Making Networks More Agile, Open, and Application Centric - Cisco Insights
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Making Networks More Agile, Open, and Application Centric - Cisco Insights
- 1. © 2014 Cisco and/or its affiliates. All rights reserved. 1 Making Networks More Agile, Open, and Application Centric Emerging Industry and Business Trends July 2014 Ian A. Hood, P Eng. Service Provider Architecture [email protected]
- 2. © 2014 Cisco and/or its affiliates. All rights reserved. 2 New Infrastructure Model – Open, Agile, Smart Business Implications Growth and Productivity Opportunities User Experience and Expectations New Business Models Globalization Security and Regulatory Compliance Technology Transitions New Breeds of AppsMobility/Video Cloud Internet of Things Big Data and Analytics
- 3. © 2014 Cisco and/or its affiliates. All rights reserved. 3 Pace of Change is Accelerating Simplification is Imperative
- 4. © 2014 Cisco and/or its affiliates. All rights reserved. 4 Opera&onal* Compe&&veness* Catching*the*Next*Wave* of*Cloud* The*Poten&al*of*Data*and* Analy&cs* Profitability*and*Growth* of*Digital*Media* Unlocking*The* Value*of*SMB* SP*Services*Evolu&on* Network*Virtualiza&on*&* Programmability* Pervasive*Mobility*
- 5. © 2014 Cisco and/or its affiliates. All rights reserved. 5© 2014 Cisco and/or its affiliates. All rights reserved. 5 Location Services 24% >> $14B M-Commerce 55% >>> $180B Public Cloud 27% >> $218B Internet of Everything 35% >> Incremental $500B Sources: ABI, IDC, In-Stat, Insight, Ovum, Parks, Screen Digest, Strategy Analytics Mobile Ads 55% >> $33B Virtual Desktop 10% >> $18B
- 6. © 2014 Cisco and/or its affiliates. All rights reserved. 6© 2014 Cisco and/or its affiliates. All rights reserved. 6 Service Providers Sit in the Center of the Internet of Everything Manufacturing $140B Addressable Opportunity Growing to $24B / yr (16% CAGR) Sources: Machina, Infonetics, Cisco BTA, Cisco CCS Oil and Gas $10B Addressable Opportunity Growing to $1B / yr (18% CAGR) Healthcare $171B Addressable Opportunity Growing to $30B / yr (38% CAGR)
- 7. © 2013-2014 Cisco and/or its affiliates. All rights reserved. Open Source, Open APIs Enabling Faster Innovation and Wide Participation Several Industry Initiatives Each Addressing An Aspect of the Challenges and Opportunities, Examples: Open Source NFVSDN Beware the hyperbole – Look for the proven experience Network Functions Virtualization, NFV Transforming Network Architectures & Operations Software Defined Networking, SDN Abstracting to Better Application & Network Interaction
- 8. © 2014 Cisco and/or its affiliates. All rights reserved. 8 Sources: ACG, ABI, Analysis Mason SDN/NFV Market Potential Over $5B Through 2018 (65% CAGR) 0 500 1000 1500 2000 2500 3000 3500 2014 2015 2016 2017 2018 HW SW Services Annual SDN Market 0 500 1000 1500 2000 2500 2014 2015 2016 2017 2018 NFV Market
- 9. © 2013-2014 Cisco and/or its affiliates. All rights reserved. Orchestrated with Self-service App & Network Interaction Well-known Programmatic Interfaces Autonomic with Control & Visibility Open & Pluggable Configurable Apps Independent of Network Command Line Interface Managed Proprietary
- 10. © 2013-2014 Cisco and/or its affiliates. All rights reserved. Our Industry’s Mission: Business Transformation Cost reduction and agility leads to success for all Automation, Virtualization and Orchestration Are Required Virtualized Resource Pools (network ready compute/storage) Virtualized Network Functions Dynamic Set-Up, Tear Down and Provisioning On-Demand Workload Movement with Service Profiles Data Center NetworkWorkload Portability Orchestration Full Access to Resource Pools Anywhere in the Cloud Cloud Services
- 11. © 2013-2014 Cisco and/or its affiliates. All rights reserved. Cisco Evolved Services Platform Cisco Evolved Programmable Network VNF VNF VNF Compute StorageNetworkCoreOptical Edge Access Service Broker Catalog of Virtual Functions Applications Orchestration Engine
- 12. © 2013-2014 Cisco and/or its affiliates. All rights reserved. Service Broker Orchestration Engine Service Profiles Services Offered Catalog of Virtual Functions Best of Breed Virtualization and Orchestration Validated with Multi-Vendor Partners Video Network Mobile Quantum vPC Quantum Services Platform CSR 1000v Videoscape Media Suite API GW vWAAS Videoscape Distribution Suite Quantum SON Nexus 1000v Virtual Subscriber Database vASA Virtual DPI Quantum Analytics vCPE Virtual Load Balancer vWLC Virtual ANDSF Videoscape Control Suite vISE Virtual IOS XRQvBNVirtual IPS Virtual SaMOG Quantum Policy Server Quantum Service Bus Orchestrator NFV (CloudBand) Compute & Storage Prime Suite OpenStack Provisioning / Management Cloud and more to come WAN Automation APIC InterCloud API Open Daylight Prime Suite UCS Manager/Director Network Citrix vLB Arbor vDOS VNF VNF VNF
- 13. © 2013-2014 Cisco and/or its affiliates. All rights reserved. As-a-Service InterCloud-Based Scale and Delivery Simplified Purchasing Models to Transform Business Repurposed on the Fly Open Interfaces to 3rd PartiesElements that Plug n’ Play Virtualized Functions + Orchestration + Element Integration SLA certified (Packaged Service Insertion) Individual Virtualized Functions (Drop in Elements) Virtualized Functions with Service Orchestration (Integrated Capabilities) OSSBSS Term-based/Perpetual/Metered pricing Priced as integrated solution Pay-as-you-go
- 14. It’s All In The Economics Or Why are We Doing This?
- 15. © 2013-2014 Cisco and/or its affiliates. All rights reserved. Virtualized Managed Services (vCPE) Enterprises Focus on Innovating While Realizing Significant TCO Savings Rev Uplift Operations Savings Cisco Evolved Programmable Network Secure VPN EnterpriseService Portal Network Storage Compute vCPE Cisco Evolved Services Platform VFW vNAT vDPI vWAAS VNF Service Broker Orchestration Engine Catalog of Virtual Functions Service Profiles
- 16. © 2013-2014 Cisco and/or its affiliates. All rights reserved. © 2014 Cisco and/or its affiliates. All rights reserved. Virtualized Mobile Internet – Premium Mobile Broadband TCO Savings Quantum Virtualized Packet Core Cisco Evolved Programmable Network Mobile Service Portal Quantum Services Platform Cisco Evolved Services Platform Quantum vPC Quantum SON Quantum Policy ANDSF Quantum Services Bus Network Storage Compute Service Broker Orchestration Engine Catalog of Virtual Functions Service Profiles
- 17. © 2013-2014 Cisco and/or its affiliates. All rights reserved. © 2014 Cisco and/or its affiliates. All rights reserved. Location Based Venues Cisco Evolved Programmable Network Venue Service Portal Cisco Evolved Services Platform Quantum Services Platform Quantum vPC Quantum SON Quantum Policy vIPS Quantum Services Bus Network Storage Compute Service Broker Orchestration Engine Catalog of Virtual Functions Service Profiles
- 18. © 2013-2014 Cisco and/or its affiliates. All rights reserved. Global Tunnel Balancing Customers Optimize Long Haul Links Cisco Evolved Services Platform2 TCO Savings Service Provider 1 Collects Global Traffic View 2 Requests Load and Maximizes Utilization 3 Predictive Analysis with Global Modeling 4 Auto Rebalance Traffic Tunnel Balancing 1 4 Enterprise Service Portal Service Broker Orchestration Engine Management DeployCollect 3 Operator Portal Policy
- 19. © 2013-2014 Cisco and/or its affiliates. All rights reserved. Bandwidth Calendaring WAN Automation Enables New “Classes” of Services Enterprise Data Center Enterprise Data Center Enterprise Service Portal Service Broker Cisco Evolved Services Platform Orchestration Engine Management Multi-Vendor Agile Infrastructure R1 R2Congested!! DeployCollect 1 2 3 4 1 Auto Collects Traffic & Topology 2 Service Request Made 3 Predictive Analysis with Network Impact and Optimization 4 Optimal Service Deployment Enterprise Portal Revenue Growth (CAGR) Policy Cisco Evolved Programmable Network
- 20. © 2013-2014 Cisco and/or its affiliates. All rights reserved. © 2014 Cisco and/or its affiliates. All rights reserved. Opportunity to Grow Virtual Cloud Services Business Cisco Evolved Programmable Network Enterprise Portal Enterprise Private Cloud Private Application Workloads VM VM VM Service Broker Open Daylight InterCloud Virtual Private Application Workloads Telco Cloud Provider Cisco Evolved Services Platform VM VM VM Orchestration Engine APIC Public Application Workloads + Cisco Global InterCloud
- 21. © 2013-2014 Cisco and/or its affiliates. All rights reserved. © 2014 Cisco and/or its affiliates. All rights reserved. Network Virtualization Model Helping Telefonica Transform Source: Telefonica
- 22. © 2014 Cisco and/or its affiliates. All rights reserved. 22© 2013 Cisco and/or its affiliates. All rights reserved. 22 • #3 Business Ethernet Services Provider • Simplify Network – Expand the Offerings • Consistent Provisioning – Open API • Dynamic Capacity Business Services • Improved Customer Experience • North American Premium Business Services by 2017 • $15B >> 29% CAGR over 5 years On-Demand Business Services EnablingOnDemandBusinessServicesfromtheCloud Evolved Programmable Network
- 23. © 2014 Cisco and/or its affiliates. All rights reserved. 23© 2013 Cisco and/or its affiliates. All rights reserved. 23 Evolved Programmable Network • Virtualized Private Cloud Services in Data Center • Policy Driven Bandwidth On Demand • Intelligent Convergence -- Migration to NCS + CRS + ASR • Rapid Acceleration of Service Delivery • Increased Revenue Growth • Opportunity to Grow Managed IP Business Services • Current Revenue Growth Rate ~ 4% Virtualized Business Services Simplifying Cloud Based Delivery forTelstra Sources: Gartner, IDC, Cisco VNI Data Center
- 24. © 2013-2014 Cisco and/or its affiliates. All rights reserved. It’s all about the business and transforming it successfully ! Imperative to understand where to focus immediate attention for business benefit to you and your customers ! Cisco and its Partner community can uniquely help you in your journey to overcome the business challenges and seize the opportunities. ! The time to act is now but choose your path thoughtfully
- 25. Thank You Cisco Service Provider Content http://www.cisco.com/go/sp http://www.cisco.com/go/epn http://www.cisco.com/go/esp http://www.cisco.com/go/one/sp www.cisco.com/go/cloudevolution