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The document outlines a comprehensive marketing strategy for businesses, focusing on capturing marketing insights and building strong customer relationships. It includes frameworks such as PESTEL analysis, SWOT analysis, and market segmentation, as well as strategies for creating customer value and loyalty. Additionally, it highlights the importance of understanding market opportunities and consumer behavior to drive long-term growth and brand equity.

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Your Company Name Marketing Strategic Management
Capture Marketing Insights This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Connect With Customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Build Strong Brands This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ShapeThe Market Offerings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. DeliverValue This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Communicate TheValue This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Create Successful Long-term Growth This slide is 100% editable. Adapt it to your needs and capture your audience's attention. KPIā€™s And Dashboard This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Content This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2
Capture Marketing Insights3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Gathering Information & Scanning The Environment Conducting Marketing Research & Forecasting Demand
PESTEL Analysis Politics ā–Ŗ Government Policy ā–Ŗ Add Text Here ā–Ŗ Add Text Here Economics ā–Ŗ Growth Rates And Tax Policies ā–Ŗ Add Text Here ā–Ŗ Add Text Here Society ā–Ŗ Population Growth And Demographics ā–Ŗ Add Text Here ā–Ŗ Add Text Here Technology ā–Ŗ Emerging Technologies ā–Ŗ Add Text Here ā–Ŗ Add Text Here Environment ā–Ŗ Recycling And Waste Management Policies ā–Ŗ Add Text Here ā–Ŗ Add Text Here Legislation ā–Ŗ Laws Regarding Consumer Protection ā–Ŗ Add Text Here ā–Ŗ Add Text Here P E S T E L 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
SWOT Analysis ā–Ŗ What Are Our Competitors Doing That We Are Not? ā–Ŗ Are There Any Government Regulations That Could Hamper Our Business? ā–Ŗ Add Your Text Here. ā–Ŗ What Is The USP Of Business? ā–Ŗ How Are You Better Than Competitor? ā–Ŗ Add Text Here ā–Ŗ What Sort Of Skills Require To Work On? ā–Ŗ What Are The Require Resources? ā–Ŗ Add Text Here ā–Ŗ Are There Any Untouched Potential Market Areas? ā–Ŗ Add Text Here Strengths Opportunities Threats Weaknesses SWOT 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Global Market Potential Graphical Format Market Size In Billion Growth Size In% USA $200 10% Brazil $250 8% Africa $305 5.2% Australia $500 15% Russia $420 20% USA Brazil Russia Australia Africa 6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Global Market PotentialTabular Format Region Market Analysis 2014 2015 2016 2017 2018 CAGR (2014 - 2018) Europe Market Value (US $ Mn) - - - - - - Market Volume (* 000 Units) - - - - - - Asia Pacific Market Value (US $ Mn) - - - - - - Market Volume (* 000 Units) - - - - - - NorthAmerica Market Value (US $ Mn) - - - - - - Market Volume (* 000 Units) - - - - - - Middle East & Africa Market Value (US $ Mn) - - - - - - Market Volume (* 000 Units) - - - - - - Latin America Market Value (US $ Mn) - - - - - - Market Volume (* 000 Units) - - - - - - Total Market Value (US $ Mn) - - - - - - Market Volume (* 000 Units) - - - - - - 7 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Market Survey Insights AddYour Key Summary Here Survey Result 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. AddYour KeyTakeaways FromThis Slide ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here 8
Market Opportunity Analysis ā–Ŗ To Evaluate Opportunities ā–Ŗ To Determine Attractiveness & Probability Of Success Market Opportunity Analysis Can Benefit Convince Target Markets? Possess Resources To Deliver Benefits? Are Benefits Better Than Competitors? Can Target Markets Be Reached With Cost Effective Media & Trade Channels? Is It Profitable? 9 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
ConnectWith Customers Creating CustomerValue And Loyalty Identifying Market Segments & Targets Analyzing Business Markets Analyzing Consumer Market 10 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Creating CustomerValue CaptureValue FromCustomersAnd Build Customer Relationship CaptureValue FromCustomers In Return ā–Ŗ Research The Marketplace, Customer Needs And Wants ā–Ŗ Manage Marketing Information And Customer Data ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Select Customers To Serve: Segmentation And Targeting ā–Ŗ Design A Value Proposition: Differentiation And Positioning ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Product (Or Service) Design And Building Strong Brands ā–Ŗ Pricing And Making Attractive ā–Ŗ Place (Distribution): Making Available ā–Ŗ Promotion: Communicate Customer Value ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ CRM: Building Strong Relations With Target Customers ā–Ŗ PRM: Building Strong Relations With Marketing Partners ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Create Customers Satisfaction And Delight ā–Ŗ Capture Customers Lifetime Value ā–Ŗ Increase Market Share And Share Of Customers ā–Ŗ Text Here ā–Ŗ Text Here Understand The Marketplace, Customer Needs And Wants 01 Design A Customer Driven Marketing Strategy 02 Construct An Integrated Marketing Programme 03 Build Profitable Relationships And Create Delight 04 Capture Value From Customers To Create Profit And Customer Equity 05 11 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Creating Customer Loyalty Loyalty Programs Bonus Points Rebate Program Recognition Program Titles Description Earn Points And Redeem For Rewards Receive Cashback Relative To Their Transaction Spend Rewards For Privilege Member Only Advantages Flexible And Offers Control Easy To Manage Most Profitable (For Elite Members Only) Disadvantages Text Here Text Here Text Here Typical Offers Text Here Text Here Text Here Sample Programs Text Here Text Here Text Here Text Here Text Here Text Here Text Here 12 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
ā–Ŗ Incentives ā–Ŗ Seasonal Promotions ā–Ŗ Online Catalog With Known Prices ā–Ŗ Benefits-integrated Guided Search ā–Ŗ Care Management Notifications/Alerts Initial Consideration 01 ā–Ŗ Out - Of ā€“ Pocket Cost Share ā–Ŗ Financing ā–Ŗ Care Setting Preference ā–Ŗ Location ā–Ŗ View Ratings / Reviews ā–Ŗ Quality / Outcomes Scores Active Evaluation 02 ā–Ŗ Online EOB (PDF) ā–Ŗ Enter Ratings / Reviews ā–Ŗ Net Promoter Score / Surveys Post - Purchase 04 ā–Ŗ Shopping Cart With Check ā€“ Out ā–Ŗ Oder Management / Concierge Service ā–Ŗ Order Modifications ā–Ŗ Merchant Processing (Consumer Payment) ā–Ŗ EFT (Health Plan Payment) Closure 03 Customer Purchase Stages This slide is 100% editable. Adapt it to your needs and capture your audience's attention. It explains the buying behavior, define the prime factors to increase the market acceptance 13
Moderating Effect On Consumer Decision Making Text Here Millennials Gen X 33-49 Baby Boomers 50-68 Matures 69+ 14-18 19-25 26-32 Recommendations From A Friend / Family 66% 77% 65% 95% 76% 73% SMS /Text Message Ad 57% 5% 35% 25% 57% 55% VideoGame Advertising 86% 53% 60% 60% 66% 16% Online Review By SomeoneYou Do Not Know 36% 44% 80% 55% 38% 30% An Endorsement FromAn Online Personality 58% 23% 23% 23% 58% 85% TelevisionAds 47% 8% 18% 18% 22% 22% An Endorsement From An Celebrity 17% 21% 62% 21% 17% 14% Recommendation From WithinYour Social MediaCircle 32% 9% 48% 29% 12% 20% Ads DeliveredThrough Social Media Platforms 58% 78% 28% 78% 8% 30% 1 2 3 4 5 6 7 8 9 10 Low Impact High Impact 70% 60% 50% 48% 40% 35% 30% 20% 25% 14 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
MediumThat Influence Purchase Decision Stage 01 Initial Consideration Set Stage 02 Active Evaluation Stage 03 Moment Of Purchase In Mature Markets In Developing Markets 15 52 75 0 10 20 30 40 50 60 70 80 90 100 Advertising Previous Usage Word of Mouth 20 28 32 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth 8 46 30 0 10 20 30 40 50 60 70 80 90 100 Word of Mouth Shopping Internet Information 18 32 85 0 10 20 30 40 50 60 70 80 90 100 Word of Mouth Shopping Internet Information 25 35 40 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth 20 50 70 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth 15 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
Analysing Business Situation Market Size Target User MarketTrend Funds Available Service Available Major Competitors 16 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Consumer Market Segmentation Geographic ā–Ŗ Region - Text Here ā–Ŗ Country - Text Here ā–Ŗ Population - Text Here ā–Ŗ Climate - Text Here Demographic ā–Ŗ Age - Text Here ā–Ŗ Gender - Text Here ā–Ŗ Ethnicity - Text Here ā–Ŗ Nationality - Text Here ā–Ŗ Occupation - Text Here ā–Ŗ Income - Text Here ā–Ŗ Family Size - Text Here Behavioral ā–Ŗ Lifestyle ā€“ Text Here ā–Ŗ Personality - Text Here ā–Ŗ Values - Text Here ā–Ŗ Interest - Text Here Psychographic ā–Ŗ Brand Loyalty - Text Here ā–Ŗ Benefits Sought - Text Here ā–Ŗ User Status - Text Here ā–Ŗ Usage Rates - Text Here ā–Ŗ Occasion - Text Here ā–Ŗ Readiness to Buy - Text Here Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements 17
Business Market Segmentation ā–Ŗ Industry ā€“ Text Here ā–Ŗ Company Size ā€“ Text Here ā–Ŗ Location ā€“ Text Here ā–Ŗ Buyer Seller Similarity ā€“ Text Here ā–Ŗ Attitude towards Risk ā€“ Text Here ā–Ŗ Loyalty ā€“ Text Here ā–Ŗ Urgency ā€“ Text Here ā–Ŗ Specific Application ā€“ Text Here ā–Ŗ Size of Order ā€“ Text Here ā–Ŗ Purchasing Function ā€“ Text Here ā–Ŗ Power Structure ā€“ Text Here ā–Ŗ Nature of Existing Capabilities ā€“ Text Here ā–Ŗ Technology ā€“ Text Here ā–Ŗ User/ Non-user Status ā€“ Text Here ā–Ŗ Customer Capabilities ā€“ Text Here Personal Characteristics Situational Factors Purchasing Approaches Operating Variable Demographics Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements 18 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
International Market Segmentation Geographic ā–Ŗ Region - Text Here ā–Ŗ Country - Text Here ā–Ŗ Population - Text Here ā–Ŗ Climate - Text Here ā–Ŗ Language ā€“ Text Here Economic ā–Ŗ Occupation - Text Here ā–Ŗ Income - Text Here ā–Ŗ Nationality - Text Here Political-Legal ā–Ŗ Country ā€“ Text Here ā–Ŗ Interest - Text Here Cultural ā–Ŗ Lifestyle - Text Here ā–Ŗ Beliefs - Text Here ā–Ŗ Social Groups - Text Here ā–Ŗ Ethnicity - Text Here ā–Ŗ Values - Text Here Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements 19 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Build Strong Brands20 Creating Brand Equity Crafting Brand Positioning Develop Strategic Positioning Dealing With Competition BRAND This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Create Brand Equity ā–Ŗ Reduce Marketing Costs ā–Ŗ Trade Leverage ā–Ŗ Familiarity ā€“ Linking ā–Ŗ Signal Of Substance / Commitment ā–Ŗ Reason To Buy ā–Ŗ Price ā–Ŗ Channel Member Interest ā–Ŗ Differentiating / Positioning ā–Ŗ Reason To Buy ā–Ŗ Create Positive Attitude / Feelings ā–Ŗ Competitive Advantage Provides Value To Customers By Enhancing Customerā€™s: ā–Ŗ Confidence In The Purchase Decision ā–Ŗ Use Satisfaction Provides Value To Firm By Enhancing: ā–Ŗ Brand Loyalty ā–Ŗ Prices/ Margins ā–Ŗ Brand Extensions ā–Ŗ Competitive Advantage Brand Equity Brand Loyalty Brand Awareness Perceived Quality Brand Associations Other Proprietary Assets Indicators / Effects Future Performance Category The purpose of the slide is to provide a framework of value 21 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Crafting Brand Positioning HowThe Brand Makes Me Look ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here HowThe Brand Makes Me Feel ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here WhatThe Product Does For Me ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here How I Would Describe The Product ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here Brand Personality Text Here Facts Symbols You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience 22 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Brand Positioning Framework Donā€™t EvenThink AboutThis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ideal Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What Customers Want WhatYou HaveTo Offer What Competition HasTo Give Risky 23
Develop Strategic PositioningSuperior Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Moderate Prices This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. StrategicTarget Differentiation Write Your Strategy Based On Product Differentiation Comprehensive Cost Leadership Write Your Strategy Based Cost Leadership Focus On Priorities Mention Your Key Focus Areas 24
Competitive Analysis 1/1 Company & Product Target Customers Key Benefits Price Value Proposition Quality Conscious Consumers Of Chicken Tenderness 10% Premium Safety-conscious Upscale Families Durability & Safety 20% Premium Convenience-minded Pizza Lovers Delivery Speed & Good Quality 15% Premium Good Pizza Delivered Promptly At Your Doorstep With Moderate Prices Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements 25 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Market Competitiveness - Rating Ratings Key Success Factors Own Competitor 1 Competitor 2 Competitor 3 Financial Position Advertising Market Share Brand Image Customer Loyalty Product Range Distribution Price Competition Geographical Expansion 26 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
Market Competitiveness - Score Own Competitor 1 Competitor 2 Competitor 3 Key Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Financial Position 0.8 3 0.32 4 0.28 3 0.24 Advertising 0.12 4 0.63 5 0.32 2 0.36 Market Share 0.12 5 0.96 3 0.45 1 0.48 Brand Image 0.10 3 0.45 1 0.15 3 .012 Customer Loyalty 0.12 5 1.23 4 0.63 3 0.36 Product Range 0.08 4 4.36 3 1.30 2 0.20 Distribution 0.10 4 0.00 3 2.30 4 0.28 Price Competition 0.08 4 5.01 2 0.40 5 2.80 Geographical Expansion 0.10 4 1.06 2 0.9 1 1.56 Total Score 1 6.45 10 4.05 27 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
ShapeThe Market Offerings28 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Setting Product Strategy Designing & Managing Services Developing Pricing Strategies & Program
Setting Product Strategy 1/4 What AreYouTryingTo Market? Business Model ā–Ŗ Mention Your Key Strategies/ Comments Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here Key Attributes OfYour Product/Solution ā–Ŗ Mention Your Key Strategies/ Comments Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here Price Positioning ā–Ŗ Mention Your Key Strategies/ Comments Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here Market Positioning ā–Ŗ Mention Your Key Strategies/ Comments Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here 29 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Setting Product Strategy 3/4 Why ShouldThey Adopt It? Value Proposition & Key Message for Customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Setting Product Strategy 4/4 How & Where Should It Be Done? External Activities Tools For Customers Tools For Internal Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 31
Designing & Managing Services 1/2 Survival Maximum Current Profit Maximum Market Share Product-Quality Leadership Maximum Market Skimming Rational Behind ChoosingThe Objective Add Comment Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here 32 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Designing & Managing Services 2/2 Market Skimming Psychological Pricing Loss Leader Value Pricing Competitor Pricing Contribution Pricing Predatory Pricing Costā€“Plus Pricing Penetration Pricing 33 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Developing Pricing Strategies And Programs 1/4 EnterThe ā€œName of Strategy Hereā€ ā–Ŗ Write Your Comments Here Stating The Reason Behind Selecting This Particular Strategy ā–Ŗ This Slide Is 100% Editable. Adapt It To Your Needs And Capture Your Audience's Attention. 01 Strategy For IntroducingThis Price ā–Ŗ Enter Your Key Strategy Here I.E. Which Geography You Are Planning To Introduce The Price First ā–Ŗ This Slide Is 100% Editable. Adapt It To Your Needs And Capture Your Audience's Attention. 02 34
Developing Pricing Strategies And Programs 2/4 Basic $10 Per Month ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here Pro $20 Per Month ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here Advanced $30 Per Month ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here Platinum $50 Per Month ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here Business $40 Per Month ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here 35 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Developing Pricing Strategies And Programs 3/4 Business Plan 20s Per Month 10 GB Bandwidth 50 MB Max File Size 5 GHZ CPU 1024 MB Memory Get Business Plan Private Plan 10s Per Month 1 GB Bandwidth 10 MB Max File Size 3 GHZ CPU 256 MB Memory Get Private Plan Mega Plan 50s Per Month Unlimited Bandwidth No Maximum File Size 5 GHZ CPU 4 GB Memory Get Mega Plan 36 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Developing Pricing Strategies And Programs 4/4 Subscribe Basic Placeholder Description Placeholder Text Text Here $9.90 Subscribe Premium Placeholder Description Placeholder Text Text Here $9.90 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 37
DeliverValue38 Managing Retailing, Wholesaling, & Logistics ManageChannel Partner This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Face-to-face & WebexTraining Prepare Advanced, Hands On Training Program & Deliver It Live Via Webex Training & It Includes The Following: ā–Ŗ Point A ā–Ŗ Point B ā–Ŗ Point C Channel Flash Email Newsletter To Provide Recent News On Promotions, Incentives, Sales Tools & More. Add Other Details As Well Like Person Who Is Accountable For Implementing, Timelines Etc Video Library When It Is To Be Launched All Trainings, Instructed Guide & Announcements Will Be Available On (Mention Platform Name) Manage Channel Partner 1/3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 39
Manage Channel Partner 2/3 Tier 1 Channel Partners Mention Key Comments Name 1 Mention Key Comments Name 2 Mention Key Comments Name 3 Tier 2 Channel Partners Mention Key Comments Name 1 Mention Key Comments Name 2 Mention Key Comments Name 3 40 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Manage Channel Partner 3/3 Sr. No. Product / Service Pricing Pricing Rational 01. Product 1 - - 02. Product 2 - - 03. Product 3 - - 41 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Managing Retailing, Wholesaling, & Logistics 1/2 Supply Side Demand Side End Customer Supply Distribution & Warehousing Manufacturing Retail Consumer Second Tier Supplier First Tier Supplier First Tier Customer Second Tier Customer Supply Chain Management Information Flow Physical Flow Purchasing & Supply Management Materials Management Physical Distribution Management Logistics 42 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Complete Previous Expenditure Records &Volumes Expenditure Divided By Items & Sub Items Expenditure ByThe Supplier Expenditure By Division , Department Or User Future Demand Projections Or Budgets The Five Major SegmentThat Are Analyzed InThe First Stage Are As Follows Managing Retailing, Wholesaling, & Logistics 2/2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 43
CommunicateTheValue44 Designing & Managing Integrated Marketing Communication Marketing Reach By Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Designing And Managing Integrated Marketing Communications Tele Marketing Canvassing Referrals Direct Mail Trade Fairs Online Advertising Print Ads 45 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Marketing Reach By Channels (1/2) Events Prints Ads Radio Sponsorships Social Media SEO Blogs Email PPC Affiliates Target Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed down a few ways through which you can acquire customers, you can choose any basis of your requirements 46
Marketing Reach By Channels (2/2) CurrentYear's Acquisition Sources 10% 25% 30% 21% 6% 8% Tele Marketing Emails Online Media Prints Ads Referrals Trades Fairs 47 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
Create Successful Long-Term Growth48 Introducing New Market Offerings New Product Detailed Overview Tapping Into Global Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Introducing New Market Offerings- Product Introduction Idea ā–Ŗ Explain The Product Idea In Brief: E.G. To Lock & Unlock Door From Your Smartphone ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Explain The Product Idea In Detail For E.G. Requirement Of The Product ā–Ŗ Technology Used ā–Ŗ Benefits Product Details 49
New Product Detailed Overview This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Profitability Analysis ā–Ŗ Expected Profitability (Magnitude ; E. G. NPV ) ā–Ŗ Return(e.g. IRR) ā–Ŗ Payback Period ā–Ŗ Low Cost And Fast To Do 01 Technical Feasibility ā–Ŗ Technical Gap ā–Ŗ Complexity ā–Ŗ Technical Uncertainty 02 Synergies ā–Ŗ Market Synergies ā–Ŗ Technological Synergies ā–Ŗ Manufacturing/Processing Synergies 03 Strategic ā–Ŗ Degree To Which Project Aligns With Business Strategy ā–Ŗ Strategic Importance 04 Product Advantage ā–Ŗ Unique Benefits ā–Ŗ Meets Customer Needs Better ā–Ŗ Value For Money 05 Market Attractiveness ā–Ŗ Market Size ā–Ŗ Market Growth ā–Ŗ Competitive Situation 06 50
Tapping Into Global Markets South America 30% Sales North America 20% Sales Australia 15% Sales Asia 35% Sales 51 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Dashboard And KPIs 52
Marketing Management Dashboard 1/5 80 40 50 20 0 20 40 60 80 100 Category 4 Category 3 Category 2 Category 1 CPA by Campaign ā€“ Last 12 Weeks 45% 24% 20% 11% 0 20 40 60 80 100 Daily Impressions by Campaign ā€“ Last 12 Weeks 586 Total Impressions 2580 TotalClick 147 Cost PerAcquisition 250 TotalAcquisitions Total Spend vs Total Budget of 105.00$ 70% Campaign 1 vs Budget of 25.000$ 30% Campaign 3 vs Budget of 50.000$ 80% Campaign 2 vs Budget of 30.000$ 60% 53 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
Marketing Management Dashboard 2/5 100 300 500 700 900 1100 1300 10 May 2018 11 May 2018 12 May 2018 13 May 2018 14 May 2018 15 May 2018 16 May 2018 17 May 2018 18 May 2018 ClicksVs Conversion Clicks Conversions $0 $20 $40 Campaign 1 Campaign 2 Campaign 3 Campaign 4 Cost Per Conversion Per Campaign 30 50 20 70 Campaign 1 Campaign 2 Campaign 3 Campaign 4 Conversion Per Campaign Cost Per Conversion $40.5 $25 Average CTR 12.36% 10% $5200 Total Spend $3200 Campaign Performance (Today) $2125 Total Spend $200 10 Conversions 20 Cost Per Conversion $30.36 $30 Conversion Rate 5% CTR 2% 2% 54 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
Marketing Management Dashboard 3/5 0 1 2 3 4 5 6 7 0 1 2 3 4 5 6 7 8 9 Revenue & Sales ā€“ Last 12 months Amount Product 0 10 20 30 40 50 60 0 10 20 30 40 50 New Customer Signups 30 20 20 30 Customers By Region 24% 30% 20% 40% 20% 30% 26% Sales By Product Category 200 Active Customers 10.362 Solid Units 4.560 Total Revenue 2.563 Net Profit 55 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
Marketing Management Dashboard 4/5 0 10 20 30 40 50 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 Visits By Week of Year 0 1 2 3 4 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 Bounce Rate By Week Of Year 45% 25% 20% 10% Direct DisplayOrganic Paid Traffic Sources 2% 5% 3% 4% 0 5 10 Category 1 Category 2 Category 3 Category 4 Visitors By User Type 8% 12% 20% 0% 5% 10% 15% 20% 25% Direct Paid Serach Organic Top 3 Channels By Conversion 8% 12% 20% 0% 5% 10% 15% 20% 25% Direct Paid Serach Organic Top 3 Campaigns By Conversion 8% 12% 20% 0% 5% 10% 15% 20% 25% Direct Paid Serach Organic Top 3 Pages By Conversion 1.029.973 Visits 35 Sec Avg Session Duration 2,6 Pages Per Visit 30% Bounce Rate 1.53.258 Page Views 30% Goal Conversion 56 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
80% Marketing Management Dashboard 5/5 ROI Per Marketing Channel 0 20 40 60 80 100 120 Co. 1 Co. 2 Co. 3 Co. 4 Co. 5 Co. 6 Co. 7 Co. 8 Co. 9 Co. 10 Co. 11 Co. 12 Co. 13 Daily Marketing Spend Last 30 days Spend 2.569 Revenue 8.361 ROI 320% Display 30% Organic 60% Paid 40% Referral 57 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
Marketing Management KPI Metrics 1/2 Business Objectives KPI 1 KPI 2 KPI 3 KPI 4 KPI 5 Awareness Social Community Growth Share Of Influencerā€™ Voice Volume Per Conversation & Reach Ratio Of Positive , Negative & Neutral Sentiment Traffic To Product Pages Engagement Percent Of Community Interacting With Content Interaction Per Followers Content Vitality & Velocity ā€œ Likesā€, Re-tweets, Shares, Mentions, Etc. Campaign #Hashtag Use LeadGeneration Cost Per Lead From Social Channel Social Mediaā€˜s Assist In Purchase Path Qualified Sales Leads From Social Reach Within Target Audience # Of White Paper Downloads DemandGen / Conversion Direct Attribution- Revenue & Trial Downloads Through Tracked Links Cost Per Acquisition Conversion Rates & Average Order Value From Social Channels Revenue Attribution For Key Influencers On-site Product Review Influences On Conversion Rates Customer Support Cost Savings (Call Deflection) Avg. Time To Issue Resolution Change In Sentients Around Support Issue Number Of Issues Resolved Issue Resolution Rate Per Agent Advocacy Number Of Active Advocates Share Of Influence Percent Of Brand Communication Driven By Advocates Influence Score & Reach Of Advocates Revenue Attributable To Advocates Product Innovation Number Of Product Ideas Submitted Number Of Ideas Included In Product Developing Number Of Bugs Reported & Fixed Size Of Community Providing Product Feedback Engagement Rates In Product Forums 58 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Marketing Management KPI Metrics 2/2 KPI Activities Metrics Calculation Trend Indication Demand Generation Direct & Indirect Indications At Event, Trade Show, On-line Subscription, Document Downloads, Advertising Etc. Cost Per Lead; Cost Per Sales Appointment; Response Rate Number of Lead/Sales Appts/ Responses Divided By Marketing Investment In Lead Generation Programmes Declining Ratios ,May Indicates Ineffective Marketing Activities. Determine Efficiency By Correlating Lead Generation To New Client Acquisition Results New Client Acquisition RFP & Collateral Marketing Material, Targeted Advertising, Strategic Investment Tactics Marketingā€™s Contribution To The Cost Of Acquisition (Marketingā€™s Cost To Support Client Retention Divided By Total Retention Budget Comprising Contributions From Marketing & Other Departments) Multiplied By Present Value Of New Business Over 12 Months Increasing Result May Indicate That Marketing Activities Are Costly Increasing Budget Can Be Justified If Retention Of Clients Are High. If Not, Identify Alternative Marketing Tactics- Digital Vs Print Formats For Collateral & Advertising. Profitability & Retention of CurrentClients On-going Communication, Special Promotion Marketingā€™s Contribution To Retention (Marketingā€™s Cost To Support Client Retention Divided By Total Retention Budget Comprising Contributions From Marketing & Other Departments) Multiplied By Client Revenues, Less Gross Margin & Lost Revenues Form Clients Who Were Not Retained Over A 12 Month Period Increasing Result May Indicate That Marketing Activities Are Costly. It May Be Worth The Investment For Highly Profitable Clients. Consider Segmenting Clients According To Potential For New Business & Long-term Profits & Allocates Budgets Accordingly. 59 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Additional Slides 60
Lunch Break Letā€™s Start Again In 30 Minutes 61
Marketing Strategic Management Icons Slide62 BRAND
Marketing Strategic Management Icons Slide Contd...63
Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission 64
Meet OurTeam Marketing Manager John Smith This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Graphic Designer Peter Mike This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product Manager Harry Clark This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 65
Our Goals G O A L Goal 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 66
Financial 45% User 85% User 30% User This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Euro This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dollar This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Pound 67
Bulb & Idea 01 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 68
Magnifier Glass 68% Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 77% Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 85% Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 69 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Area Chart 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 70 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
Column Chart 10 12 13 14 15 16 17 18 19 25 22 15 18 24 19 22 27 25 27 32 34 27 32 31 38 42 50 0 10 20 30 40 50 60 70 80 90 100 2010 2011 2012 2013 2014 2015 2016 2017 2018 ExpenditureIn($Billions) Years Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 71 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
Pie Chart 2018 Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€. 73% Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€. 67% Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€. 85% 72 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
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Marketing Strategic Management PowerPoint Presentation Slides

  • 2. Capture Marketing Insights This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Connect With Customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Build Strong Brands This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ShapeThe Market Offerings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. DeliverValue This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Communicate TheValue This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Create Successful Long-term Growth This slide is 100% editable. Adapt it to your needs and capture your audience's attention. KPIā€™s And Dashboard This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Content This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2
  • 3. Capture Marketing Insights3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Gathering Information & Scanning The Environment Conducting Marketing Research & Forecasting Demand
  • 4. PESTEL Analysis Politics ā–Ŗ Government Policy ā–Ŗ Add Text Here ā–Ŗ Add Text Here Economics ā–Ŗ Growth Rates And Tax Policies ā–Ŗ Add Text Here ā–Ŗ Add Text Here Society ā–Ŗ Population Growth And Demographics ā–Ŗ Add Text Here ā–Ŗ Add Text Here Technology ā–Ŗ Emerging Technologies ā–Ŗ Add Text Here ā–Ŗ Add Text Here Environment ā–Ŗ Recycling And Waste Management Policies ā–Ŗ Add Text Here ā–Ŗ Add Text Here Legislation ā–Ŗ Laws Regarding Consumer Protection ā–Ŗ Add Text Here ā–Ŗ Add Text Here P E S T E L 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 5. SWOT Analysis ā–Ŗ What Are Our Competitors Doing That We Are Not? ā–Ŗ Are There Any Government Regulations That Could Hamper Our Business? ā–Ŗ Add Your Text Here. ā–Ŗ What Is The USP Of Business? ā–Ŗ How Are You Better Than Competitor? ā–Ŗ Add Text Here ā–Ŗ What Sort Of Skills Require To Work On? ā–Ŗ What Are The Require Resources? ā–Ŗ Add Text Here ā–Ŗ Are There Any Untouched Potential Market Areas? ā–Ŗ Add Text Here Strengths Opportunities Threats Weaknesses SWOT 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 6. Global Market Potential Graphical Format Market Size In Billion Growth Size In% USA $200 10% Brazil $250 8% Africa $305 5.2% Australia $500 15% Russia $420 20% USA Brazil Russia Australia Africa 6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 7. Global Market PotentialTabular Format Region Market Analysis 2014 2015 2016 2017 2018 CAGR (2014 - 2018) Europe Market Value (US $ Mn) - - - - - - Market Volume (* 000 Units) - - - - - - Asia Pacific Market Value (US $ Mn) - - - - - - Market Volume (* 000 Units) - - - - - - NorthAmerica Market Value (US $ Mn) - - - - - - Market Volume (* 000 Units) - - - - - - Middle East & Africa Market Value (US $ Mn) - - - - - - Market Volume (* 000 Units) - - - - - - Latin America Market Value (US $ Mn) - - - - - - Market Volume (* 000 Units) - - - - - - Total Market Value (US $ Mn) - - - - - - Market Volume (* 000 Units) - - - - - - 7 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 8. Market Survey Insights AddYour Key Summary Here Survey Result 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. AddYour KeyTakeaways FromThis Slide ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here 8
  • 9. Market Opportunity Analysis ā–Ŗ To Evaluate Opportunities ā–Ŗ To Determine Attractiveness & Probability Of Success Market Opportunity Analysis Can Benefit Convince Target Markets? Possess Resources To Deliver Benefits? Are Benefits Better Than Competitors? Can Target Markets Be Reached With Cost Effective Media & Trade Channels? Is It Profitable? 9 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 10. ConnectWith Customers Creating CustomerValue And Loyalty Identifying Market Segments & Targets Analyzing Business Markets Analyzing Consumer Market 10 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 11. Creating CustomerValue CaptureValue FromCustomersAnd Build Customer Relationship CaptureValue FromCustomers In Return ā–Ŗ Research The Marketplace, Customer Needs And Wants ā–Ŗ Manage Marketing Information And Customer Data ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Select Customers To Serve: Segmentation And Targeting ā–Ŗ Design A Value Proposition: Differentiation And Positioning ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Product (Or Service) Design And Building Strong Brands ā–Ŗ Pricing And Making Attractive ā–Ŗ Place (Distribution): Making Available ā–Ŗ Promotion: Communicate Customer Value ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ CRM: Building Strong Relations With Target Customers ā–Ŗ PRM: Building Strong Relations With Marketing Partners ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Create Customers Satisfaction And Delight ā–Ŗ Capture Customers Lifetime Value ā–Ŗ Increase Market Share And Share Of Customers ā–Ŗ Text Here ā–Ŗ Text Here Understand The Marketplace, Customer Needs And Wants 01 Design A Customer Driven Marketing Strategy 02 Construct An Integrated Marketing Programme 03 Build Profitable Relationships And Create Delight 04 Capture Value From Customers To Create Profit And Customer Equity 05 11 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 12. Creating Customer Loyalty Loyalty Programs Bonus Points Rebate Program Recognition Program Titles Description Earn Points And Redeem For Rewards Receive Cashback Relative To Their Transaction Spend Rewards For Privilege Member Only Advantages Flexible And Offers Control Easy To Manage Most Profitable (For Elite Members Only) Disadvantages Text Here Text Here Text Here Typical Offers Text Here Text Here Text Here Sample Programs Text Here Text Here Text Here Text Here Text Here Text Here Text Here 12 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 13. ā–Ŗ Incentives ā–Ŗ Seasonal Promotions ā–Ŗ Online Catalog With Known Prices ā–Ŗ Benefits-integrated Guided Search ā–Ŗ Care Management Notifications/Alerts Initial Consideration 01 ā–Ŗ Out - Of ā€“ Pocket Cost Share ā–Ŗ Financing ā–Ŗ Care Setting Preference ā–Ŗ Location ā–Ŗ View Ratings / Reviews ā–Ŗ Quality / Outcomes Scores Active Evaluation 02 ā–Ŗ Online EOB (PDF) ā–Ŗ Enter Ratings / Reviews ā–Ŗ Net Promoter Score / Surveys Post - Purchase 04 ā–Ŗ Shopping Cart With Check ā€“ Out ā–Ŗ Oder Management / Concierge Service ā–Ŗ Order Modifications ā–Ŗ Merchant Processing (Consumer Payment) ā–Ŗ EFT (Health Plan Payment) Closure 03 Customer Purchase Stages This slide is 100% editable. Adapt it to your needs and capture your audience's attention. It explains the buying behavior, define the prime factors to increase the market acceptance 13
  • 14. Moderating Effect On Consumer Decision Making Text Here Millennials Gen X 33-49 Baby Boomers 50-68 Matures 69+ 14-18 19-25 26-32 Recommendations From A Friend / Family 66% 77% 65% 95% 76% 73% SMS /Text Message Ad 57% 5% 35% 25% 57% 55% VideoGame Advertising 86% 53% 60% 60% 66% 16% Online Review By SomeoneYou Do Not Know 36% 44% 80% 55% 38% 30% An Endorsement FromAn Online Personality 58% 23% 23% 23% 58% 85% TelevisionAds 47% 8% 18% 18% 22% 22% An Endorsement From An Celebrity 17% 21% 62% 21% 17% 14% Recommendation From WithinYour Social MediaCircle 32% 9% 48% 29% 12% 20% Ads DeliveredThrough Social Media Platforms 58% 78% 28% 78% 8% 30% 1 2 3 4 5 6 7 8 9 10 Low Impact High Impact 70% 60% 50% 48% 40% 35% 30% 20% 25% 14 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 15. MediumThat Influence Purchase Decision Stage 01 Initial Consideration Set Stage 02 Active Evaluation Stage 03 Moment Of Purchase In Mature Markets In Developing Markets 15 52 75 0 10 20 30 40 50 60 70 80 90 100 Advertising Previous Usage Word of Mouth 20 28 32 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth 8 46 30 0 10 20 30 40 50 60 70 80 90 100 Word of Mouth Shopping Internet Information 18 32 85 0 10 20 30 40 50 60 70 80 90 100 Word of Mouth Shopping Internet Information 25 35 40 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth 20 50 70 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth 15 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
  • 16. Analysing Business Situation Market Size Target User MarketTrend Funds Available Service Available Major Competitors 16 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 17. Consumer Market Segmentation Geographic ā–Ŗ Region - Text Here ā–Ŗ Country - Text Here ā–Ŗ Population - Text Here ā–Ŗ Climate - Text Here Demographic ā–Ŗ Age - Text Here ā–Ŗ Gender - Text Here ā–Ŗ Ethnicity - Text Here ā–Ŗ Nationality - Text Here ā–Ŗ Occupation - Text Here ā–Ŗ Income - Text Here ā–Ŗ Family Size - Text Here Behavioral ā–Ŗ Lifestyle ā€“ Text Here ā–Ŗ Personality - Text Here ā–Ŗ Values - Text Here ā–Ŗ Interest - Text Here Psychographic ā–Ŗ Brand Loyalty - Text Here ā–Ŗ Benefits Sought - Text Here ā–Ŗ User Status - Text Here ā–Ŗ Usage Rates - Text Here ā–Ŗ Occasion - Text Here ā–Ŗ Readiness to Buy - Text Here Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements 17
  • 18. Business Market Segmentation ā–Ŗ Industry ā€“ Text Here ā–Ŗ Company Size ā€“ Text Here ā–Ŗ Location ā€“ Text Here ā–Ŗ Buyer Seller Similarity ā€“ Text Here ā–Ŗ Attitude towards Risk ā€“ Text Here ā–Ŗ Loyalty ā€“ Text Here ā–Ŗ Urgency ā€“ Text Here ā–Ŗ Specific Application ā€“ Text Here ā–Ŗ Size of Order ā€“ Text Here ā–Ŗ Purchasing Function ā€“ Text Here ā–Ŗ Power Structure ā€“ Text Here ā–Ŗ Nature of Existing Capabilities ā€“ Text Here ā–Ŗ Technology ā€“ Text Here ā–Ŗ User/ Non-user Status ā€“ Text Here ā–Ŗ Customer Capabilities ā€“ Text Here Personal Characteristics Situational Factors Purchasing Approaches Operating Variable Demographics Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements 18 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 19. International Market Segmentation Geographic ā–Ŗ Region - Text Here ā–Ŗ Country - Text Here ā–Ŗ Population - Text Here ā–Ŗ Climate - Text Here ā–Ŗ Language ā€“ Text Here Economic ā–Ŗ Occupation - Text Here ā–Ŗ Income - Text Here ā–Ŗ Nationality - Text Here Political-Legal ā–Ŗ Country ā€“ Text Here ā–Ŗ Interest - Text Here Cultural ā–Ŗ Lifestyle - Text Here ā–Ŗ Beliefs - Text Here ā–Ŗ Social Groups - Text Here ā–Ŗ Ethnicity - Text Here ā–Ŗ Values - Text Here Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements 19 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 20. Build Strong Brands20 Creating Brand Equity Crafting Brand Positioning Develop Strategic Positioning Dealing With Competition BRAND This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 21. Create Brand Equity ā–Ŗ Reduce Marketing Costs ā–Ŗ Trade Leverage ā–Ŗ Familiarity ā€“ Linking ā–Ŗ Signal Of Substance / Commitment ā–Ŗ Reason To Buy ā–Ŗ Price ā–Ŗ Channel Member Interest ā–Ŗ Differentiating / Positioning ā–Ŗ Reason To Buy ā–Ŗ Create Positive Attitude / Feelings ā–Ŗ Competitive Advantage Provides Value To Customers By Enhancing Customerā€™s: ā–Ŗ Confidence In The Purchase Decision ā–Ŗ Use Satisfaction Provides Value To Firm By Enhancing: ā–Ŗ Brand Loyalty ā–Ŗ Prices/ Margins ā–Ŗ Brand Extensions ā–Ŗ Competitive Advantage Brand Equity Brand Loyalty Brand Awareness Perceived Quality Brand Associations Other Proprietary Assets Indicators / Effects Future Performance Category The purpose of the slide is to provide a framework of value 21 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 22. Crafting Brand Positioning HowThe Brand Makes Me Look ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here HowThe Brand Makes Me Feel ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here WhatThe Product Does For Me ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here How I Would Describe The Product ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here Brand Personality Text Here Facts Symbols You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience 22 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 23. Brand Positioning Framework Donā€™t EvenThink AboutThis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ideal Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What Customers Want WhatYou HaveTo Offer What Competition HasTo Give Risky 23
  • 24. Develop Strategic PositioningSuperior Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Moderate Prices This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. StrategicTarget Differentiation Write Your Strategy Based On Product Differentiation Comprehensive Cost Leadership Write Your Strategy Based Cost Leadership Focus On Priorities Mention Your Key Focus Areas 24
  • 25. Competitive Analysis 1/1 Company & Product Target Customers Key Benefits Price Value Proposition Quality Conscious Consumers Of Chicken Tenderness 10% Premium Safety-conscious Upscale Families Durability & Safety 20% Premium Convenience-minded Pizza Lovers Delivery Speed & Good Quality 15% Premium Good Pizza Delivered Promptly At Your Doorstep With Moderate Prices Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements 25 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 26. Market Competitiveness - Rating Ratings Key Success Factors Own Competitor 1 Competitor 2 Competitor 3 Financial Position Advertising Market Share Brand Image Customer Loyalty Product Range Distribution Price Competition Geographical Expansion 26 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
  • 27. Market Competitiveness - Score Own Competitor 1 Competitor 2 Competitor 3 Key Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Financial Position 0.8 3 0.32 4 0.28 3 0.24 Advertising 0.12 4 0.63 5 0.32 2 0.36 Market Share 0.12 5 0.96 3 0.45 1 0.48 Brand Image 0.10 3 0.45 1 0.15 3 .012 Customer Loyalty 0.12 5 1.23 4 0.63 3 0.36 Product Range 0.08 4 4.36 3 1.30 2 0.20 Distribution 0.10 4 0.00 3 2.30 4 0.28 Price Competition 0.08 4 5.01 2 0.40 5 2.80 Geographical Expansion 0.10 4 1.06 2 0.9 1 1.56 Total Score 1 6.45 10 4.05 27 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 28. ShapeThe Market Offerings28 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Setting Product Strategy Designing & Managing Services Developing Pricing Strategies & Program
  • 29. Setting Product Strategy 1/4 What AreYouTryingTo Market? Business Model ā–Ŗ Mention Your Key Strategies/ Comments Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here Key Attributes OfYour Product/Solution ā–Ŗ Mention Your Key Strategies/ Comments Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here Price Positioning ā–Ŗ Mention Your Key Strategies/ Comments Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here Market Positioning ā–Ŗ Mention Your Key Strategies/ Comments Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here 29 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 30. Setting Product Strategy 3/4 Why ShouldThey Adopt It? Value Proposition & Key Message for Customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 31. Setting Product Strategy 4/4 How & Where Should It Be Done? External Activities Tools For Customers Tools For Internal Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 31
  • 32. Designing & Managing Services 1/2 Survival Maximum Current Profit Maximum Market Share Product-Quality Leadership Maximum Market Skimming Rational Behind ChoosingThe Objective Add Comment Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here 32 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 33. Designing & Managing Services 2/2 Market Skimming Psychological Pricing Loss Leader Value Pricing Competitor Pricing Contribution Pricing Predatory Pricing Costā€“Plus Pricing Penetration Pricing 33 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 34. Developing Pricing Strategies And Programs 1/4 EnterThe ā€œName of Strategy Hereā€ ā–Ŗ Write Your Comments Here Stating The Reason Behind Selecting This Particular Strategy ā–Ŗ This Slide Is 100% Editable. Adapt It To Your Needs And Capture Your Audience's Attention. 01 Strategy For IntroducingThis Price ā–Ŗ Enter Your Key Strategy Here I.E. Which Geography You Are Planning To Introduce The Price First ā–Ŗ This Slide Is 100% Editable. Adapt It To Your Needs And Capture Your Audience's Attention. 02 34
  • 35. Developing Pricing Strategies And Programs 2/4 Basic $10 Per Month ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here Pro $20 Per Month ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here Advanced $30 Per Month ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here Platinum $50 Per Month ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here Business $40 Per Month ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Text Here 35 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 36. Developing Pricing Strategies And Programs 3/4 Business Plan 20s Per Month 10 GB Bandwidth 50 MB Max File Size 5 GHZ CPU 1024 MB Memory Get Business Plan Private Plan 10s Per Month 1 GB Bandwidth 10 MB Max File Size 3 GHZ CPU 256 MB Memory Get Private Plan Mega Plan 50s Per Month Unlimited Bandwidth No Maximum File Size 5 GHZ CPU 4 GB Memory Get Mega Plan 36 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 37. Developing Pricing Strategies And Programs 4/4 Subscribe Basic Placeholder Description Placeholder Text Text Here $9.90 Subscribe Premium Placeholder Description Placeholder Text Text Here $9.90 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 37
  • 38. DeliverValue38 Managing Retailing, Wholesaling, & Logistics ManageChannel Partner This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 39. Face-to-face & WebexTraining Prepare Advanced, Hands On Training Program & Deliver It Live Via Webex Training & It Includes The Following: ā–Ŗ Point A ā–Ŗ Point B ā–Ŗ Point C Channel Flash Email Newsletter To Provide Recent News On Promotions, Incentives, Sales Tools & More. Add Other Details As Well Like Person Who Is Accountable For Implementing, Timelines Etc Video Library When It Is To Be Launched All Trainings, Instructed Guide & Announcements Will Be Available On (Mention Platform Name) Manage Channel Partner 1/3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 39
  • 40. Manage Channel Partner 2/3 Tier 1 Channel Partners Mention Key Comments Name 1 Mention Key Comments Name 2 Mention Key Comments Name 3 Tier 2 Channel Partners Mention Key Comments Name 1 Mention Key Comments Name 2 Mention Key Comments Name 3 40 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 41. Manage Channel Partner 3/3 Sr. No. Product / Service Pricing Pricing Rational 01. Product 1 - - 02. Product 2 - - 03. Product 3 - - 41 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 42. Managing Retailing, Wholesaling, & Logistics 1/2 Supply Side Demand Side End Customer Supply Distribution & Warehousing Manufacturing Retail Consumer Second Tier Supplier First Tier Supplier First Tier Customer Second Tier Customer Supply Chain Management Information Flow Physical Flow Purchasing & Supply Management Materials Management Physical Distribution Management Logistics 42 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 43. Complete Previous Expenditure Records &Volumes Expenditure Divided By Items & Sub Items Expenditure ByThe Supplier Expenditure By Division , Department Or User Future Demand Projections Or Budgets The Five Major SegmentThat Are Analyzed InThe First Stage Are As Follows Managing Retailing, Wholesaling, & Logistics 2/2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 43
  • 44. CommunicateTheValue44 Designing & Managing Integrated Marketing Communication Marketing Reach By Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 45. Designing And Managing Integrated Marketing Communications Tele Marketing Canvassing Referrals Direct Mail Trade Fairs Online Advertising Print Ads 45 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 46. Marketing Reach By Channels (1/2) Events Prints Ads Radio Sponsorships Social Media SEO Blogs Email PPC Affiliates Target Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed down a few ways through which you can acquire customers, you can choose any basis of your requirements 46
  • 47. Marketing Reach By Channels (2/2) CurrentYear's Acquisition Sources 10% 25% 30% 21% 6% 8% Tele Marketing Emails Online Media Prints Ads Referrals Trades Fairs 47 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
  • 48. Create Successful Long-Term Growth48 Introducing New Market Offerings New Product Detailed Overview Tapping Into Global Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 49. Introducing New Market Offerings- Product Introduction Idea ā–Ŗ Explain The Product Idea In Brief: E.G. To Lock & Unlock Door From Your Smartphone ā–Ŗ Text Here ā–Ŗ Text Here ā–Ŗ Explain The Product Idea In Detail For E.G. Requirement Of The Product ā–Ŗ Technology Used ā–Ŗ Benefits Product Details 49
  • 50. New Product Detailed Overview This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Profitability Analysis ā–Ŗ Expected Profitability (Magnitude ; E. G. NPV ) ā–Ŗ Return(e.g. IRR) ā–Ŗ Payback Period ā–Ŗ Low Cost And Fast To Do 01 Technical Feasibility ā–Ŗ Technical Gap ā–Ŗ Complexity ā–Ŗ Technical Uncertainty 02 Synergies ā–Ŗ Market Synergies ā–Ŗ Technological Synergies ā–Ŗ Manufacturing/Processing Synergies 03 Strategic ā–Ŗ Degree To Which Project Aligns With Business Strategy ā–Ŗ Strategic Importance 04 Product Advantage ā–Ŗ Unique Benefits ā–Ŗ Meets Customer Needs Better ā–Ŗ Value For Money 05 Market Attractiveness ā–Ŗ Market Size ā–Ŗ Market Growth ā–Ŗ Competitive Situation 06 50
  • 51. Tapping Into Global Markets South America 30% Sales North America 20% Sales Australia 15% Sales Asia 35% Sales 51 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 53. Marketing Management Dashboard 1/5 80 40 50 20 0 20 40 60 80 100 Category 4 Category 3 Category 2 Category 1 CPA by Campaign ā€“ Last 12 Weeks 45% 24% 20% 11% 0 20 40 60 80 100 Daily Impressions by Campaign ā€“ Last 12 Weeks 586 Total Impressions 2580 TotalClick 147 Cost PerAcquisition 250 TotalAcquisitions Total Spend vs Total Budget of 105.00$ 70% Campaign 1 vs Budget of 25.000$ 30% Campaign 3 vs Budget of 50.000$ 80% Campaign 2 vs Budget of 30.000$ 60% 53 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
  • 54. Marketing Management Dashboard 2/5 100 300 500 700 900 1100 1300 10 May 2018 11 May 2018 12 May 2018 13 May 2018 14 May 2018 15 May 2018 16 May 2018 17 May 2018 18 May 2018 ClicksVs Conversion Clicks Conversions $0 $20 $40 Campaign 1 Campaign 2 Campaign 3 Campaign 4 Cost Per Conversion Per Campaign 30 50 20 70 Campaign 1 Campaign 2 Campaign 3 Campaign 4 Conversion Per Campaign Cost Per Conversion $40.5 $25 Average CTR 12.36% 10% $5200 Total Spend $3200 Campaign Performance (Today) $2125 Total Spend $200 10 Conversions 20 Cost Per Conversion $30.36 $30 Conversion Rate 5% CTR 2% 2% 54 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
  • 55. Marketing Management Dashboard 3/5 0 1 2 3 4 5 6 7 0 1 2 3 4 5 6 7 8 9 Revenue & Sales ā€“ Last 12 months Amount Product 0 10 20 30 40 50 60 0 10 20 30 40 50 New Customer Signups 30 20 20 30 Customers By Region 24% 30% 20% 40% 20% 30% 26% Sales By Product Category 200 Active Customers 10.362 Solid Units 4.560 Total Revenue 2.563 Net Profit 55 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
  • 56. Marketing Management Dashboard 4/5 0 10 20 30 40 50 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 Visits By Week of Year 0 1 2 3 4 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 Bounce Rate By Week Of Year 45% 25% 20% 10% Direct DisplayOrganic Paid Traffic Sources 2% 5% 3% 4% 0 5 10 Category 1 Category 2 Category 3 Category 4 Visitors By User Type 8% 12% 20% 0% 5% 10% 15% 20% 25% Direct Paid Serach Organic Top 3 Channels By Conversion 8% 12% 20% 0% 5% 10% 15% 20% 25% Direct Paid Serach Organic Top 3 Campaigns By Conversion 8% 12% 20% 0% 5% 10% 15% 20% 25% Direct Paid Serach Organic Top 3 Pages By Conversion 1.029.973 Visits 35 Sec Avg Session Duration 2,6 Pages Per Visit 30% Bounce Rate 1.53.258 Page Views 30% Goal Conversion 56 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
  • 57. 80% Marketing Management Dashboard 5/5 ROI Per Marketing Channel 0 20 40 60 80 100 120 Co. 1 Co. 2 Co. 3 Co. 4 Co. 5 Co. 6 Co. 7 Co. 8 Co. 9 Co. 10 Co. 11 Co. 12 Co. 13 Daily Marketing Spend Last 30 days Spend 2.569 Revenue 8.361 ROI 320% Display 30% Organic 60% Paid 40% Referral 57 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
  • 58. Marketing Management KPI Metrics 1/2 Business Objectives KPI 1 KPI 2 KPI 3 KPI 4 KPI 5 Awareness Social Community Growth Share Of Influencerā€™ Voice Volume Per Conversation & Reach Ratio Of Positive , Negative & Neutral Sentiment Traffic To Product Pages Engagement Percent Of Community Interacting With Content Interaction Per Followers Content Vitality & Velocity ā€œ Likesā€, Re-tweets, Shares, Mentions, Etc. Campaign #Hashtag Use LeadGeneration Cost Per Lead From Social Channel Social Mediaā€˜s Assist In Purchase Path Qualified Sales Leads From Social Reach Within Target Audience # Of White Paper Downloads DemandGen / Conversion Direct Attribution- Revenue & Trial Downloads Through Tracked Links Cost Per Acquisition Conversion Rates & Average Order Value From Social Channels Revenue Attribution For Key Influencers On-site Product Review Influences On Conversion Rates Customer Support Cost Savings (Call Deflection) Avg. Time To Issue Resolution Change In Sentients Around Support Issue Number Of Issues Resolved Issue Resolution Rate Per Agent Advocacy Number Of Active Advocates Share Of Influence Percent Of Brand Communication Driven By Advocates Influence Score & Reach Of Advocates Revenue Attributable To Advocates Product Innovation Number Of Product Ideas Submitted Number Of Ideas Included In Product Developing Number Of Bugs Reported & Fixed Size Of Community Providing Product Feedback Engagement Rates In Product Forums 58 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 59. Marketing Management KPI Metrics 2/2 KPI Activities Metrics Calculation Trend Indication Demand Generation Direct & Indirect Indications At Event, Trade Show, On-line Subscription, Document Downloads, Advertising Etc. Cost Per Lead; Cost Per Sales Appointment; Response Rate Number of Lead/Sales Appts/ Responses Divided By Marketing Investment In Lead Generation Programmes Declining Ratios ,May Indicates Ineffective Marketing Activities. Determine Efficiency By Correlating Lead Generation To New Client Acquisition Results New Client Acquisition RFP & Collateral Marketing Material, Targeted Advertising, Strategic Investment Tactics Marketingā€™s Contribution To The Cost Of Acquisition (Marketingā€™s Cost To Support Client Retention Divided By Total Retention Budget Comprising Contributions From Marketing & Other Departments) Multiplied By Present Value Of New Business Over 12 Months Increasing Result May Indicate That Marketing Activities Are Costly Increasing Budget Can Be Justified If Retention Of Clients Are High. If Not, Identify Alternative Marketing Tactics- Digital Vs Print Formats For Collateral & Advertising. Profitability & Retention of CurrentClients On-going Communication, Special Promotion Marketingā€™s Contribution To Retention (Marketingā€™s Cost To Support Client Retention Divided By Total Retention Budget Comprising Contributions From Marketing & Other Departments) Multiplied By Client Revenues, Less Gross Margin & Lost Revenues Form Clients Who Were Not Retained Over A 12 Month Period Increasing Result May Indicate That Marketing Activities Are Costly. It May Be Worth The Investment For Highly Profitable Clients. Consider Segmenting Clients According To Potential For New Business & Long-term Profits & Allocates Budgets Accordingly. 59 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 61. Lunch Break Letā€™s Start Again In 30 Minutes 61
  • 62. Marketing Strategic Management Icons Slide62 BRAND
  • 63. Marketing Strategic Management Icons Slide Contd...63
  • 64. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission 64
  • 65. Meet OurTeam Marketing Manager John Smith This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Graphic Designer Peter Mike This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product Manager Harry Clark This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 65
  • 66. Our Goals G O A L Goal 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 66
  • 67. Financial 45% User 85% User 30% User This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Euro This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dollar This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Pound 67
  • 68. Bulb & Idea 01 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 68
  • 69. Magnifier Glass 68% Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 77% Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 85% Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 69 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 70. Area Chart 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 70 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
  • 71. Column Chart 10 12 13 14 15 16 17 18 19 25 22 15 18 24 19 22 27 25 27 32 34 27 32 31 38 42 50 0 10 20 30 40 50 60 70 80 90 100 2010 2011 2012 2013 2014 2015 2016 2017 2018 ExpenditureIn($Billions) Years Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 71 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
  • 72. Pie Chart 2018 Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€. 73% Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€. 67% Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€. 85% 72 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select ā€œEdit Dataā€.
  • 73. Thanks For Watching Address: # street number, city, state Contact Numbers: 0123456789 Email Address: [email protected] 73