Leveraging your data to make better decisions is something every business wants to do, but doing it correctly involves weeks or months of work from highly skilled, hard to find individuals. However, many of the laborious steps a machine learning specialist follows in creating a custom application can be automated with enough compute power and flexibility. By leveraging Spark to do machine learning at scale, Salesforce Einstein has created a system that lets individuals with domain knowledge, but no machine learning expertise, create high quality, high impact machine learning applications.