Market equilibrium price is achieved when supply equals demand for a good. This is known as the market-clearing price. Equilibrium can be shown using supply and demand diagrams, where the equilibrium price (P*) and quantity (Q*) intersect the supply and demand curves. At the equilibrium price, the exact quantity supplied will be purchased, clearing the market efficiently without excess supply or shortage. An example equilibrium price for soft drinks is shown to be 30p, where 1000 drinks are supplied and demanded. The equilibrium can change if demand or supply changes, incentivizing sellers to raise or lower prices accordingly to re-establish equilibrium.