Lunch & Learns - Lifestyle Frisco Q42017
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Wendi and Scott started Lifestyle Frisco in 2003 to provide marketing services for small businesses in Frisco, Texas. They help businesses with discovery, retention, and consideration through storytelling content on various platforms. Their services include sponsored articles, videos, and social media posts. They aim to engage audiences and build brands rather than just disrupt user experiences like traditional online ads. Sample clients include retailers, restaurants, healthcare companies, and more.
Lunch & Learns - Lifestyle Frisco Q42017
- 2. Wendi and Scott meet 2003 CityCrush 2009 Re:D Magazine 2004-2006 CommunityCrush 2008 Lifestyle Frisco June 6, 2013
- 5. DISCOVERY • Unknown / small brand • Limited budget • Lots of “noise” • Not enough reviews / testimonials • Too much to do besides marketing • Keep pace with digital change DOES THIS LOOK FAMILIAR? RETENTION • Creating repeat customers • ”Stickiness” factor • Building a following • Building a list • Attracting your tribe • Brand reinforcement CONSIDERATION • Users receive too many emails • Users are reluctant to share contact information • Large media platforms are neutral at best
- 6. #allaboutrelationships “81% of Shoppers Conduct Online Research Before Buying”
- 7. • A piece of content – article, video, audio podcast, infographic – that is distributed to an audience through a publisher platform in a way that DOES NOT disrupt the user experience on that platform. • Sponsored blog posts • Sponsored articles • Facebook sponsored updates EVERYONE HAS BANNER BLINDNESS At Lifestyle Frisco, we do not allow this kind of degradation of the user experience • Viewed as much as editorial • Great for business branding positive brand recall • Drives search, exploration, and purchases • Arguably the most engaging form of advertising WHAT IS “NATIVE ADVERTISING?”
- 8. • The NFL’s “FANTASY FOOTBALL” Video IT’S THIS…
- 10. • Monat Hair Care – Lisa Stubbs • Jungle Joe’s • Career Ladder Institute • Two Men And A Truck • FriscoRX Pharmacy • Countdown2Escape • Transworld Business Partners • Decluttered Spaces • Ann Anderson – Farmers Insurance • Homewatch CareGivers • First Defense Solutions • Vitality Bowls • …. And more! SAMPLE CLIENTS • Consumer Packaged Goods • Real Estate • Retail • Professional Services • Hospitality • Transportation • Pharmaceutical • Entertainment • Home Organization • Senior Services / Healthcare • Restaurants
- 11. We’re not traditional online advertising… We ARE advocates for Frisco businesses. Relevance is now the biggest KPI for your business. • We are storytelling • High emotional engagement • Audio, Visual, and Verbal • Mobile Focus • Meeting customers where they’re spending their attention • Broad demographics for targeting • Responsive team dedicated to keeping up with change • Publish fast AND engage with customers in near real-time • Data and research reporting • Cutting Edge technology platforms for marketing HOW WE HELP
- 12. #nogutsnoglory • VALUABLE information that attracts attention, drives traffic, and builds your business. STOP TALKING AT YOUR AUDIENCE AND START ENGAGING WITH THEM HOW WE HELP
- 13. LifestyleFrisco.com/GoDigital SALES: EDITORIAL: Cindy Mitchell Nicole Barron [email protected] [email protected] 214.403.7492 214.718.8919 THANK YOU.
- 14. APPENDIX • Wasting Time is the Worst Customer Experience • http://www.cmswire.com/customer-experience/wasting-time-is- the-worst-customer-experience/ • Display Advertising Statistics for Different Types of Digital Ads • https://smallbiztrends.com/2017/01/display-advertising- statistics.html • Digital Is More Than a ‘BUY’ Channel for Retailers • http://deloitte.wsj.com/cio/2015/06/23/digital-more-than-a-buy- channel-for-retailers/ • 14 Visualizations Mapping The B2B Buyer Journey • http://customerthink.com/14-visualizations-mapping-the-b2b- buyer-journey/ • Why Content Marketing Works and What Can Help You Do it Right • http://www.inc.com/bubba-page/why-content-marketing-works- and-what-can-help-you-do-it-right.html • Mobile Shopping Hits Critical Mass in 2017 • http://www.mytotalretail.com/article/mobile-shopping-hits-critical- mass-in-2017/
Editor's Notes
- #3: WENDI: It all started at the Stoneleigh Hotel, where Scott and I met. A few months later – pulled in to help launch Re:D (Regarding Dallas) Magazine. – Uptown, 30-something’s, $30,000 Millionaires Transitioned to email only and Scott saw the value for Frisco in 2008 when he and 2 other partners launched CommunityCrush. When he moved near me in Uptown, we looked at “relaunching Re:D” but ONLY in an online format… email, reward card, Groupon-like. All these wins and failures along the way are what gave us the foundation for Lifestyle Frisco. 1,000+ pieces of content -- ALL stories about business, life, and people in Frisco.
- #4: SCOTT : WHY We believe the best relationships between and customer and businesses happen when a business serves their customer on that customers terms. We’re living in the attention economy, and a significant portion of customers attention is spent online. It’s hard for small businesses to do all of the marketing in a digital world The playing field is no longer even Customer attention is hard to get and even harder to hold on to We built Lifestyle Frisco to be: To be a voice of and advocate for small business To serve as a platform with audience that small businesses have access to We’ve learned a lot of lessons from past experiences, the biggest one is that in order to build a local media site that truly serves the community, you have to BE LOCAL Consumers don’t want to be attacked by ad’s, they want to know your story. They want to be informed, motivated, and entertained Content is the best way to do that: Video, Audio, Written, Images should all focus on creating a better customer experience. Businesses missing out on opportunities because they don’t get the Digital Channel Notes/Thoughts: In the last FOUR years, growing LsFrisco… How the marketplace has changed The evolution to digital Attention span time dropped from 12 minutes to 5 seconds (that’s the same as a goldfish) For consumers (how they consume info) For business (the creation of content)
- #5: SCOTT : HOW/WHAT We tell the story of life in Frisco. 4 years of pure content creation and audience building on multiple channels $100,000k + of investment 1000+ posts It’s not hard, but it does take time and it does take work. VISION: Where we’re headed. VALUES: Beliefs that guide our journey Our passion for small biz owners (look at verbiage on AMEX OPEN)
- #7: SCOTT : WHO
- #8: SCOTT : WHO
- #9: SCOTT : WHO
- #10: LiveSlide Site https://www.youtube.com/watch?v=tyq7N504f4E
- #12: WENDI : WORK WITH US The world is now SOCIAL by design… Build content AND understand sociology, psychology, and futurology. Inspire your team and your customers to feel something BIGGER. Relevance is now the biggest KPI for your business.
- #13: WENDI : WORK WITH US The world is now SOCIAL by design… Build content AND understand sociology, psychology, and futurology. Inspire your team and your customers to feel something BIGGER. Relevance is now the biggest KPI for your business.