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Made in Nigeria
WHITER THE ROUTE FOR NIGERIA?
By Bolaji Okusaga
Content
No Subject Slides
1. In the Beginning 3 - 8
2. The Reality 9 - 13
3. Recreating the Reality 14 -20
1. In the Beginning
WHITER THE ROUTE FOR NIGERIA?
Made in Nigeria - The Objective
GLOBAL REALITY
• World over,
manufacturing and
productive activities play
a major role in the
improvement of a
nations economic
fortunes
THE BENCHMARK
• Following the examples
of the Asian Tigers
Nigeria intends to
initiate an active
campaign towards
driving in In-bound
Manufacturing
opportunities
GETTING THERE…
• The Nigeria Made in
Nigeria Show is therefore
one of the tactical
imperatives for achieving
the target objective.
Nigeria’s Competitive Edge
Large indigenous
consumer market
Abundant natural
resources
Strong agricultural
base
Hardworking and
resourceful labor
force
Central location in
Africa
Pros: Largest market in Africa
Young Population
Cheaper Labour
Cons: Red-tape
Unclear Policies
Tough Operating Environment
Nigeria Has a Large Market
Over 190 million people
70% population under 45
Nigeria has a large indigenous consumer market…
Strong pent-up demand for quality products
◦ Foreign branded goods
◦ Franchised foreign retailing
◦ Automobiles
◦ Consumer financial services
Nigeria Has Abundant Natural Resources
Large Petroleum and Large natural gas reserves
◦ Sixth Largest Crude Oil Producer in the World
A huge variety of natural resources:
COAL
South East (Enugu)
GOLD
South West and parts of North- Central
COLUMBITE AND TANTALITE
North Central especially around
Plateau and Nasarawa States
BITUMEN
South West and Edo State
IRON ORE
North-Central, around Ajaokuta
URANIUM
Cross River State, Adamawa State,
Taraba State, Plateau State,
Bauchi State, and Kano State
Nigeria Has a Large Arable Land and Agricultural Base
Nigeria has ecosystems, arable lands and yield gaps that can be
exploited:
Well over two-third
of the land is
cultivable: 30,850
thousand hectares
of Arable Land
Rainfall supports
rain-fed agriculture
in the whole of
Nigeria
Northern, irrigated
agriculture
predominates in
the area around
the Lake T-Chad
Basin
2. The Reality
WHITER THE ROUTE FOR NIGERIA?
Implications of Building Foreign Earnings on a Wasting Asset
The Need to raise Industrial
capacity in the Economy
• Agriculture accounts for over 60%
employment, but weak
infrastructure and a lack of a
value chain approach to sector
development militates against
growth
• Petroleum Industry’s rating is
poor given the fact that the
down-stream sector remains
largely undeveloped
• Mining is basically absent on the
radar because of a lack of policy
and regulatory environment to
harness this great potential
Crude Oil is a Wasting Asset
• It is projected by 2048 Nigeria’s
Oil Reserves will dry up
• The invention of Electric Cars,
Shale Oil and mainstreaming of
alternative energy sources also
spell doom for Crude Oil
Commodities will not mean much
except it is backed with value
addition
• Without secondary industries
that add value to Agricultural
output, poverty and
underdevelopment will continue
to plague the Nation
11
The Development
Plans under the
Military
NEEDS
Seven-Point
Agenda
Economic
Recovery and
Growth Plan ERGP
Development Policies Examined:
The broad goals are :
Lowering of domestic
cost structure
especially
infrastructure cost
Strong promotion of
exports
Harmonization of
tariffs across ECOWAS
to create the common
external tariff (CET);
Use of systemic
import restrictions in
particular in particular
sectors to quicken
local capacity
The restructuring of
institutions
responsible for trade
facilitation
Little has been achieved
in terms of
rebalancing the Economy
by diversifying its
productive base.
The Reality…
The Challenge – The Oil Doom of 2014 - 2017
Removal of
41 Items
from Official
Forex
Allocation
Sourcing of imported materials was negatively impacted
by the ban on 41 items from forex
Local sourcing of materials was extremely high on pricing
in comparison to importation of raw materials
Drop in oil price:
Largest contributor to
Nigeria’s FX earnings
and government
revenue
Declining reserves:
FX reserves declined to
USD30.3bn (November
2015) from USD34.6bn
at the beginning of the
year due to significantly
lower oil revenues.
Devaluation of
naira:
In Feb 2015 with the
closure of the
WDAS/RDAS window.
Tightened FX
market:
Restrictions on forex
transactions: “41 items
introduced”.
Demand / supply
disparity:
Corporate demand
rationed with an
estimated backlog of
around USD3.0bn.
The Reaction
Source: Standard Bank
3. Recreating the Reality
WHITER THE ROUTE FOR NIGERIA?
Porter’s five forces – Diamond Model
Substitute
Products
RivalryCustomers
New
Entrants
Suppliers
• Michael Porter believes that the competitiveness of a businesses is related to the
performance of other businesses - Business Clusters
• He identifies five forces which shape competitiveness:
• Michael Porter uses the concept of clusters of identical product groups in which there is considerable
competitive pressure.
• Businesses within clusters usually stimulate each other to increase productivity, foster innovation and
improve business results.
Porters Diamond Model Explained
• Learn to be More
Innovation
• Learn to be More
Productivity
Competition
Pressure
• Search for new
markets
• Pressure to out play
Cluster Competitor
Need for Market
Expansion • Able to withstand
international
competitive pressure
given the high
Innovation and
Productivity already
ingrained in their
operationsTransnational
Success
• Given their experiences in local competitive clusters such companies are able to survive and out-
perform peers in foreign markets. Examples of large clusters are the Swiss watch industry and the
Hollywood film industry. The German and Japanese Car Market, etc.
Translating national advantages into international advantages.
Factor Conditions
Location – Ports, Major markets
Labor – High concentration of skilled Labour
Government – policies for trade, education
Strategy and Structure
What is the strategic push of Nigerian local
businesses
Demand Conditions
What is the disposable income of the
Average Nigerian
Porter Diamond theory of National Advantage
Related/Supported Industries
Where are the Primary Producers
•Where are the Cottage Industries
The Role of Trade
TRADE AS
PLATFORM
The need for cooperation
with other African and
developing countries to
ensure that the WTO
trade negotiations
address the concerns and
interests of Nigeria
including the negotiation
of Economic Partnership
Agreements (EPAs);
We have seen the
recent attempts by
Morrocco to join
ECOWAS and the
push by European
Union to push its
trade agenda
The Role of Investments
FDI is a means to
development, not an end
in itself
Complementary domestic
policies are needed to
facilitate spillovers,
growth and environmental
protection
Trade and financial
agreements must
preserve the ‘policy space’
for complementary efforts
on a national scale
• FDI is Good, but real development comes from domesticating our
advantages first
Critical Success Factor – Growing an Home Advantage
A holistic approach, where Nigeria would tie into the on going reforms of the Federal
Government, by lending a voice to the call on Nigerians in Diaspora to come back
home, and in so doing, begin a decision towards taking an economic stake in Nigeria
Subtly projecting the advantages of taking an economic stake in Nigeria, while bringing
out the benefits of Nigeria Manufacturing opportunity
Attempt a comparative analysis of
Manufacturing opportunities and the
offer from Nigeria
Ensure ease of accessibility to
Manufacturing opportunity, convenient
and affordable structure and process
Thank You

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Made in Nigeria whither the route for Nigeria

  • 1. Made in Nigeria WHITER THE ROUTE FOR NIGERIA? By Bolaji Okusaga
  • 2. Content No Subject Slides 1. In the Beginning 3 - 8 2. The Reality 9 - 13 3. Recreating the Reality 14 -20
  • 3. 1. In the Beginning WHITER THE ROUTE FOR NIGERIA?
  • 4. Made in Nigeria - The Objective GLOBAL REALITY • World over, manufacturing and productive activities play a major role in the improvement of a nations economic fortunes THE BENCHMARK • Following the examples of the Asian Tigers Nigeria intends to initiate an active campaign towards driving in In-bound Manufacturing opportunities GETTING THERE… • The Nigeria Made in Nigeria Show is therefore one of the tactical imperatives for achieving the target objective.
  • 5. Nigeria’s Competitive Edge Large indigenous consumer market Abundant natural resources Strong agricultural base Hardworking and resourceful labor force Central location in Africa Pros: Largest market in Africa Young Population Cheaper Labour Cons: Red-tape Unclear Policies Tough Operating Environment
  • 6. Nigeria Has a Large Market Over 190 million people 70% population under 45 Nigeria has a large indigenous consumer market… Strong pent-up demand for quality products ◦ Foreign branded goods ◦ Franchised foreign retailing ◦ Automobiles ◦ Consumer financial services
  • 7. Nigeria Has Abundant Natural Resources Large Petroleum and Large natural gas reserves ◦ Sixth Largest Crude Oil Producer in the World A huge variety of natural resources: COAL South East (Enugu) GOLD South West and parts of North- Central COLUMBITE AND TANTALITE North Central especially around Plateau and Nasarawa States BITUMEN South West and Edo State IRON ORE North-Central, around Ajaokuta URANIUM Cross River State, Adamawa State, Taraba State, Plateau State, Bauchi State, and Kano State
  • 8. Nigeria Has a Large Arable Land and Agricultural Base Nigeria has ecosystems, arable lands and yield gaps that can be exploited: Well over two-third of the land is cultivable: 30,850 thousand hectares of Arable Land Rainfall supports rain-fed agriculture in the whole of Nigeria Northern, irrigated agriculture predominates in the area around the Lake T-Chad Basin
  • 9. 2. The Reality WHITER THE ROUTE FOR NIGERIA?
  • 10. Implications of Building Foreign Earnings on a Wasting Asset The Need to raise Industrial capacity in the Economy • Agriculture accounts for over 60% employment, but weak infrastructure and a lack of a value chain approach to sector development militates against growth • Petroleum Industry’s rating is poor given the fact that the down-stream sector remains largely undeveloped • Mining is basically absent on the radar because of a lack of policy and regulatory environment to harness this great potential Crude Oil is a Wasting Asset • It is projected by 2048 Nigeria’s Oil Reserves will dry up • The invention of Electric Cars, Shale Oil and mainstreaming of alternative energy sources also spell doom for Crude Oil Commodities will not mean much except it is backed with value addition • Without secondary industries that add value to Agricultural output, poverty and underdevelopment will continue to plague the Nation
  • 11. 11 The Development Plans under the Military NEEDS Seven-Point Agenda Economic Recovery and Growth Plan ERGP Development Policies Examined: The broad goals are : Lowering of domestic cost structure especially infrastructure cost Strong promotion of exports Harmonization of tariffs across ECOWAS to create the common external tariff (CET); Use of systemic import restrictions in particular in particular sectors to quicken local capacity The restructuring of institutions responsible for trade facilitation
  • 12. Little has been achieved in terms of rebalancing the Economy by diversifying its productive base. The Reality…
  • 13. The Challenge – The Oil Doom of 2014 - 2017 Removal of 41 Items from Official Forex Allocation Sourcing of imported materials was negatively impacted by the ban on 41 items from forex Local sourcing of materials was extremely high on pricing in comparison to importation of raw materials Drop in oil price: Largest contributor to Nigeria’s FX earnings and government revenue Declining reserves: FX reserves declined to USD30.3bn (November 2015) from USD34.6bn at the beginning of the year due to significantly lower oil revenues. Devaluation of naira: In Feb 2015 with the closure of the WDAS/RDAS window. Tightened FX market: Restrictions on forex transactions: “41 items introduced”. Demand / supply disparity: Corporate demand rationed with an estimated backlog of around USD3.0bn. The Reaction Source: Standard Bank
  • 14. 3. Recreating the Reality WHITER THE ROUTE FOR NIGERIA?
  • 15. Porter’s five forces – Diamond Model Substitute Products RivalryCustomers New Entrants Suppliers • Michael Porter believes that the competitiveness of a businesses is related to the performance of other businesses - Business Clusters • He identifies five forces which shape competitiveness: • Michael Porter uses the concept of clusters of identical product groups in which there is considerable competitive pressure. • Businesses within clusters usually stimulate each other to increase productivity, foster innovation and improve business results.
  • 16. Porters Diamond Model Explained • Learn to be More Innovation • Learn to be More Productivity Competition Pressure • Search for new markets • Pressure to out play Cluster Competitor Need for Market Expansion • Able to withstand international competitive pressure given the high Innovation and Productivity already ingrained in their operationsTransnational Success • Given their experiences in local competitive clusters such companies are able to survive and out- perform peers in foreign markets. Examples of large clusters are the Swiss watch industry and the Hollywood film industry. The German and Japanese Car Market, etc. Translating national advantages into international advantages.
  • 17. Factor Conditions Location – Ports, Major markets Labor – High concentration of skilled Labour Government – policies for trade, education Strategy and Structure What is the strategic push of Nigerian local businesses Demand Conditions What is the disposable income of the Average Nigerian Porter Diamond theory of National Advantage Related/Supported Industries Where are the Primary Producers •Where are the Cottage Industries
  • 18. The Role of Trade TRADE AS PLATFORM The need for cooperation with other African and developing countries to ensure that the WTO trade negotiations address the concerns and interests of Nigeria including the negotiation of Economic Partnership Agreements (EPAs); We have seen the recent attempts by Morrocco to join ECOWAS and the push by European Union to push its trade agenda
  • 19. The Role of Investments FDI is a means to development, not an end in itself Complementary domestic policies are needed to facilitate spillovers, growth and environmental protection Trade and financial agreements must preserve the ‘policy space’ for complementary efforts on a national scale • FDI is Good, but real development comes from domesticating our advantages first
  • 20. Critical Success Factor – Growing an Home Advantage A holistic approach, where Nigeria would tie into the on going reforms of the Federal Government, by lending a voice to the call on Nigerians in Diaspora to come back home, and in so doing, begin a decision towards taking an economic stake in Nigeria Subtly projecting the advantages of taking an economic stake in Nigeria, while bringing out the benefits of Nigeria Manufacturing opportunity Attempt a comparative analysis of Manufacturing opportunities and the offer from Nigeria Ensure ease of accessibility to Manufacturing opportunity, convenient and affordable structure and process