MAG!C Presentation: Portfolios for Creative Professionals
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This document discusses professional portfolios for creative professionals. It provides tips on determining what to include in a portfolio, such as intriguing work that showcases skills and experience. Examples of portfolio formats include traditional hard copies and virtual options like websites and social media. The document also offers best practices like keeping the portfolio simple, organized and succinct. It provides case studies of different portfolio types and emphasizes selecting relevant, high-quality projects to leverage for finding work.
MAG!C Presentation: Portfolios for Creative Professionals
- 1. Professional Portfolios for the Creative Pros Louellen S. Coker Content Solutions
- 2. Finding Your Speaker Web: www.yourcontentsolutions.com Blog: www.yourcontentnotes.com LinkedIn: louellencoker Facebook: ContentSolutions Twitter: @ContentNotes, @LouellenC YouTube: ContentSolutions Slideshare: ContentSolutions @ContentNotes
- 5. What you want • Intrigue • Call to Action • Showcase • Get a Gig @ContentNotes
- 6. What employers want • How good are you? • How fast are you? • How much do you cost? • How well do you work with others? • Can you alleviate our current need? @ContentNotes
- 7. How to become good • PRACTICE, PRACTICE, PRACTICE • RESEARCH, RESEARCH, RESEARCH • NETWORK, NETWORK, NETWORK @ContentNotes
- 10. Forms of portfolios Hard copy (Traditional) • Archive • Presentation • Sample • Elevator (Business Cards) Virtual (Web 2.0) • .pdf • Website/Blog • Social media • Coffee shop (skins on devices) @ContentNotes
- 12. Best practices • Keep it simple • Keep it organized • Keep it succinct • Keep it optimized • Keep it targeted • Keep it consistent @ContentNotes
- 13. Tools • Software for capturing/creating pieces – Open source – Office products – Adobe Suite products • Wireframing/Organization tools – Mindmeister for mind-mapping (www.mindmeister.com) – Jumpstart for wireframing (www.jumpstart.com) – Toodledo for project management (www.toodledo.com) – Basecamp for project management (www.basecamphq.com) @ContentNotes
- 14. Tools, cont. • Online services • Social Media – www.elance.com – LinkedIn.com – www.qfolio.com – Facebook.com – www.wordpress.org – Slideshare.net – YouTube.com – Flikr.com – Wordpress.org/Blogger @ContentNotes
- 15. Finding the Muscle • Elbow grease • Training – Blogs and Forums – www.lynda.com – Use help – Blogs – LSC Help Desk – Workshops – Trial and Error Hire some help @ContentNotes
- 17. Case Study: HTML & .pdf @ContentNotes
- 18. Case Study: CMS (Joomla!) @ContentNotes
- 19. Case Study: Social Media @ContentNotes
- 21. First steps, FIRST • Know your audience • Know your goal • Know your work • Know your capabilities (and how you’re different!) @ContentNotes
- 22. What projects do I consider? • Those that the hiring person wants to see • Those for which you won an award • Those created in your day job • Those created for volunteer organizations • Those created specifically for your portfolio • Those created for fun • EVERYTHING and ANYTHING @ContentNotes
- 23. What projects do I include? • Pieces that speak for themselves • Pieces that translate across platforms • Pieces that show skills • Pieces that show interpersonal skills • Piece that is the product of a difficult situation @ContentNotes
- 24. Leverage proprietary information • GET PERMISSION • Limit to outward facing information • Redact if necessary • Collect as you go @ContentNotes
- 26. Leverage your work • Select pieces that are relevant to varied audiences • Reflect about process • Blog in deeper detail about process • Show level of professionalism @ContentNotes
- 28. Put your best foot forward • Optimize your files – Print = CMYK 300 dpi (.tif, .psd, .eps) – Web = RGB 72 dpi (.jpg, .png, .bmp, .gif) • Error FREE • Professional • Relevant • Appropriate @ContentNotes
- 29. Essential elements • Cover Page – must have name; may have your mission statement, short introduction, or bio • Table of Contents • Navigation – some method to guide a reviewer through your artifacts • Artifacts – your best (mostly) • Reflection – optional @ContentNotes
- 30. Reflection • Metacognition – thinking about your thinking • Not always necessary • Important – For contextual clues – To show growth – For those in educational settings – When being assessed @ContentNotes
- 31. Pull it all together @ContentNotes
- 32. Present your work • Determine a presentation theme • Organize your works in a logical manner • Compile your artifacts in a consistent manner @ContentNotes
- 33. Protect intellectual property • Watermark • Limit scope • Low resolution • Remove “copy & paste” ability • Put your footprint in the metadata • Copyright @ContentNotes
- 34. Protect yourself • NEVER leave your portfolio behind • Make copies of portions of the artifacts in your presentation portfolio • Organize your artifacts in a less expensive presentation folder • Consider including a thumb drive with soft copies of included and/or larger works • Maintain consistency when possible @ContentNotes
- 36. Questions? Wri4ng Design Web Solu4ons www.yourcontentsolutions.com | 972-987-0567
- 37. Wri4ng Design Web Solu4ons www.yourcontentsolutions.com | 972-987-0567