.g.
- 13. Network and share your views with like minded people Tips: ● Research ● Trial and error ● Aim LinkedIn Groups
- 14. Linkedin Pulse - a great place to source quality content ● Follow top influencers such as Richard Branson, Bill Gates, Tony Robbins etc. ● Explore channels - Collections of articles and insights grouped by topic. Ex Social Media, Technology, Entrepreneurship. ● Publishers -Top news from global and industry sources such as Forbes, Ted Talks, Mashable.
- 16. LinkedIn for Promotion What do you think are the most important features / strategies?
- 17. How Sales People Use LinkedIn
- 18. Engagement is the name of the game!!! Group Engagement - while standing out from the Crowd.
- 20. Becoming an Influencer – New Publishing Feature!! – Unreal Chance – Why? Key Goal: Develop a fully pledged Content Marketing Strategy for LinkedIn Publishing • Published posts become a part of your professional LinkedIn profile, building credibility. • Published posts are shared with your network, building trust and positioning you as a thought/industry leader. • Published posts have the ability to reach the largest group of professionals ever assembled. The audience is already built-in. Unreal opportunity. • Published posts showcase your expertise to secure new clients, build your network and/or your personal profile • Published posts can serve as a blogging platform without any technical set-up or know-how. • Published posts allow others to “follow” you who are not in your network, increasing your influence as your new content then appears directly in their LinkedIn news feeds.
- 21. Variety in Publishing Topics!
- 22. Becoming an Influencer – New Publishing Feature!! – Tips. Key Goal: Develop a fully pledged Content Marketing Strategy for LinkedIn Publishing 1. Select a winning topic – In the news, seasonal or personal. 2. Write an Interesting headline. 3. Build time growing your following – Key piece of info, anyone you connect with by default become a follower. – So connect with a purpose!! 4. Promote your post outside of LinkedIn – Cross Platform Promotion. 5. Have a repost / Engagement network to help increase awareness.
- 23. • Check notifications (comments views etc) • Go through Pulse (share relevant posts) • Go through relevant groups • If you have a post put it up • Go through home feed (like, comment) • Overall: Interact put your best foot forward • Brand BlueChief/Brand You Daily Checklist
- 25. • Groups1 • Company Page2 • Engagement + Consistency3 Groups and Company Pages
- 27. Time Spent TargetsWorkedOn Get Familiar Convert Working Toward Mastery Get Engaged
- 29. Interactive Learning Objectives • Suggestions for Businesses? • Sit down in groups? • Come up with a strategy for how you will use it.
- 30. Strategy… Why it is Important • Pick the right tool to target the right people. • Give each strategy the right time and set the right goals. • Understand what is important to the prospective client will generate the right results. If they want group interaction – engage on groups. If they want to read content publish articles.
- 31. Goal Setting will make the difference… 1. You set goals for sales, you set goals for turnover why not set them for engagement and conversion rates. 2. Identify the top 50 targets. 3. Build a strategy of how to engage with them – What groups do they participate in? What posts do the like/share? 4. Measure length of lead cycle and conversions 5. Engage, engage, engage = results, results, results
- 32. • Build an Audience • Connect with the right people • Engage in the right groups • Put out the right content My Strategy
- 33. Do Your Best Work – LinkedIn is all the time!! • Working from home • Working offsite • It is a full time job. Consistency is key with targets.
- 34. • You have to create real relationships – Why? • Add value • Not requesting something back is essential… Give, Give, Give then you get. • Goal setting is the Key. Driving Business and Leads
- 35. Sales and Leads
- 36. ANY QUESTIONS OR SUGGESTIONS? Email: [email protected] Twitter: @DanBlueChief @BlueChiefSocial
- 37. LINKEDIN FOR BUSINESS– THAT’S A WRAP!! Danny O Brien-@DanBlueChief CC - BlueChief Social 21/05/15