Low Carbon Future The Rise Of Green Marketing
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Climeco, a full-service carbon development and advisory firm, highlights the urgent need for increased carbon productivity to mitigate emissions amid rising global energy demands. The document discusses the implications of carbon management strategies, such as cap-and-trade, and emphasizes the importance of integrating green initiatives into corporate strategies to meet consumer expectations and policy compliance. Additionally, it identifies potential financial opportunities within the low-carbon economy and offers practical steps for companies to authentically engage in sustainability efforts.
Low Carbon Future The Rise Of Green Marketing
- 1. The Carbon Operations CompanyA Low Carbon Future: The Rise of Green Marketing
- 2. ClimeCo The Carbon Operations CompanyFull service, turn-key carbon development and advisory firmCDM and US expertiseStrategy Development
- 4. Integrated ApproachManaged over 600 emission reduction sites and dozens of industrial gas mitigation projectsUnique approach combining carbon expertise with engineering, technologies, operations, and finance
- 7. 30 Trillion Kwh electricity (59% > 2009)
- 8. 21 Billion barrels of oil for transport alone (33% > 2009)
- 9. 85 Billion tons of C02e (54% over 2008) ClimeCo The Carbon Operations CompanyThe Carbon RevolutionReducing emission’s while maintaining growth implies carbon productivity must increase tenfold (McKinsey)This needs to happen three times faster than the industrial revolution’s rise of productivity
- 10. ClimeCo The Carbon Operations CompanyLowering Carbon EmissionsThe Tax or Trade DebateCap-and-TradeTaxesProvide certaintyEnsure predictable increase in energy priceNo incentive to reduce emissionsDifficult to calibrateGlobal harmonization?Utilization of tax revenues?Provides incentive for a specific environmental outcomeEnsures lowest-cost emission reduction Prices self-adjustBalances compliance and policy flexibilityLinkages can lead to global systemsProvides opportunities for private sector
- 15. Assess Footprint
- 16. Company wide
- 17. At product level
- 18. Realize impact on Company’s Bankers and Wall Street
- 19. Create a Carbon Strategy
- 21. Competitive dynamics ClimeCo The Carbon Operations CompanyUnderstand climate change
- 23. Assess Footprint
- 24. Company wide
- 25. At product level
- 26. Realize impact on Company’s Bankers and Wall Street
- 27. Create a Carbon Strategy
- 30. Issue Corporate carbon commitment
- 32. Learn how to participate in carbon trading
- 33. Reduce footprint
- 35. Ensure compliance with cap
- 36. Influence policy development ClimeCo The Carbon Operations CompanyUnderstand climate change
- 38. Assess Footprint
- 39. Company wide
- 40. At product level
- 41. Realize impact on Company’s Bankers and Wall Street
- 42. Create a Carbon Strategy
- 45. Issue Corporate carbon commitment
- 47. Learn how to participate in carbon trading
- 48. Reduce footprint
- 50. Ensure compliance with cap
- 52. Switch from offsetting to process and technology changes
- 53. Move to Alternative energies
- 54. Pursue Game-changing ideas (PBP)
- 55. Explore Opportunities in low carbon products and servicesThe Carbon Operations CompanyThe Carbon Operations Company ClimeCo The Carbon Operations CompanyFinancial Crunch:Crisis or Opportunity?$ 4 trillion Dollar opportunityEU estimates funding needed at around $220 billion a year2009: Lack of liquidity, investor fearsKick start from stimulus funds Yet, most of the funding will need to come from the private sectorEnergy efficiency already provides highest impact and ROIEwing Bemiss & Co.
- 56. ClimeCo The Carbon Operations CompanyThe “Green Imperative”Growing Consumer AwarenessEnvironmental Attributes become part of competitive positioning Expectations for “green” growth lead companies to:Modify their product portfolio
- 57. Scrutinize their processes and supply chains ClimeCo The Carbon Operations Company(*) Source: Lipincott Mercer, Consumer Brands and Climate Change study
- 58. ClimeCo The Carbon Operations CompanyPractical StepsBe genuine and congruent Avoid backlash from “Green washing”
- 60. Be aware of FTC guidelines
- 61. Integrate into business strategy and company cultureCommunicate the benefitsCompany’s activities
- 62. So what?
- 63. Provide opportunities to participate
- 64. Develop targeted communications for specific segments
- 65. Awards programs ClimeCo The Carbon Operations CompanyLeveraging Carbon CreditsEstablish the baselineReduce the footprintEnergy savings
- 66. Use high quality offsets from reliable sources to make events, venues and companies “carbon-neutral”
- 67. Assess, validate, and implement qualifying emission reduction programs which will
- 68. eliminate the greenhouse gases and
- 69. Generate addition revenue for improved ROI and faster payback Start now, beware of long lead times
- 70. ClimeCo The Carbon Operations CompanyMaking the Low Carbon Future a Reality“If you’re not at the table, you’re on the menu”
- 71. ClimeCo The Carbon Operations CompanyYuda SaydunClimeCo CorporationTel: [email protected]
Editor's Notes
- #13: Vinod Khosla; Keep the faith!