MARKETING RESEARCH_precious ogbonna
- 1. PRESENTATION BY : OGBONNA PRECIOUS
- 2. Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. Marketing refers to the management process through which goods and services move from concept to the customer. Social Media Marketing refers to the process of gaining website traffic or attention through social media sites.
- 4. The meaning of Marketing The elements of Marketing Describe the key steps of Marketing of E-products
- 5. Marketing is the management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: Product Price Place Promotion
- 6. Product stands for both goods and services offered to the customer’s to satisfy their needs Price stands for the amount of money that will determine the exchange rate of product or services between the organisation and the customer Place stands for the selection of a distribution channel to reach the customers Promotion stands for the development and implementation of a promotional strategy to stimulate the demand for the product
- 7. Marketing differs from Selling because : Selling concerns its self with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about and it does not view the entire business integrated effort to discover, create, arouse and satisfy customer needs. In other words, Marketing has less to do with getting customer to pay for your product rather it develops the product in terms of fulfilling the customer’s needs
- 9. Narrow market focus : This simply refers to describing the ideal customer in the most detailed terms possible Position the business : Figure out the functionality of the product and what the target market wants as it could spring up ideas on how to better package the product also as to differentiate the product Create marketing channels : Upgrade the marketing channels and make certain that every information disseminated to the target market are core messages Educate before selling : Ensure that every information disseminated is geared towards creating prospects not customers. The target market needs to learn the value of the product in a way that makes them want to pay for the product
- 10. Create referral programs : Instil a referral mind-set to the business culture. This is achieved by simply creating a referral marketing engine that systematically makes every customer a marketing and referral contact Earn media attention : Create a list of media channels who cover the business and build relationship with each by becoming a reliable source of information
- 11. SOCIAL MEDIA
- 12. What is social media Types of social media and their corresponding target market Features used in attracting the target market Ratings of target market and size of followership
- 13. Social media refers to the means of interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks Furthermore, social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content Social media introduces substantial and pervasive changes to communication between organizations, communities, and individuals Social media differentiates from traditional/industrial media in many aspects such as quality, frequency, usability, immediacy, and permanence
- 14. Social media as "a group of Internet-based applications that build on the ideological and technological foundations that allow the creation and exchange of user-generated content. The fall into six(6) general category: Social Networks • The most popular are Facebook and LinkedIn Bookmarking Site • The most popular are Delicious and Stumbleupon Social News • The most popular are Reddit and Digg Media Sharing • The most popular are YouTube and Flickr Blog Forums • Their are many popular blogs and forums
- 15. Social Network : like Facebook and LinkedIn which are the most popular, this market focuses on the younger generation and social media marketers that are seeking for channels to communicate with friends, family and business associates Bookmarking Site : like Delicious and Stumbleupon which are the most popular, this market focuses on social media marketers that are seeking for votes for their respective sites in order to show up on the radar screen. The voting is the core social aspect as the articles that get the most votes are displayed the most prominently Social News : like Reddit and Digg which are the most popular and is similar to the Bookmarking site, this market focuses on website owners who post latest news and articles and expects their viewers to votes on them in order to show up on the radar screen
- 16. Media Sharing : like YouTube and Flickr which are the most popular, this market focuses on business owners who wants to build awareness of their products through sharing photos or videos and drive people from the media site to your business website Blog Forums : Their are many popular blogs and forums, this market focuses on writers who want to write articles like ; a vacation trip, a family reunion, their thoughts and so on. It also focuses on business owners that employs blogs to make their products popular and unique to reach customers who are privy to social media
- 17. ACCESSIBILTY : Create a platform that can be easily accessed with internet and easy to use INTERACTIVE ENVIRONMENT : Create a platform that provides the opportunity for an interactive community on the web. INFORMATIVE ENVIRONMENT : Create a platform that has a vast amount of information on products or services prospective clients can be interested in ENGAGEMENT : Create platform that engages the target market to participate by expressing, sharing an opinion or an idea rather than being just a viewer
- 18. PROMOTIONAL PAGES : Create opportunity for target market to create promotional pages so as to enable business owners to promote their products and interact with customers INCOME EARNINGS : Create a medium whereby the target markets earns money through participating in a partnership program. Example is the YouTube Partner Program
- 19. The Ratings is terms of monthly number of users; Social networks has a rating of 70% Bookmarking sites has a rating of 50% Social news has a rating of 80% Media sharing has a rating of 68% Blog forums has a rating of 80%
- 20. Functionality of Social Media in Marketing Marketing in Social media
- 21. Describe the role of Social media in Marketing Describe the Subscribers and how to Subscribe Describe activities done through this channel Explain how Salary Payments can leverage on Social media for effecting Marketing towards achieving increase in Sales
- 22. Social media marketing involves the use of social networks to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers Social media in marketing technique is crucial, as it provides the businesses with a “target audience”. With social networks, information relevant to the user’s likes is available to businesses; who then advertise accordingly. Another technique for Social media in Marketing is electronic word of mouth (eWOM). Electronic recommendations and appraisals are a convenient manner to have a product promoted via “consumer-to- consumer interactions
- 23. In terms of subscription, anyone can subscribe to any social media he/she chooses. The reason for subscribing will determine the choice of social media to subscribe to Subscription can be done by via visiting the preferred site and inputting the required details after which you confirm the details The activities done through social media are : Communication with friends, family or business associates
- 24. Advertising business products and services in order to create awareness and drive the rate of demand for the product Interaction with customers in an online community in order to build relationship and get updates/ideas on how to meet their needs Promotion of products can be achieved through social media in terms of the ability to reach out to a large number of prospective clients
- 25. Many businesses fail at social media because they think it means Facebook or Twitter. Social media is actually much more than that. Rather than putting labels on social media, we should think of it as a concept to engage with the customers in a broader way and increase the consumers searching for the brand Through social media, Salary payments can interact with customers in a public online forum and get updates on the product in terms of customer satisfaction Through social media, salary payments can communicate referral programs to its community efficiently Through social media, salary payments can create more awareness on the product in order to increase the demand and get more sales
- 26. Thank you