Maine Association of Broadcasters - How to Make Money with Social Media
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The document discusses the integration of social media into traditional communication methods by public relations firms, emphasizing the engagement aspect of social media compared to broadcasting. It highlights various strategies for media organizations to enhance audience interaction and gather news tips through platforms like Facebook and Twitter. Additionally, it provides practical recommendations for effectively utilizing social media to attract audiences and generate measurable results.
Maine Association of Broadcasters - How to Make Money with Social Media
- 1. I like social media and all BUT…
- 3. Meet @AllieDanziger and @IntegratePR
- 4. Best Job in the World Campaign
- 6. Integrate Public Relations is an award-winning PR firm that strategically integrates new social media tools and tactics into “old school” communication methodology to achieve current and long-term business goals
- 7. Goode Company’s Texas Tour
- 9. Easter Seals’ DJ Room
- 10. MEDIA HAS CHANGED FOREVER
- 11. “We are not a TV station anymore as much as a provider of news on multiple platforms.” ~Scott Blumenthal, executive vice president for Lin Media
- 12. “It’s funny when you think about social media and radio. Radio has always been a social media. Highly skilled radio personalities of the past were good at working crowds with real engagement, remembering names and encouraging listeners to participate.” ~Loyd Ford
- 13. People are Getting News Online “What Facebook and Twi2er mean for News,” Pew Research Center, 2012
- 14. Stories that Broke via Social Media
- 15. But TV is Not Dead
- 16. But TV is Not Dead
- 17. But TV is Not Dead
- 18. Let’s take it one step further… • Social conversations sparked by local on-air topics • Special companion content that is synced to local broadcast news, sports and entertainment programming. • Instant "TalkBack" social polls mirroring those on the air to increase communication with local audiences. • Relevant local marketing that is synched to television advertising spots, or engages the "viewser" in new ways that activate both national and local marketing campaigns. • Simultaneous promotions of upcoming news stories, local specials and national programming on both the main and second screens.
- 20. CBS Second Screen App
- 22. TV News Staffing & Profitability Survey
- 23. Radio Staffing & Profitability Survey
- 24. Social Media is NOT broadcasting... it's engagement.
- 26. First Steps with Social Media Uncover news tips Story leads and follow-up Gather content Twitter lists Stay in touch/Connect Discuss trends Learn people’s reactions Crowdsourcing ideas/opinions Have a "conversation" or "interacting" with viewers Clarify rumors Create & circulate stories Interact with audience Running some Facebook comments on various newscasts
- 28. Using Social Media to Attract Audience
- 29. Using Social Media to Attract Audience
- 30. Using Social Media to Attract Audience
- 31. Using Social Media to Attract Audience
- 32. What Else? • Use Facebook to explore special topics of concern like bullying, diabetes, immigration, transportation and solving a cold case. • Live chats on air
- 33. What Else?
- 34. What Else? • Use Facebook to explore special topics of concern like bullying, diabetes, immigration, transportation and solving a cold case. • Live chats on air • Live streaming of events • Audience develop questions for newsmakers • Bring audience to news meetings • Anchor-less news at KIAH-TV in Houston -- called "NewsFix” • More web-only content
- 35. WHERE TO START??
- 36. Choose the Right Platforms
- 38. Like VS. Share VS. Comment
- 40. Quick Tips Reactive Engagement > Proactive Posts Listen First Share GREAT Content 120 is the new 140 Be Polite Use the Tools! Tweet Chats
- 42. LinkedIn for Sales Build your profile for your client Get connecting but be careful Utilize search and introductions Give recommendations and endorsements Join groups but beware of spam Initiate contact with connections
- 44. Pinterest for Busiess Beautiful photos will take you FAR Search is basic at this point Don’t stick with the default boards Be active – post and engage daily Promote with other social media tools Have fun with it!
- 45. Make a Schedule
- 48. What to Post
- 49. What to Post
- 50. What to Post
- 51. What to Post
- 52. When to Post
- 53. When to Post
- 54. Dissect the “Voice” Distinctive Informative Succinct Super Exciting Creative Targeted
- 55. Always Know Your Audience
- 56. Engage the Loyal Ones!
- 58. Q&A &A Q&A Q&A Q&A? &A Q&A Q&A Q&A Q&A Q&A
- 59. Thank you so much! [email protected] @IntegratePR