LinkedIn Social Selling Workshop - Atlanta
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This document summarizes a LinkedIn social selling workshop. The agenda includes foundations of social selling, what success looks like, and best practices for implementing social selling programs. It discusses how social sellers see more success in opportunities created, quota achievement, and outselling peers. The best practices for implementation include creating awareness through executive sponsorship, education through training and resources, and accountability through metrics tracking and attribution.
LinkedIn Social Selling Workshop - Atlanta
- 1. LinkedIn Social Selling Workshop 1
- 2. Agenda 2 • Foundations of Social Selling • What Social Selling Success Looks Like • Best Practices for Implementing a Social Selling Program • Q&A • Networking
- 3. Foundations of Social Selling Jaymie Brill Sales Leader, North America Sales
- 4. Why reps lose deals people on average are involved in the buying decision 5.4 Missing critical players 77% of buyers don’t believe that sales understands their business and don’t think they can help Saying the wrong things of forecasted deals go dark 24% Losing touch with prospects
- 5. Social Selling A modern approach to sales that utilizes information from social networks to grow your business
- 6. Social Selling Behaviors Create a professional brand Find the right people Build strong relationships Engage with insights
- 7. LinkedIn has a wealth of information on the people and companies with whom you want to build relationships 430M+ Members worldwide 7M+ Global companies 159MMonthly unique visitors 2B+ Updates per Week
- 8. To tap into the power of LinkedIn for sales, you need to expand your access and tailor your experience Today: your personal network All that LinkedIn has to offer YOU Just what you need for sales
- 9. Where Sales Navigator Comes Into Play
- 10. Social Sellers See More Success 45% 51% 78% Create more opportunities More likely to achieve quota Outsell peers who don’t use social media
- 11. Demo
- 12. What Social Selling Success Looks Like Erica Benton Marketing, LinkedIn Sales Solutions
- 13. Social Selling Leaders Anthony Burnett Customer Experience Director Level 5 Marissa Evans Corporate Communications Veritiv Scott Parker Business Identification Manager Alexander Proudfoot
- 14. Best Practices for Implementing Social Selling Programs Jaymie Brill Sales Leader, North America Sales
- 15. Social Selling Works 40% increase in pipeline 3.2x increase in deal size 171x return on investment
- 16. You can’t manage what you can’t measure
- 18. Awareness Implementing Social Selling Programs Best Practices Communicate your vision Get executive sponsorship Help define and align program to business objectives Partner on a path to success tailored for your team How LinkedIn Can Help
- 19. Education Implementing Social Selling Programs Build a social selling culture Coach for social selling behaviors Best Practices Share best practices and learnings Provide dedicated resources for training How LinkedIn Can Help
- 20. Implementing Social Selling Programs Track Metrics & Attribution Build an ROI Story Provide Social Selling Index (SSI) as KPI Support management with usage reporting and analytics How LinkedIn Can Help Accountability Best Practices
- 21. Social Sellers See More Success 45% 51% 78% Create more opportunities More likely to achieve quota Outsell peers who don’t use social media
- 22. Implementing Social Selling Programs • Track metrics and attribution • Build an ROI story Accountability • Build a social selling culture • Coach for social behaviors Education • Communicate your vision • Get executive sponsorship Awareness
- 23. Q&A
- 24. sales.linkedin.com Ready to Get Started?