SlideShare a Scribd company logo
For Beginners
• 
• 
• 
• 

You need a LinkedIn profile
Click Join Now to get started
Follow the instructions
Stuck? LinkedIn has a great
Help Center (help.linkedin.com)
•  Connect with coworkers, friends,
acquaintances, and those with whom you
are interested in networking
•  Customize the default message
•  Don’t feel obligated to accept requests
•  Add updates on LinkedIn
homepage (articles, news, etc.)
•  3 – 5 times per week
•  Share other company’s statuses,
and engage with your connections
•  Follow other companies in your industry
as well as your own employer
•  This info appears
on the bottom
of your profile
•  Professional
•  High quality

es! 
Y

No.
In this section:
•  Be interesting
•  Get to the point
(short & sweet)
•  Tell a story
In this section:
•  Under each job, briefly explain what you did
•  Your experience should be robust
•  Cite specific examples of your
accomplishments (i.e. increased revenue by
50% by eliminating wasteful activities)
In this section:
•  Robust, relevant skills section
•  Your skills should be endorsed by others
•  Endorse others and they are more likely to
endorse you
•  Write recommendations for co-workers
and supervisors
•  Ask a supervisor or co-worker to write you
a recommendation on LinkedIn
•  Research how to write and ask for
recommendations
These next few examples got it right!
All About LinkedIn: For Beginners
All About LinkedIn: For Beginners
All About LinkedIn: For Beginners
All About LinkedIn: For Beginners
All About LinkedIn: For Beginners
Exercise:
Seek out professionals in your field and
check out their profiles. Consider our tips
for creating a good profile and then
emulate those in your field that you deem
“good” based on the previously
mentioned info.
What are groups and why are they important?
Groups are a place to stay up-to-date about
trending topics and discussions in your industry. If
used properly, groups can help you meet people
and can present opportunities for growth for your
company.
 
•  Join groups related to your industry
•  You can also join groups related to hobbies or
other things you enjoy
•  Actively participate in these groups

The above groups are a great start for someone in content marketing!
Exercise:
•  Join three to five groups related to your
profession
•  Comment on two group posts daily
•  Post two weekly articles to groups and follow up
on conversation
•  Connect with two professionals in your field or
your target market each week
To learn more about LinkedIn, check out some of the resources
on our blog:
enveritasgroup.com/blog
Email us at:
info@enveritasgroup.com
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All About LinkedIn: For Beginners

  • 2. •  •  •  •  You need a LinkedIn profile Click Join Now to get started Follow the instructions Stuck? LinkedIn has a great Help Center (help.linkedin.com)
  • 3. •  Connect with coworkers, friends, acquaintances, and those with whom you are interested in networking •  Customize the default message •  Don’t feel obligated to accept requests
  • 4. •  Add updates on LinkedIn homepage (articles, news, etc.) •  3 – 5 times per week •  Share other company’s statuses, and engage with your connections
  • 5. •  Follow other companies in your industry as well as your own employer •  This info appears on the bottom of your profile
  • 7. In this section: •  Be interesting •  Get to the point (short & sweet) •  Tell a story
  • 8. In this section: •  Under each job, briefly explain what you did •  Your experience should be robust •  Cite specific examples of your accomplishments (i.e. increased revenue by 50% by eliminating wasteful activities)
  • 9. In this section: •  Robust, relevant skills section •  Your skills should be endorsed by others •  Endorse others and they are more likely to endorse you
  • 10. •  Write recommendations for co-workers and supervisors •  Ask a supervisor or co-worker to write you a recommendation on LinkedIn •  Research how to write and ask for recommendations
  • 11. These next few examples got it right!
  • 17. Exercise: Seek out professionals in your field and check out their profiles. Consider our tips for creating a good profile and then emulate those in your field that you deem “good” based on the previously mentioned info.
  • 18. What are groups and why are they important? Groups are a place to stay up-to-date about trending topics and discussions in your industry. If used properly, groups can help you meet people and can present opportunities for growth for your company.  
  • 19. •  Join groups related to your industry •  You can also join groups related to hobbies or other things you enjoy •  Actively participate in these groups The above groups are a great start for someone in content marketing!
  • 20. Exercise: •  Join three to five groups related to your profession •  Comment on two group posts daily •  Post two weekly articles to groups and follow up on conversation •  Connect with two professionals in your field or your target market each week
  • 21. To learn more about LinkedIn, check out some of the resources on our blog: enveritasgroup.com/blog Email us at: [email protected]