Magento 2.2 B2B, Pimcore, Open Loyalty - features and case study
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Magento 2.2 features overview, what do work in B2B in real word - base on our case study for TIM.pl; Quick wins for B2B - Pimcore, Open Loyalty and other open source platforms
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Magento 2.2 B2B, Pimcore, Open Loyalty - features and case study
- 1. #MM17DE Piotr Karwatka CTO at Divante #RealMagento 2.2 B2B migration case study Your Company logo
- 2. #MM17DE 1. Magento1 B2B - TIM.pl - short case study of quite huge M1 b2b site (EUR100mln in rev.) 2. Magento2 B2B - Migration process, M2.2 B2B feature mapping 3. Next steps - PIM, Microservices architecture AGENDA Go for free book on B2B: http://go.divante.co/omnichannel-b2b-architecture/
- 3. #MM17DE B2B eCommerce perspectives: - Nearly 75% of B2B buyers say buying from an e-commerce site is more convenient that buying from a sales rep. - 30% of today’s B2B buyers finalize at least half of their purchases online. By 2017, this will nearly have doubled to 56%. - 60% of B2B companies - their B2B buyers spend more when interacting with multiple channels. Magento was leading B2B platform even before any B2B feature has been included - Custom pricing, quick order, credit limits extensions available on Marketplace. - Lot of custom development. Magento 1 B2B - possible but costly and challenging. Not for starters. Magento 1 B2B
- 4. #MM17DE TIM.pl • Comprehensive B2B and B2C implementation • CRM live integration • After the first year: • 50% of online sales • Over 50.000.000 EUR online rev • 25.000 products • After 3 years • 70% of online sales • Over 100.000.000 EUR online rev • 200.000 products • Magento Imagine Awards – Las Vegas 2016 • Harvard Business Review Case Study – Digital Transformation • Details: divante.co/portfolio/b2b-tim-sa-magento- implementation-results/
- 5. #MM17DE TIM.pl MVP release facts and numbers: - 18 months of development (team of PM, 2 developers, frontend dev, tester), - EUR 150-200K - initial development budget, - 2 months tests and stabilization for custom features. Was it worth it? Of course!They are doing EUR 100+MLN online :) But how can you be sure about the success at the beginning of Digital Transformation?
- 6. #MM17DE Migration to M2 Motivation: - end of M1 support (Nov. ‘18), - technical debt. after 4.5 yr of active development, - new features Migration process: - is the feature in use? no? remove it. - check if the feature is in M2? no? check extensions, - complete re-design (themes are not compliant), - typical scenario - migration cost at the level of 80-100% initial budget
- 7. #MM17DE Quick wins for B2B: - Custom pricing, - Quotes & negotiations, - Quick Order, - Credit Limits, - Company structure support, - Loyalty - self/service, - PIM - often used as a starter B2B - key features More on that in our free book on B2B: http://go.divante.co/omnichannel-b2b-architecture/
- 8. #MM17DE - in our case - covers about 80% previously custom built B2B features (!), - ready for serious numbers of SKUs (queue, bulk editing, background operations), - really well engineered, - features - the same level or better comparing to open-source competition, - short time to market. Magento 2.2 B2B (now in alpha) More on that in our free book on B2B: http://go.divante.co/omnichannel-b2b-architecture/
- 9. #MM17DE fe Custom pricing / shared catalogs
- 11. #MM17DE Company structure and permissions
- 12. #MM17DE Quotes
- 15. #MM17DE fe Next steps - PIM - Product Information is key in B2B, - Quick Win - many B2B companies start with catalog (without checkout and logistics) - Pimcore - open source, mature, enterprise grade CMS, DAM and PIM - Great extension to Magento2 - Short Time To Market (1-2m) Schedule a free demo: [email protected]
- 16. #MM17DE fe Next steps - Self Service / loyalty - Service costs in B2B are significant, - Loyalty / self-management platform for offline and online sales, - self-management cockpit, - merchant cockpit, - merchant management cockpit (basic CRM) - Platform for end-clients or/and agents, - 360deg. view of customer, - OpenLoyalty is open source - Symfony2, event sourcing, microservices, - Integrated with Magento1/2 Schedule a free demo: [email protected]
- 17. #MM17DE Thank you! Any questions? Piotr Karwatka, CTO of Divante Extended version of this slide deck? Drop me your e-mail: [email protected] ps. I’ve just finished (free) book “Microservices architecture for eCommerce” Get your copy today: [email protected] or http://go.divante.co/microservices-architecture-ecommerce/