Market research - Results analysis
- 1. Survey Monkey Music Video Analysis MARKET RESEARCH
- 2. QUESTION 1 The first question is generic and about gender. The results show an even split between boys and girls answering my survey. Therefore the results for the rest of my questions will be even and show a positive correlation based on a gender point of view. My target audience for my music video is mostly aimed at woman, however my protagonist is female and I can use this with the ideals of female objectification to maintain a wider audience with males.
- 3. QUESTION 2 The second question shows that all member of the questionnaire where between the ages of 17-25. This Will means the following answers to my questions will be based on a younger generations opinion, however this age gap is the most similar to my target audience anyway, therefore this could have a positive outcome with my market research.
- 4. Question 3 These results show that audiences retrieve their music through iTunes, Sound-cloud and downloads. Therefore the outcome shows that even though nobody watches YouTube, which could infer that most of my participants do not see music videos that often. Even though YouTube has the videos free to watch when listening to any song. Based on this question I would assume the participants do not watch music videos and therefore have a negative effect in the purpose of the rest of my questionnaire.
- 5. QUESTION 4 This will relate to the type of videos they enjoy or are distributed based on the typical video style their favourite genres tend to make. Showing that most members of the audience prefer rock or indie music, I expect that the majority may prefer a performance video or conceptual and these types of videos are most common in the genre.
- 6. QUESTION 5 All members of the questionnaire have answered that they do watch music videos. This will help my market research as it shows the video has importance as a tool to interest an audience. Also this means the audience will be able to give an opinionated answer to further questions relative to music videos.
- 7. QUESTION 6 This question proves useful for the making of my music video as it shows that even though the divide between those who like performance videos and those her like conceptual videos is equal, people do enjoy watching conceptual videos like my videos is planned to out for. This encourages the ideas generation we created and sets us up to be making a interesting and entertaining music video which in effect would contribute to sales of the song we use.
- 8. QUESTION 7 Out of all the participants the most popular theme for a music video is performance featuring the artists. Only 1 of the participants liked the Romance theme. This indicates the conceptual video with an enigma narrative may not be as popular with those who answered the survey even though other questions showed that a conceptual theme would work successfully within popularity.
- 9. QUESTION 8 Majority of the participants say that the use of having a music video to go with your single does in fact help the sales of the release. This is useful to my work as I can then create a good music video in relation to the songs and based of other questions I have asked identifying preferences I can be confident in the popularity and success.
- 10. Question 9 Peoples responses to the success of a music video show mostly that it helps the audience relate and connect to the artists music or the artist themselves. Based on replies to the question audiences show logic in the ideals that a video can give you access to music if you use portals such as YouTube.
- 11. Question 10 These results show that most people see videos when using their home pc’s or laptops. This infers that audience may search the videos for the music. This indicated that music videos are popular and key to the success of a single or album release. Therefore these results highlight a success in the production of our video.