Marketing plan for Nakshi Crafts
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This marketing plan proposes selling Nakshi kantha embroidered backpacks and laptop sleeves to uphold Bengali culture and traditions. The plan targets rural women, fashion-conscious youth, and those interested in Bengali traditions. Objectives are to sell 2,700 backpacks and 900 sleeves in the first year. The plan outlines marketing strategies, budgets, sales projections, and a SWOT analysis. It aims to establish the brand while maintaining relationships with customers and overcoming weaknesses like high costs and lack of brand recognition through opportunities like subsidies and cultural preservation.
Marketing plan for Nakshi Crafts
- 1. NakshiCrafts 21" Nakshi kantha backpack Marketing Plan for
- 2. Made by: Shagufta Rahman Asha (07) Farzana Chowdhury Eati (15) Md. Taiyeb Ahmed Bhuiya (16) Sharmin Jahan Moni (17) Ruhama Tabassum (20) Tanzib Wasif (21) Presented by: Ruhama Tabassum (20) Shagufta Rahman (07) Sharmin Jahan Moni (17) Tanzib Wasif (21)
- 3. Reasons behind choosing this product To uphold Bengali culture To represent the tradition To save the culture from extinction
- 4. Product Introduction Made of Polyurethane coated Nylon, Kodra Nylon, or other Nylon fabrics Front side made of Nakshi kantha embroidered quilt in natural or synthetic fabric Waterproofing after manufacturing Long-lasting
- 5. Rural women Fashion loving young generation Bengali tradition Who will be benefitted?
- 7. Objectives and issues First-year Objectives Selling 2700 units of backpack. Selling 900 units of Laptop sleeves. Issue Creating a well established brand name. Maintaining good relationship with customers.
- 8. Marketing Strategy Market segmentation Market targeting Positioning Product Strategy Pricing Strategy Distribution Strategy Marketing Communications Strategy Marketing Research Marketing responsibilities: Taiyeb Ahmed ( managing all marketing activities) Shagufta Rahman (Advertising and Promotion) Tanzib Wasif (Advertising Anlyst) Sharmin Jahan (Promotion Analyst) Farzana Chowdhury (Sales) Ruhama Tabassum (Sales)
- 10. Action Programs 1st quarter 2nd quarter 3rd quarter 4th quarter
- 11. Budgets and profit projection First year sales volume for 21” back pack First year sales revenue for 21” back pack Unit variable cost First year loss Fixed cost Break even point
- 12. Strengths, Weaknesses, Opportunities, and Threat Analysis Strengths Innovative product. Good distribution channel. Stylish and durable. Waterproof. Weaknesses High production cost. Unavailability of raw materials. No brand recognition. Not suitable for all situation.
- 13. Strengths, Weaknesses, Opportunities, and Threat Analysis Opportunities Chance to get subsidies. Job opportunities for rural women. Uphold Bengali culture. Increasing market demand. Threats Copying idea by competitors. Uncertainty of new product. Price war. Change of consumers taste.
- 14. Thank you