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CRM Data Utilization
© Copyright 2015 CRMIT. All rights reserved.
www.crmit.com
Where’s your lead chocked?
Duplicate / incorrect data
Missing data/ contact changes
Under Utilized customer data
Limited marketing automations
Improper CRM adoption
WHAT YOU DON’T
KNOW
CAN HURT YOU
Your CRM data
is out - dated
CRM Data Utilization
© Copyright 2015 CRMIT. All rights reserved.
www.crmit.com
Where’s your lead chocked?
WHAT YOU DON’T
KNOW
CAN HURT YOU
Missing Data Cross Match Duplicate Data
CRM Data Utilization
© Copyright 2015 CRMIT. All rights reserved.
www.crmit.com
What can help !
Marketing
Services
Creative
Services &
Strategies
Deliverability
Services
Technology
Services
Reporting &
Analytics
Assessments
Deliverability Services
Data
Utilization
Data
Enrichment
Campaign
Management Source : Oracle Marketing Cloud
CRM Data Utilization
© Copyright 2015 CRMIT. All rights reserved.
www.crmit.com
Deliverability Services
The Problem – Your CRM data is out - dated
Duplicate / incorrect data
Missing data/ contact changes
Limited marketing automations
Improper CRM adoption
Data Utilization Pro Data Enrichment Pro Campaign Management Pro
Free Trial
Data Sampling
Assess your CRM data quality
& utilization potential
Data De-duplication
De-duplicate and cross match
your customer data
Data Scrub & Cleanse
Cleanse and data-fill &
normalize your customer
records
Free Trial
Free Trial
Free Trial
Data Profiling
Enrich records with buyer, user
and influencer intelligence
Data Segmentation
Apply geographic and
demographic intelligence
Free Trial
Free Trial
eCampaign Pro
Maximize your campaign deliverability with
best-in-class platform services (owned /
leased platforms)
Lead Scoring & Forwarding
Maximize lead responses with call-to-
actions, lead qualification and forwarding
practices
Free Trial
Social Assurance Program
Unify Social listening & engagement
Free Trial
Soon
CRM Data Utilization
© Copyright 2015 CRMIT. All rights reserved.
www.crmit.com
Technology Services
Enabling Modern Marketing
Fixed Scope Offerings
Migrations Customization
Native Integrations Custom Integration
CRM Data Utilization
© Copyright 2015 CRMIT. All rights reserved.
www.crmit.com
Visualization
Analysis To Insights
• Dashboards
• Interactive Reports
• Geo visualizations
• Mobile Visualizations
CRM Data Utilization
© Copyright 2015 CRMIT. All rights reserved.
www.crmit.com
On Multiple platforms
CRM Data Utilization
© Copyright 2015 CRMIT. All rights reserved.
www.crmit.com
That’s just ½ the problem solved
Marketing
Services
Creative
Services &
Strategies
Deliverability
Services
Technology
Services
Reporting &
Analytics
Assessments
MARKETING AUTOMATION
The rest is in
Everything you need to wrap your head
around the marketing automation
conversation
CRM Data Utilization
© Copyright 2015 CRMIT. All rights reserved.
www.crmit.com
Thank you
generate, nurture, and convert
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Marketing Data Utilization

  • 1. CRM Data Utilization © Copyright 2015 CRMIT. All rights reserved. www.crmit.com Where’s your lead chocked? Duplicate / incorrect data Missing data/ contact changes Under Utilized customer data Limited marketing automations Improper CRM adoption WHAT YOU DON’T KNOW CAN HURT YOU Your CRM data is out - dated
  • 2. CRM Data Utilization © Copyright 2015 CRMIT. All rights reserved. www.crmit.com Where’s your lead chocked? WHAT YOU DON’T KNOW CAN HURT YOU Missing Data Cross Match Duplicate Data
  • 3. CRM Data Utilization © Copyright 2015 CRMIT. All rights reserved. www.crmit.com What can help ! Marketing Services Creative Services & Strategies Deliverability Services Technology Services Reporting & Analytics Assessments Deliverability Services Data Utilization Data Enrichment Campaign Management Source : Oracle Marketing Cloud
  • 4. CRM Data Utilization © Copyright 2015 CRMIT. All rights reserved. www.crmit.com Deliverability Services The Problem – Your CRM data is out - dated Duplicate / incorrect data Missing data/ contact changes Limited marketing automations Improper CRM adoption Data Utilization Pro Data Enrichment Pro Campaign Management Pro Free Trial Data Sampling Assess your CRM data quality & utilization potential Data De-duplication De-duplicate and cross match your customer data Data Scrub & Cleanse Cleanse and data-fill & normalize your customer records Free Trial Free Trial Free Trial Data Profiling Enrich records with buyer, user and influencer intelligence Data Segmentation Apply geographic and demographic intelligence Free Trial Free Trial eCampaign Pro Maximize your campaign deliverability with best-in-class platform services (owned / leased platforms) Lead Scoring & Forwarding Maximize lead responses with call-to- actions, lead qualification and forwarding practices Free Trial Social Assurance Program Unify Social listening & engagement Free Trial Soon
  • 5. CRM Data Utilization © Copyright 2015 CRMIT. All rights reserved. www.crmit.com Technology Services Enabling Modern Marketing Fixed Scope Offerings Migrations Customization Native Integrations Custom Integration
  • 6. CRM Data Utilization © Copyright 2015 CRMIT. All rights reserved. www.crmit.com Visualization Analysis To Insights • Dashboards • Interactive Reports • Geo visualizations • Mobile Visualizations
  • 7. CRM Data Utilization © Copyright 2015 CRMIT. All rights reserved. www.crmit.com On Multiple platforms
  • 8. CRM Data Utilization © Copyright 2015 CRMIT. All rights reserved. www.crmit.com That’s just ½ the problem solved Marketing Services Creative Services & Strategies Deliverability Services Technology Services Reporting & Analytics Assessments MARKETING AUTOMATION The rest is in Everything you need to wrap your head around the marketing automation conversation
  • 9. CRM Data Utilization © Copyright 2015 CRMIT. All rights reserved. www.crmit.com Thank you generate, nurture, and convert

Editor's Notes