Marketing Tools Management PowerPoint Presentation Slides
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The document outlines marketing strategies and tools focused on capturing insights, analyzing market opportunities, and creating customer value. It includes analyses such as PESTEL and SWOT, market potential evaluations, segmentation strategies, and the development of customer loyalty programs. Additionally, it discusses brand positioning, service management, and effective communication of value propositions to target audiences.
Marketing Tools Management PowerPoint Presentation Slides
- 1. Marketing Tools Management Yo u r Co mp an y Name
- 2. Content 2 Capture Marketing Insights Build Strong Brands Shape the Market Offerings Deliver Value Communicate the Value KPI’s and Dashboard Connect With Customers Create successful Long-term Growth 01 02 03 04 05 06 07 08
- 3. Capture Marketing Insights Gathering Information & Scanning the Environment Conducting Marketing Research & Forecasting Demand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3
- 4. PESTEL Analysis P E S T E L Economics LegislationSociety TechnologyPolitics • Growth Rates and Tax Policies • Text Here • Laws regarding consumer protection • Text Here • Population growth and Demographics • Text Here • Emerging Technologies • Text here • Text Here • Recycling and Waste Management Policies • Text Here • Government Policy • Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Environment 4
- 5. SWOT Analysis Strengths • What is the USP of Business? • How are you better than competitor? • Text here Weaknesses • What sort of skills require to work on? • What are the require resources? • Text here Opportunities • Are there any untouched potential market areas? • Text here Threats • What are our competitors doing that we are not? • Are there any government regulations that could hamper our business? • text here. 5
- 6. Global Market Potential Graphical Format USA Brazil Russia Australia Africa In Billion In % U.S.A $ 200 10% Brazil $ 250 8% Africa $ 305 5.2 % Australia $500 5.2 % Russia $ 420 20 % Market Size Growth SizeRegion 6
- 7. Global Market Potential Tabular Format 7 Region Market Analysis 2016 2017 2018 2019 2020 CAGR (2016 - 2020) Europe Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Asia Pacific Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx North America Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Middle East & Africa Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Latin America Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx Total Market Value (US $ Mn) xx xx xx xx xx xx Market Volume (* 000 Units) xx xx xx xx xx xx This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 8. Market Survey Insights 8 Survey Result This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Survey Result This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Survey Result 05 Add your Key takeaways from this slide Add your Key Summary Here
- 9. Market Opportunity Analysis 9 Can Benefit Convince Target Markets? Can Target Markets Be Reached with Cost Effective Media & Trade Channels? Possess Resources to Deliver Benefits? Are Benefits Better Than Competitors? Is It Profitable? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • To evaluate opportunities • To determine attractiveness & probability of success Market Opportunity Analysis
- 10. 10 Creating Customer Value and Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analyzing Consumer Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention.am Analysing Business Markets This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Identifying Market Segments & Targets This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Connect with Customers
- 11. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Creating Customer Value 11 Capture Value from customers to create profit and customer equity Understand the marketplace, customer needs and wants Design a customer driven marketing strategy Construct an integrated marketing programme Build profitable relationships and create delight • Research the marketplace, customer needs and wants • Manage marketing information and customer data • Text Here • Text Here • Select customers to serve: Segmentation and targeting • Design a value proposition: Differentiation and Positioning • Text Here • Text Here • Product (or service) design and building strong brands • Pricing and making attractive • Place (Distribution): making available • Promotion: communicate customer value • Text Here • Text Here • CRM: building strong relations with target customers • PRM: building strong relations with marketing partners • Text Here • Text Here • Create customers satisfaction and delight • Capture Customers lifetime value • Increase market share and share of customers • Text Here • Text Here Capture value from Customers in return
- 12. Creating Customer Loyalty 12 Description Earn Points and Redeem For Rewards Receive Cashback Relative to Their Transaction Spend Rewards for Privilege Member Only Advantages Flexible and Offers Control Easy To Manage Most Profitable (For Elite Members Only) Disadvantages Text Here Text Here Text Here Typical Offers Text Here Text Here Text Here Sample Programs Text Here Text Here Text Here Text Here Text Here Text Here Text Here Titles Loyalty Programs Rebate ProgramBonus Points This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Recognition Program
- 13. Customer PurchaseStages 13 Initial Consideration • Incentives • Seasonal promotions • Online catalog with known prices • Benefits-integrated guided search • Care management notifications/alerts Active Evaluation • Out - of – pocket cost share • Financing • Care setting preference • Location • View ratings / reviews • Quality / outcomes scores Closure • Shopping cart with check – out • Oder management / concierge service • Order Modifications • Merchant processing (consumer payment) • EFT (health plan payment) Post - Purchase • Online EOB (PDF) • Enter ratings / reviews • Net promoter score / surveys
- 14. Moderating Effect on Consumer Decision Making 14 An endorsement from an celebrity Recommendations from a friend / Family SMS / text message ad Video game advertising Online review by someone you do not know An endorsement from an online personality Recommendation from within your social media circle Television ads Ads delivered through social media platforms 66% 77% 65% 95% 76% 73% 57% 5% 35% 25% 57% 55% 86% 53% 60% 60% 66% 16% 36% 44% 80% 55% 38% 30% 58% 23% 23% 23% 58% 85% 47% 8% 18% 18% 22% 22% 17% 21% 62% 21% 17% 14% 32% 9% 48% 29% 12% 20% 58% 78% 28% 78% 8% 30% 70% 60% 50% 48% 40% 35% 30% 25% 20% Text Here 14-18 19-25 26-32 33-49 Baby Boomers 69+ Millennials Gen X 50-68 Matures 1 2 3 4 5 6 7 8 9 10 Low Impact High Impact
- 15. Medium that Influence Purchase Decision 15 15 52 75 0 10 20 30 40 50 60 70 80 90 100 Advertising Previous Usage Word of Mouth Stage 1 Initial consideration Set 18 32 85 0 10 20 30 40 50 60 70 80 90 100 Word of Mouth Shopping Internet Information 8 46 30 0 10 20 30 40 50 60 70 80 90 100 Word of Mouth Shopping Internet Information 25 35 40 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth Stage 2 Active Evaluation Stage 3 Moment of Purchase 20 28 32 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth 20 50 70 0 10 20 30 40 50 60 70 80 90 100 Previous Usage Advertising Word of Mouth In Developing MarketsIn Mature Markets This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 16. Analysing Business Situation 16 Market Size This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target User This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Trend This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Major competitors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Service Available This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Funds Available This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 17. Consumer Market Segmentation 17 Geographic • Region - Text Here • Country - Text Here • Population - Text Here • Climate - Text Here Demographic • Age - Text Here • Gender - Text Here • Ethnicity - Text Here • Nationality - Text Here • Occupation - Text Here • Income - Text Here • Family Size - Text Here Psychographic • Lifestyle – Text Here • Personality - Text Here • Values - Text Here • Interest - Text Here Behavioral • Brand Loyalty - Text Here • Benefits Sought - Text Here • User Status - Text Here • Usage Rates - Text Here • Occasion - Text Here • Readiness to Buy - Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Segmentation
- 18. Business Market Segmentation 18 Personal Characteristics • Buyer Seller Similarity Text Here • Attitude towards Risk Text Here • Loyalty – Text Here Situational Factors • Urgency Text Here • Specific Application Text Here • Size of Order Text Here Purchasing Approaches • Purchasing Function Text Here • Power Structure Text Here • Nature of Existing Capabilities Text Here Operating Variable • Technology Text Here • User/ Non User Status Text Here • Customer Capabilities Text Here Demographics • Industry Text Here • Company Size Text Here • Location Text Here
- 19. International Market Segmentation 19 Geographic Cultural Economic Political-Legal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Region - Text Here • Country - Text Here • Population - Text Here • Climate - Text Here • Language -Text Here • Lifestyle - Text Here • Beliefs - Text Here • Social Groups - Text Here • Ethnicity -Text Here • Values - Text Here • Occupation - Text Here • Income - Text Here • Nationality - Text Here • Country - Text Here • Interest - Text Here
- 20. 20 Build Strong Brands Creating Brand Equity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Crafting Brand Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention.am Develop Strategic Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dealing with Competition This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 21. Create Brand Equity 21 Brand Equity Brand Loyalty Brand Awareness Perceived Quality Brand Association Other Proprietary Assets • Reduce marketing costs • Trade Leverage • Familiarity – linking • Signal of substance / commitment • Reason to buy • Price • Channel member interest • Differentiating / Positioning • Reason to buy • Create positive attitude / feelings • Competitive advantage Provides value to customers by enhancing customer’s: • Confidence in the purchase decision • Use satisfaction Provides value to firm by enhancing: • Brand Loyalty • Prices/ Margins • Brand extensions • Competitive advantage Future PerformanceIndicators /EffectsCategory
- 22. Crafting Brand Positioning 22 How I Would Describe the Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How the Brand Makes Me Look This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How the Brand Makes Me Feel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What the Product Does for Me This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Personality Text Here Symbols Facts
- 23. Brand Positioning Framework 23 Ideal positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Don’t even think about this This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Risky What Competition Has To Give What You Have to Offer What Customers Want 01 0203
- 24. DevelopStrategic Positioning 24 Superior Quality Customer Value Moderate Prices Differentiation Write Your Strategy Based On Product Differentiation Comprehensive Cost Leadership Write Your Strategy Based Cost Leadership Mention Your Key Focus Areas Focus on Priorities STRATEGIC TARGET
- 25. Competitive Analysis 25 Company & Product Target Customers Key Benefits Price Value Proposition Quality Conscious Consumers Of Chicken Tenderness 10% Premium Safety-conscious Upscale Families Durability & Safety 20% Premium Convenience-minded Pizza Lovers Delivery Speed & Good Quality 15% Premium Good Pizza Delivered Promptly At Your Doorstep With Moderate Prices This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 26. Market Competitiveness- Ratings 26 Key Success Factors Own Competitor 1 Competitor 2 Competitor 3 Financial Position Advertising Market Share Brand Image Customer Loyalty Product Range Distribution Price Competition Geographical Expansion Ratings This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 27. Market Competitiveness- Score 27 Key Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Financial Position 0.8 3 0.32 4 0.28 3 0.24 Advertising 0.12 4 0.63 5 0.32 2 0.36 Market Share 0.12 5 0.96 3 0.45 1 0.48 Brand Image 0.10 3 0.45 1 0.15 3 .012 Customer Loyalty 0.12 5 1.23 4 0.63 3 0.36 Product Range 0.08 4 4.36 3 1.30 2 0.20 Distribution 0.10 4 0.00 3 2.30 4 0.28 Price Competition 0.08 4 5.01 2 0.40 5 2.80 Geographical Expansion 0.10 4 1.06 2 0.9 1 1.56 Own Competitor 1 Competitor 2 Competitor 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 28. 28 Designing & Managing Services This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Setting Product Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Developing Pricing Strategies & Program This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Shape the Market Offerings
- 29. Setting Product Strategy 1/4 29This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What are you Trying to Market? • Mention Your Key Strategies / Comments Here Key Attributes Of Your Product / Solution • Mention Your Key Strategies / Comments Here Business Model • Mention Your Key Strategies / Comments Here Market Position • Mention Your Key Strategies / Comments Here Price Positioning
- 30. • Mention Your Key Strategies / Comments Here Market Targets • Mention Your Key Strategies / Comments Here Initial Market Penetration Strategy • Mention Your Key Strategies / • Comments Here Launch Team • Mention Your Key Strategies / Comments Here Channels / Partners Setting Product Strategy 2/4 30This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Who Should be Involved internally & Externally
- 31. SettingProduct Strategy3/4 31 Value Proposition & Key Message for Customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Why Should They Adopt It?
- 32. SettingProduct Strategy4/4 32 External Activities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tools for Customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tools for Internal Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 33. Designing & Managing Services 1/2 33 Survival Maximum Current Profit Maximum Market Share Product- Quality Leadership Maximum Market Skimming Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Rational Behind Choosing the Objective This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 34. Designing & Managing Services 2/2 34 Market Skimming Value Pricing Loss Leader Psychological Pricing Competitor Pricing Predatory Pricing Cost-plus Pricing Penetration Pricing Contribution Pricing
- 35. Developing Pricing Strategies and Programs 1/4 35 Enter the “Name of Strategy here • Write your comments here stating the reason behind selecting this particular strategy 01 Strategy for Introducing this price • Enter your key strategy here i.e. which geography you are planning to introduce the price first 02
- 36. Developing Pricing Strategies and Programs 2/4 36 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Basic $10 Per month Pro $20 Per month Advanced $30 Per month Business $40 Per month Platinum $50 Per month
- 37. Developing Pricing Strategies and Programs 3/4 37 Private Plan 10s per month 1 GB Bandwidth 10 MB Max File Size 3 GHZ CPU 256 MB Memory Get Private Plan Business Plan 20s per month 10 GB Bandwidth 50 MB Max File Size 5 GHZ CPU 1024 MB Memory Get Business Plan Unlimited Bandwidth No Maximum File Size Mega Plan 50s per month 5 GHZ CPU 4 GB Memory Get Mega Plan
- 38. Developing Pricing Strategies and Programs 4/4 38 Basic Placeholder Description Placeholder Text Text $9.90 Subscribe Premium Placeholder Description Placeholder Text Text $9.90 Subscribe
- 39. Deliver Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Manage Channel Partner Managing Retailing, Wholesaling, & Logistics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 39
- 40. 40 ManageChannel Partner1/3 Face-to-Face & WebEx Training Channel Flash Email Newsletter Video Library Prepare advanced, hands on training program & deliver it live via WebEx Training & it includes the following: Point A Point B Point C To Provide recent news on promotions, incentives, sales tools & more. Add other details as well like person who is accountable for implementing, timelines etc When it is to be launched All Trainings, instructed guide & announcements will be available on (mention platform name)
- 41. Name 1 Name 2 Name 3 Name 1 Name 2 Name 3 Manage Channel Partner (2/3) 41 Mention Key Comments Mention Key Comments Mention Key Comments Mention Key Comments Mention Key Comments Mention Key Comments Tier 1 Channel Partners Tier 2 Channel Partners This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 42. Manage Channel Partner 3/3 42 Sr. No. Product / Service Pricing Pricing Rational 1 Product 1 Text Here Text Here 2 Product 2 Text Here Text Here 3 Product 3 Text Here Text Here
- 43. Managing Retailing, Wholesaling, & Logistics 1/2 43 Supply Manufacturing Distribution & Warehousing Retail Consumer Second Tier Supplier First Tier Supplier First Tier Customer Second Tier Customer End Customer Supply Side Demand Side Supply Chain Management Information Flow Physical Flow Purchasing & Supply Management Materials Management Physical Distribution Management Logistics
- 44. 44 Managing Retailing, Wholesaling, & Logistics 2/2 Complete Previous Expenditure Records & Volumes Expenditure Divided by Items & Sub Items Expenditure by Division, Department or User Expenditure by the Supplier Future Demand Projections or Budgets The 5 major segment that are analyzed in the first stage are as follows
- 45. Communicate the Value Designing & Managing Integrated Marketing Communications Marketing Reach by Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45
- 46. Designing and Managing Integrated Marketing Communications 46 Trade Fairs Referrals Direct MailCanvassingTele Marketing Print Ads Online Advertising This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 47. Marketing Reach by Channels (1/2) 47 Online Marketing Offline Marketing Target Audience Social Media SEO Blogs Email PPC Affiliates Events Print Ads Sponsorships Radio
- 48. Marketing Reach by Channels (2/2) 48 10% 25% 30% 21% 6% 8% Current Year’s Acquisition Sources Tele Marketing Emails Online Media Print Ads Referrals Trade Fairs Current Year’s Acquisition Sources
- 49. New Product Detailed Overview This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Introducing New Market Offerings This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tapping into Global Markets This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Create Successful Long-term Growth 49
- 50. Introducing New Market Offerings- Product Introduction Idea • Explain the product idea in brief: e.g. to lock & unlock door from your smartphone • Text Here Product Details • Explain the product idea in detail for e.g. Requirement of the product • Technology used • Benefits 50
- 51. 51 NewProductDetailed Overview Profitability Analysis • Expected Profitability (Magnitude ; E. G. NPV • Return(e.g. IRR) • Payback Period • Low Cost And Fast To Do Technical feasibility • Technical Gap • Complexity • Technical Uncertainty Synergies • Market Synergies • Technological Synergies • Manufacturing/ Processing Synergies Market Attractiveness • Market Size • Market Growth • Competitive Situation Product Advantage • Unique Benefits • Meets Customer Needs Better • Value For Money Strategic • Degree To Which Project Aligns With Business Strategy • Strategic Importance
- 52. Tapping into Global Markets 52 South America This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% Australia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15% Asia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35% North America This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20%
- 54. Marketing Management Dashboard 1/5 54 2020/01/21 2020/01/22 2020/01/23 2020/01/24 2020/01/25 2020/01/26 2020/01/27 2020/01/28 2020/01/29 2020/01/30 Daily Impressions by Campaign – Last 12 Weeks 80 40 50 20 0 10 20 30 40 50 60 70 80 90 Category 4 Category 3 Category 2 Category 1 CPA by Campaign – Last 12 Weeks 45% 24% 20% 11% Acquisition by Campaign – Last 12 weeks 586 Total Impressions 2580 Total Click 250 Total Acquisitions 147 Cost Per Acquisition Total Spend vs Total Budget of 105.00$ 70% Campaign 1 vs Budget of 25.000$ 30% Campaign 2 vs Budget of 30.000$ 60% Campaign 3 vs Budget of 50.000$ 80%
- 55. Marketing Management Dashboard 2/5 55 Campaign Performance (today) Cost Per Conversion $30.36 Conversion Rate 5% CTR 2%$2125 Total Spend 10 Conversions $200 20 $30 2% $25 10% $5200 Cost Per Conversion $40.5 Total Spend $3200 Average CTR 12.36% 100 300 500 700 900 1100 1300 10 May 2020 11 May 2020 12 May 2020 13 May 2020 14 May 2020 15 May 2020 16 May 2020 17 May 2020 18 May 2020 Clicks vs Conversion Clicks Conversions 30 50 20 70 0 20 40 60 80 Campaign 1 Campaign 2 Campaign 3 Campaign 4 Conversion Per Campaign $0 $20 $40 Campaign 1 Campaign 2 Campaign 3 Campaign 4 Cost Per Conversion Per Campaign
- 56. Marketing Management Dashboard 3/5 56 0 10 20 30 40 50 60 0 10 20 30 40 50 New Customer Signups 0 2 4 6 8 0 2 4 6 8 10 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Revenue & Sales – Last 12 months Amount Product 2.563 Net Profit 200 Active Customers 10.362 Solid Units 4.560 Total Revenue 24% 30% 20% 40% 20% 30% 26% Sales by Product Category 30 20 20 30 Customers by Region
- 57. Marketing Management Dashboard 4/5 57 0 1 2 3 4 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 Bounce Rate By Week Of Year 0 10 20 30 40 50 w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 Visits By Week Of Year 45% 25% 20% 10% Direct DisplayOrganic Paid Traffic Sources 1.029.973 Visits 35 Sec Avg Session Duration 2,6 Pages Per Visit 30% Bounce Rate 1.53.258 Page Views 30% Goal Conversion 2 5 3 4 0 1 2 3 4 5 6 Category 1 Category 2 Category 3 Category 4 Visitors by User Type 8% 12% 20% 0% 10% 20% 30% Direct Paid Search Organic Top 3 Channels by Conversion 8% 12% 20% 0% 5% 10% 15% 20% 25% Direct Paid Search Organic Top 3 Campaigns by Conversion 8% 12% 20% 0% 5% 10% 15% 20% 25% Direct Paid Search Organic Top 3 Pages by Conversion
- 58. Marketing Management Dashboard 5/5 58 0 20 40 60 80 100 120 Co. 1 Co. 2 Co. 3 Co. 4 Co. 5 Co. 6 Co. 7 Co. 8 Co. 9 Co. 10 Co. 11 Co. 12 Co. 13 Daily Marketing Spend Last 30 days Spend Revenue ROI 8.3612.569 320% 30% Display 60% Organic 40% Paid 80% Referral ROI Per Marketing Channel
- 59. Marketing Management KPI Metrics 1/2 59 Business Objectives KPI 1 KPI 2 KPI 3 KPI 4 KPI 5 Awareness Social Community Growth Share of Influencer’ Voice Volume Per Conversation & Reach Ratio Of Positive , Negative & Neutral Sentiment Traffic To Product Pages Engagement Percent Of Community Interacting With Content Interaction Per Followers Content Virality & Velocity “ Likes”, Re-tweets, Shares, Mentions, Etc Campaign #Hashtag Use Lead Generation Cost Per Lead From Social Channel Social Media ‘S Assist In Purchase Path Qualified Sales Leads From Social Reach Within Target Audience # Of White Paper Downloads Demand Gen / Conversion Direct Attribution- Revenue & Trial Downloads Through Tracked Links Cost Per Acquisition Conversion Rates & Average Order Value From Social Channels Revenue Attribution For Key Influencers On-site Product Review Influences On Conversion Rates Customer Support Cost Savings (Call Deflection) Avg. Time To Issue Resolution Chane In Sentients Around Support Issue Number Of Issues Resolved Issue Resolution Rate Per Agent Advocacy Number Of Active Advocates Share Of Influence Percent Of Brand Communication Driven By Advocates Influence Score & Reach Of Advocates Revenue Attributable To Advocates Product Innovation Number Of Product Ideas Submitted Number Of Ideas Included In Product Developing Number Of Bugs Reported & Fixed Size Of Community Providing Product Feedback Engagement Rates In Product Forums
- 60. Marketing Management KPI Metrics 2/2 60 KPI Activities Metrics Calculation Trend Indication Demand generation Direct & Indirect Indications at event, trade show, on-line subscription, document downloads, advertising etc. Cost Per Lead; Cost per Sales Appointment; Response rate Number of Lead/sales appts/ responses divided by marketing investment in lead generation programmes Declining ratios ,may indicates ineffective marketing activities. Determine efficiency by correlating lead generation to new client acquisition results New client acquisition RFP & collateral marketing material, targeted advertising, strategic investment tactics Marketing’s contribution to the cost of acquisition (Marketing’s cost to support client retention divided by total retention budget comprising contributions from Marketing & other departments) multiplied by present value of new business over 12 months Increasing result may indicate that marketing activities are costly Increasing budget can be justified if retention of clients are high. If not, identify alternative marketing tactics- digital vs print formats for collateral & advertising. Profitability & Retention of Current Clients On-going communication, special promotion Marketing’s contribution to retention (Marketing’s cost to support client retention divided by total retention budget comprising contributions from Marketing & other departments) multiplied by client revenues, less gross margin & lost revenues form clients who were not retained over a 12 month period Increasing result may indicate that marketing activities are costly. It may be worth the investment for highly profitable clients. Consider segmenting clients according to potential for new business & long-term profits & allocates budgets accordingly.
- 61. Marketing Tools Management Icons Slide 61
- 62. 62 Coffee BreakPresentation will continue in 15 minutes11:00 to11:15 a.m.
- 64. Stacked Column 64 4.3 2.5 -3.5 -4.5 2.4 4.4 -1.8 -0.8 -6 -4 -2 0 2 4 6 8 Product 01 Product 02 Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 65. Area Chart 65 4.3 2.5 -3.5 -4.5 2.4 4.4 -1.8 -0.8 -5 -4 -3 -2 -1 0 1 2 3 4 5 Product 02 Product 01 Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 66. Our Mission 66 Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 67. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation Our Team 67
- 68. Our Goal 68 Goal 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 69. Our Financial 69 23% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Minimum 83% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Maximum
- 70. Thank You 70 Address # street number, city, state Contact Number 0123456789 Email Address [email protected]