Market Place
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BC Software Services Pvt. Ltd. is an ISO 9001:2008 certified company offering a range of solutions including microfinance, education, and real estate portals. The document outlines the concept of online marketplaces, discussing their benefits for business operators, consumers, and vendors, as well as various monetization strategies such as ads, listings, and data sales. It emphasizes how online marketplaces can enhance product visibility and competitiveness for smaller vendors, while providing consumers with aggregated options.
Market Place
- 1. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company Company Profile Our Products Micro Finance Solutions School-College Solutions Student Evaluation System Co-Operative Solutions Stock Maintain Solutions Accounts with P&L and BS QC Software for BPO Sector Petrol Pump Management Medical Dealer/Distributor Pharma Software Multi Level Marketing Lead Management and
- 2. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company Company Profile Real Estate Portal
- 3. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company Company Profile Education Portal
- 4. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company Company Profile Lawyer Portal
- 5. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company Company Profile B2B & B2C Portal
- 6. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company Market Place MARKET PLACE an open space where a market is or was formerly held.
- 7. Market Place
- 8. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE MARKET PLACE DEFINATION An online marketplace (or online e-commerce marketplace) is a type of e-commerce site where product or service information is provided by multiple third parties, whereas transactions are processed by the marketplace operator. Online marketplaces are the primary type of multichannel ecommerce.
- 9. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE MARKET PLACE DEFINATION In an online marketplace, consumer transactions are processed by the marketplace operator and then delivered and fulfilled by the participating retailers or wholesalers. Other capabilities might include auctioning (forward or reverse), catalogs, ordering, wanted advertisement, trading exchange functionality and capabilities. In general, because marketplaces aggregate products from a wide array of providers, selection is usually more wide, availability is higher, and prices are more competitive than in vendor-specific online retail stores.
- 10. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE Ecommerce Marketplaces are a great place for online merchants to expand their product visibility outside of comparison engines and their own websites.
- 11. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE Here is a very simplified version of how ecommerce marketplaces work. Purchase on Ecommerce Marketplace
- 12. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE Here is a very simplified version of how ecommerce marketplaces work. Ecommerce Marketplace Seller Sends Product
- 13. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE Marketplaces charge a percent of spend or take advertisement from customer For example, an online merchant who makes $100 in revenue might be charged 10% by an ecommerce marketplace, and so might pay a $10 fee. Or collect Advertisement from user.
- 14. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE
- 15. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE It is the world’s leading classifieds platform focused on emerging markets, both mobile and online.
- 16. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE BENEFIT MARKET PLACE ECOMMERCE Business operator: A marketplace allows the business operator to take a commission on items that vendors sell. This can either be in place of or in addition to the marketplaces's own products, exponentially increasing profit opportunities. Consumer: Marketplace customers benefit from seeing aggregated options on a single website and are empowered to find the most reasonably priced or highest quality product. Vendor: Smaller stores without the budget or marketing capability to establish their own eCommerce website and software can also benefit from joining a marketplace. By aligning themselves with a larger, known business, these stores can gain visibility and, in some cases, utilize the marketplace’s fulfillment options.
- 17. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE How do online classified website make money? There are so many way to generate money through classified website. Some of that is … • AdSense • Display • Listings • Auxiliary Services / Affiliates • Data • Premium Rate Numbers • Premium/Pro User Accounts (enhanced usability) • Selling Leads to Businesses
- 18. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE AdSense Worth mentioning about Classifieds is that they can be smoothly presented on empty searches, so as not to display empty searches - instead of just having it has related content.
- 19. Adsense
- 20. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE Display Display has traditionally been an important revenue source for most digital media, but some classifieds offer display in more creative forms. High traffic volumes and users searching on city and category levels make it possible to sell targeted display on geo and interest. For certain brands who have reached a winner takes all position display has proved to have a higher growth on mobile where professional stores/boutiques pay for being part of search lists in banner formats, sometimes with a slight delay for increased exposure.
- 21. Display Ads
- 22. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE Listings There are numerous variants of monetizing listings • By number • By pro/private • Premium listings
- 23. Listing
- 24. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE Auxiliary Services / Affiliates A pretty standard setup is to work with related affiliate link on listing pages which may even enhance the user experience and not come across as bought media. Horizontal classifieds mainly keep to personal finance links (loans, insurance etc.), escrow or shipping. On markets where listings are free or easily accessible (Verticals and the US real estate market in particular) these are more prevalent. http://Trulia.com which pulls the same free real estate listings that other websites have access to are especially known for adding features (some bringing in revenue) which both ads to their user experience and profits.
- 25. Affiliate Share Some Revenue with your network.
- 26. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE Data Few marketplaces openly talk about selling data, but especially for strong verticals meta data of prices and trends is quite valuable for banks, insurance companies and other players.
- 27. Data Selling Data to segmented customer is one of the major business of marketplace.
- 28. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE Premium Rate Numbers Offering private numbers, unique to the listing, to sellers is fairly common on many markets, but is mainly offered as a quality service but some give take a small cut, like Blocket.
- 29. Premium Rate Numbers Offering private numbers, unique to the listing, to sellers is fairly common on many markets
- 30. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE Premium / Pro User Accounts (Enhanced usability) Pro accounts can both offer extra features for the buyer and sellers, but paid by the user. Common features are seeing listings earlier meaning slight delay for freemium users, sending texts/SMS to sellers and different ways of ensuring leads are answered.
- 31. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE Selling Leads to Businesses This business model somewhat diverges from the general idea about classifieds, so this is a stretch, but still deserves a mention.So many Advertisement portal of leads delivered or fixed matching fee. The reason these models deserve a mention in connection to classifieds is that a number of real estate and vehicle verticals sell leads to businesses on the side of their listing service (e.g. general leads to search leads to agents on for example . Usually it’s a car service garage or a real estate agent who pays in some form to get leads.
- 32. Selling Leads to Businesses This business model somewhat diverges from the general idea about classifieds, so this is a stretch, but still deserves a mention.So
- 33. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE Benefit of using Advertisement Site • Design and post ads with images. • Manage your products from your account. • Set your products’ costs and find a product/service at your desired price. • Broadcast your ads on social networks. • Access it from your cell phone with its mobile friendly interface. • Find products/services at your nearest location. • Deal with buyer/sellers and meet them personally.
- 34. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE Why customer will give Advertisement? • Less Expensive • Advertising • Satisfaction • Increase Customers • Accessibility • Access to Info • Fresh • Links • Better Relationship • Increase Sales • Opportunity • Long Term Clients
- 35. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE Ways of Paying for Advertising There are three main methods of pricing advertising: CPM (cost per thousand views). This is the traditional way television, radio, magazine, and newspaper advertising is sold. A few higher value sites can sell ads this way on the Internet, but it’s not easy. CPC (cost per click) or PPC (pay per click). In this pay-for-performance model, the advertiser pays only if a potential customer cares enough about the ad to click on it. By far the largest amount of Internet advertising is sold via this model. CPA (cost per action) is either pay-per-lead or pay-per-sale. Affiliate marketing (which we’ll explore in another article in this series) runs on this model.
- 36. CPM, CPC, CPA
- 37. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE Type and Size of Advertising Type and Size of Advertising. Is most of the advertizing in your industry Google text ads or display ads (that is, graphic ads)? If display ads are popular, what size appears most often? As of February 28, 2011, the Internet Advertising Bureau (IAB) lists seven standard ad units (dimensions in pixels are in parentheses): • Medium Rectangle (300 x 250) • Rectangle (180 x 150) • Leaderboard (728 x 90) • Skyscraper (160 x 600) • Half Page Ad (300 x 600) • Button 2 (120 x 60) • Microbar (88 x 31)
- 38. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE Profit percentage Billion Dollar is waiting for you. It is totally depend on you how much you will getter.
- 39. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE Sample site design
- 40. BC Software Services Pvt. Ltd. An ISO 9001 : 2008 Certified Company MARKET PLACE Sample site design
- 41. Visit www.thebinarycomputer.com Feel Free to Ask Questions [email protected] [email protected] +91-9339521714 or +91-9007704529