Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools Presentation
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The document outlines various tools and resources used for business management, e-commerce, CRM, keyword research, competitive intelligence, and more, aimed at enhancing efficiency and boosting sales. It details specific platforms for tasks such as content scheduling, analytics, project management, lead generation, and hiring. Additionally, it provides insights into conversion optimization and fulfillment processes, showcasing the importance of these tools in strengthening market presence and operational effectiveness.
Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools Presentation
- 1. 22 ToolsTo Rank Higher,Convert Better,Automate Everything & Find Holes In The Market Your Competitors Have Missed #tcs2016 @RolandFrasier Roland Frasier
- 2. #tcs2016 @RolandFrasierATool Within ATool Within ATool
- 7. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Business Management #tcs2016 @RolandFrasier
- 8. Business Management Tools We Use… • Qvinci • Quickbooks Enterprise • Moving to… • NetSuite #tcs2016 @RolandFrasier
- 9. Business Management Tools We Use… • Qvinci • Quickbooks Enterprise • Moving to… • NetSuite #tcs2016 @RolandFrasier
- 10. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Ecommerce + CRM #tcs2016 @RolandFrasier
- 11. Ecommerce + CRM Tools/Resources We Use… InfusionSoft 1AutomationWiz (1ShoppingCart) Magento Limelight CRM SixthDivision Memberium (Membership Sites) #tcs2016 @RolandFrasier
- 12. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Keyword Research #tcs2016 @RolandFrasier
- 13. Keyword Research Tools We Use… SEMRush FreshKey WordTracker UberSuggest iSpionage Adwords KW Planner KeywordSpy Google Trends KeywordTool.io Soovle VideoCents MerchantWords #tcs2016 @RolandFrasier
- 14. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Search #tcs2016 @RolandFrasier
- 15. SEMRush.com • Run a domain level keyword report • Export to Excel • Sort by Rank (High to Low) + Traffic (High to Low) • Create + publish content for keyword rankings 2 – 10 • Use influencer outreach, paid media to content + email to list about new content to drive traffic and links to content #tcs2016 @RolandFrasier
- 16. Competitive Intelligence Tools We Use… • Schedule Posts To Appear At Most Ideal Times For Engagement + Sharing • Easily Post Content You Discover While From Browsing By Using Buffer’s Browser Extensions • Use Buffer Pablo To Quickly Create + Post Perfect Images #tcs2016 @RolandFrasier
- 17. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Competitive Intelligence #tcs2016 @RolandFrasier
- 18. Competitive Intelligence Tools We Use… #tcs2016 @RolandFrasier
- 19. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Page Builders #tcs2016 @RolandFrasier
- 20. Page + Funnel Building Tools We Use… Lead Pages Click Funnels Optimize Press Thrive Content Builder + Landing Pages Instapage Unbounce Adobe Muse Edge Reflow (no longer supported) #tcs2016 @RolandFrasier
- 21. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Video #tcs2016 @RolandFrasier
- 22. Video Tools We Use… Fresh Key Wistia VeeRoll Video Cents Blab KeywordTool.io Smartzer Invodo (shoppable player) Tubular Labs Tunes To Tube #tcs2016 @RolandFrasier
- 23. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Amazon #tcs2016 @RolandFrasier
- 24. Amazon Tools We Use… Fresh Key Merchant Words Feedback Genius Terapeak K-Lytics Price Blink AMZ Tracker FeedVisor #tcs2016 @RolandFrasier
- 25. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Social Media Management #tcs2016 @RolandFrasier
- 27. Buffer.com • Schedule Posts To Appear At Most Ideal Times For Engagement + Sharing • Easily Post Content You Discover While Browsing By Using Buffer’s Browser Extensions • Use Buffer Pablo To Quickly Create + Post Perfect Images #tcs2016 @RolandFrasier
- 29. TailWindApp.com • Pinterest + Instagram: Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions + Analytics • We Use Tailwind To Generate Up To 20,000 Leads Per Day From Pinterest For DIYReady + SurvivalLife #tcs2016 @RolandFrasier
- 30. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Monetization #tcs2016 @RolandFrasier
- 32. AdButler.com • Serving Ads On Native Commerce Sites • Has Added $50,000 Per Month In New Ad Revenue So Far • Rotates Best-Performing, Highest-Paying Ads • Real-Time Reporting #tcs2016 @RolandFrasier
- 34. SkimLinks.com • Non-Obtrusive Supplemental Monetization From Branded Products In Your Content • 20,000 Merchants In Network • Automatically Turns Links To Products In Your Content Into Affiliate Links #tcs2016 @RolandFrasier
- 36. RevContent.com • Native Commerce Content Recommendation Network Recommending 200 Billion Pieces Of Content Per Month • Allows Us To Generate Income From Posts With Post- Specific Ads #tcs2016 @RolandFrasier
- 38. AdThis.com • Automatically Add Share + Follow Buttons To Your Site • Automatically Recommend Additional Content On Your Site • On-Site Retargeting Exit Pops Based On Where Your Visitors Came From, Interests Or Behavior • Add Or Promotion Bars At Top Or Bottom Of Your Site #tcs2016 @RolandFrasier
- 40. SnapEngage.com • Live Chat For Websites: Captures + Exports Leads • Automatically Pulls User Info At Start Of The Chat + Saves Chat Transcript To The System • Customized Chat Boxes To Match Website • Adding To Customer Care As Profit Center $59,000 Last Month #tcs2016 @RolandFrasier
- 42. HelpScout.com • Built-In Knowledge Base Integrates With The Help-Desk • Added To Customer Care As Profit Center $59,000 Last Month • Fantastic For Organizing Our Ever-Growing List Of Products For Customer Care Agents To Pull On The Fly #tcs2016 @RolandFrasier
- 43. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Affiliate Networks #tcs2016 @RolandFrasier
- 46. ClickBank.com • Added $3.1 Million In Revenue In 2015 • 200 Million Customers • 500,000 Affiliates In Network • Remarketing • JVs: Definitely Worth Visiting At Their Booth Here @ T&C #tcs2016 @RolandFrasier
- 47. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Analyitics #tcs2016 @RolandFrasier
- 50. HotJar.com • Creates Session Recordings • Improve Form Design To Improve Conversions: Recorded 5,000 Cart Interactions & Used Data To Design New Layout For DM’s Order Form. • Form Analysis – Find Where People Drop Off Your Form, Which Fields They Re-enter, Time On Each Field & # Of Times Form Submits Fail • Heat Maps (But We Like CrazyEgg Better) • User Surveys #tcs2016 @RolandFrasier
- 52. GoogleAnalytics.com • Check Acquisition > All Traffic > Source Medium For New Traffic Channels • Same as above but check for referrals • Check Behavior > Behavior Flow > Site Content > All Pages To Find Best Performing Content • Check Your Sessions By Hour To Find Best Times To Interact, Post Content, Etc. With Your Visitors #tcs2016 @RolandFrasier
- 58. CrazyEgg.com • Heat Map: We found that a section of our home page got a lot of clicks, but didn’t link anywhere. We added a link to a sales page & saw a 49% increase in DM lab sales from the homepage. • Scroll Mapping: Find how far visitors scroll on your site • Confetti: Find out what people who come to your site from different traffic sources click on the most. #tcs2016 @RolandFrasier
- 59. Use click trackers to find click leakage on all your offer pages These images got 12% of all clicks, but didn’t have a link
- 61. Quettra.com • 1. Mobile App Intelligence For Android + iOS Device Users • 2. Quettra Portrait Provides Detailed User Profiles, Personas, Demographics And Interests. • 3. Personalize Content Based On User Preferences, Data Mine To Better Target New Prospects. Monetize Better By Providing Ad Networks More In-depth Customer Demo/Interests Targeting #tcs2016 @RolandFrasier
- 63. Grytics.com • 1. Facebook Group Analytics + Management • 2. Find When Members Are Most Active + Learn Best Times To Interact With Them And Post. • 3. Reward Active Members With “Wall Of Fame” Leaderboard For Likes, Comments, Posts & Influence #tcs2016 @RolandFrasier
- 64. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. On-Site Retargeting #tcs2016 @RolandFrasier
- 66. OptiMonk.com • Contextual Exit Pops, Scroll Pops & Hello Bar • Based On Where Visitors Came From (FB/Google) and The Kind Of Content They Are Consuming • Digital Marketer Used To Generate An Additional 22,689 Leads • Increased DM Lab Sales By 30.22% • Decreased Bounce Rate By 8.52% & Increased Time On Site By 35% #tcs2016 @RolandFrasier
- 68. Gleam.io • Contests, Social Share Rewards & On-Site Retargeting. • Single-Step Scroll Pop Lead Capture Form To 2x Leads • T&C TY Page Share Request > $69,105 Organic Ticket Sales From Facebook ($59,897) & Twitter ($9,208) • Double Your Sales Campaign For Sharing Lead Magnets #tcs2016 @RolandFrasier
- 69. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Live Chat #tcs2016 @RolandFrasier
- 72. SnapEngage.com • Easy to capture and export leads • Great integrations with other solutions (for us HelpScout) • Customize the look and feel to match your websites • Partially responsible for $59k in sales by customer support last month. #tcs2016 @RolandFrasier
- 74. Google Tag Manager –TagManager.Google.com • Add New Code (Gleam, Hotjar, FB Pixels, AdWords Pixels) To Your Site Without Having To Involve Your Dev Team • Add & Update Tags On Your Website & Mobile Apps • Used To Set Up Sequence In GTM To Get Accurate Ecommerce Data Measuring Campaign Effectiveness From Purchase To Final Upsell #tcs2016 @RolandFrasier
- 75. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Research #tcs2016 @RolandFrasier
- 76. Favorite Research Tools/Sites • StatisticBrain.com • SearchEngineLand.com / MarketingLand.com • Intelligence.BusinessInsider.com • DigitalMarketer.com • VerticalWebMedia.com #tcs2016 @RolandFrasier
- 77. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Conversion Optimization #tcs2016 @RolandFrasier
- 79. VisualWebsiteOptimizer.com • A/B + Multi-Variant Split Tests • Check out tons of case studies on the DM blog. • Worked better for us than Optimizely because we found that Optimizely slowed some of our sites down significantly. #tcs2016 @RolandFrasier
- 80. Run a split test calendar
- 83. EmailOnAcid.com • Check Email Appearance Across All Formats, All Devices • Link + Image Validation: Never Send A Broken Link Again • Defeat Image Blocking With “Mozify” Styled Text Replacement Feature For Blocked Images #tcs2016 @RolandFrasier
- 85. WickedReports.com • Gives easy-to-understand reports based on UTMs that connects directly to Infusionsoft. • More of a closed system than ecommerce reporting in GA. It’s how we measured Gleam’s effectiveness on revenue. • Connect Your Email, PPC, Social & CRM Data In One Place #tcs2016 @RolandFrasier
- 86. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Project Management #tcs2016 @RolandFrasier
- 91. GetFlow.com / Blossom.co / Podio.com / Slack.com • Flow: Project Management.Turns Chats Into Tasks. Very Visual. • Blossom: For SCRUM Project Development • Podio: For Tech Groups. Creates Separate Web-Apps For Calendars, Gantt Charts,Agile SCRUM Boards, Kanban Boards, Etc. • Slack: For Intra-Company Communications #tcs2016 @RolandFrasier
- 92. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Lead Gen #tcs2016 @RolandFrasier
- 96. BriteVerify.com / OpinionStage.com / ContestDomination.com • Brite Verify: Real-Time Email Form Validation + Email List. Reduce Spam, Improve Deliverability, Reduce Email Costs. • Opinion Stage: Polls, Quizzes + Lists. Added 15,000+ Leads/Month, Increased Engagement, Segmentation Allows For Greater Personalization • Contest Domination: Contests added $100k/Month #tcs2016 @RolandFrasier
- 98. Qzzr.com • Create, Embed + Share Customized Quizzes • Export To CRM + Segment Based On Replies To Personalize For Highly Targeted Follow-Up Marketing • Add Calls To Action To End Of Quiz To Drive Traffic To Opt- In + Tripwire Pages, Boost Facebook Likes, Etc. #tcs2016 @RolandFrasier
- 101. Keyhole.co
- 102. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Productivity #tcs2016 @RolandFrasier
- 107. Gliffy.com / Balsamiq.com / Moqups.com • Gliffy: For Charting Out Funnels & Flowcharting Offers. Also Helps With QA Having Everything Linked & Viewable • Balsamiq Mockups: Rapid Wire-framing Tool. Gets Business Team, Developers & Designers On Same Page Before Dev Starts • Moqups: Another quick mock-up tool. • Speeds Dev Time, Reduces Iteration, Increases Productivity #tcs2016 @RolandFrasier
- 110. Grammarly.com / CopyScape.com • Grammarly For QA Grammar Checking Content Prior To Posting • CopyScape For QA + Legal Liability Reduction Checking Content Prior To Publishing • CopyScape To Discover Other People’s Content That Infringes On Ours #tcs2016 @RolandFrasier
- 112. PiktoChart.com • Quickly + Easily Make Beautiful Graphs, Charts and Infographics • 500+ Templates • Stock Photo Library + Upload Your Own Videos #tcs2016 @RolandFrasier
- 113. 86,000 Free Vector Images!
- 114. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Hiring & HR #tcs2016 @RolandFrasier
- 118. Workable.com / TimeDoctor.com / TestDome.com • Workable: For Hiring. Posts To Top 15 Career Sites. Creates Career Center. Tracks Entire Process Of Hiring. • TimeDoctor: Monitoring & Improving Employee Performance • TestDome: Tests Programmers Before You Hire Them #tcs2016 @RolandFrasier
- 119. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. QC,De-Bugging Tech #tcs2016 @RolandFrasier
- 123. Bugherd.com / Loader.io / Twilio.com • Bugherd: Like Sticky Notes On A Website. UI/QC Team Pastes Stickies Right On Site,Turns Into Notes For Debug Team • Loader: For Load Testing (Free) • Twilio: Appointment Reminders, 2 Factor Authentication, Package ETAs, Call Tracking. #tcs2016 @RolandFrasier
- 124. Twilio Use Case… • SMS “WELCOME TO THE FPA. Click Here To Sign In & Get Your Membership Benefits Today.” • Responses “I Never Signed Up For This.” = Cancel Membership, Don’t Send Welcome Kit. Don’t Rebill. • Decreased First Re-Bill Cancels By 10%, Reduce Chargebacks, Save COGS On Kits Sent To Cancels Prior To Implementing #tcs2016 @RolandFrasier
- 125. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Fulfillment #tcs2016 @RolandFrasier
- 129. ShipStation.com / SkuVault.com / ShipGooder.com • ShipStation Integrates With Everything We Do: Amazon, Shopify, Magento, LimeLight, SkuVault, Etc. • Integrates With All Major Shippers: DHL, FedEx, UPS, USPS • SkuVault Helps Manage Stock • ShipGooder Helps Us Find The Best Rates • Helped Us Ship 59,563 Items In January 2016 #tcs2016 @RolandFrasier
- 130. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Facebook #tcs2016 @RolandFrasier
- 131. Use AdEspresso to Quickly Create + Test Hundreds of FacebookAds
- 132. Use AdEspresso to Quickly Create + Test Hundreds of Facebook Ads
- 133. Highest Impact Split-Tests Ranked in Order of Impactfulness 1. Countries 2. Precise Interests 3. Images 4. User OS 5. Age Range 6. Genders 7. Broad Categories 8. Titles 9. Cities 10.User Device 11.Body Copy 12.Sexual Preference 13.Relationship Status 14.Regions 15.Education 16.Language
- 134. Use AdEspresso to Quickly Create + Test Hundreds of FacebookAds
- 135. Use Likealyzer To See HowWell You Are Managing Your FB Pages
- 136. Use Likealyzer To See HowWell You Are Managing Your FB Pages Adsviser.io: FacebookAd Intelligence
- 137. Use Likealyzer To See HowWell You Are Managing Your FB PagesAudienceDrill.co
- 138. Use Likealyzer To See HowWell You Are Managing Your FB Pages ConnectLeads.io
- 139. Use Likealyzer To See HowWell You Are Managing Your FB Pages Qyaya.com
- 140. Use Likealyzer To See HowWell You Are Managing Your FB Pages DriftRock.com
- 141. Use Likealyzer To See HowWell You Are Managing Your FB Pages DriftRock.com
- 142. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Instagram #tcs2016 @RolandFrasier
- 143. Use Likealyzer To See HowWell You Are Managing Your FB Pages IconoSquare.com
- 144. Use Likealyzer To See HowWell You Are Managing Your FB Pages IconoSquare.com
- 145. Use Likealyzer To See HowWell You Are Managing Your FB Pages Curalate.com
- 146. Use Likealyzer To See HowWell You Are Managing Your FB Pages Soldsie.com
- 147. Use Likealyzer To See HowWell You Are Managing Your FB PagesSoldsie.com
- 148. Use Likealyzer To See HowWell You Are Managing Your FB Pages Candid.io
- 149. Use Likealyzer To See HowWell You Are Managing Your FB Pages Olapic.com
- 150. Use Likealyzer To See HowWell You Are Managing Your FB Pages Pixlee.com
- 151. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Email #tcs2016 @RolandFrasier
- 152. Use email countdown timers to increase CTR 134% + Conversions 97%
- 153. Use email countdown timers to increase CTR 134% + Conversions 97%
- 154. Use email countdown timers to increase CTR 134% + Conversions 97%
- 155. This is a sample of bold text on a full color slide. This is good for quotes,stats, dividers,etc. Thank you! #tcs2016 @RolandFrasier