Matteo Giovannetti, Come ottenere dati di qualità senza raccoglierli?
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Come ottenere dati di qualità senza raccoglierli? L’accesso a informazioni affidabili è essenziale per ricerca e innovazione, ma le limitazioni normative e i costi elevati ne ostacolano l’uso. Replica Italia è un digital twin della popolazione italiana che genera Synthetic Users, profili digitali realistici in grado di simulare abitudini e comportamenti senza mai utilizzare dati personali reali. Un’alternativa innovativa ai metodi tradizionali, che accelera le analisi, permette di testare strategie in sicurezza e apre nuove prospettive per AI, ricerche di mercato e decision-making. In questo talk esploreremo il potenziale dei dati sintetici e il loro impatto sul futuro dell’analisi dei dati.
Matteo Giovannetti, Come ottenere dati di qualità senza raccoglierli?
- 2. Come ottenere dati di qualità senza raccoglierli? Replica Italia Matteo Giovannetti COO & CO-FOUNDER @Clearbox AI
- 3. SELECTION OF CLIENTS Since 2019, our mission has been to understand and solve the challenges that companies face when testing and deploying AI projects into production. CHI SIAMO: BEP Financially viable and independent 30+ OUR COMPANY Founded by innovators who decided to exploit the newest AI and Data technologies coming from research and the academic world to build reliable, concrete, and realistic AI projects, with the final goal of generating business value. RESULTS A team of Data, Data Science, ML, MLOps, Software and Privacy experts. Certified CIPP/E. TEAM R&D PARTNERS Projects delivered The company won the National Innovation Award in the ICT domain and the European Seal of Excellence. ACHIEVEMENTS Future AI Today’s AI Synthetic Data Real Data Data Used for AI 2020 2030 By 2030, Synthetic Data will completely overshadow Real Data in Analytics and AI projects; 10+ | 30% PhD, 70% MSc
- 4. 4 Marketing teams need vast amount of consumer data ➢ Refine their marketing mix, optimizing product positioning, pricing, and promotions ➢ Optimize digital advertising performance, ensuring ad spend is targeted effectively ➢ To gain deeper knowledge of their current customers and uncover new potential segments
- 5. Challenges 5 1) Traditional Market Research is slow & expensive -> Time-consuming - Surveys, focus groups, and data collection take weeks or months. -> High costs – Recruiting panels and conducting research require significant budgets. -> Limited scale – Small sample sizes can lead to biased or incomplete insights. 2) Digital Advertising struggles with data limitations -> Third-party data restrictions – Privacy regulations (e.g., GDPR, cookie deprecation) reduce targeting effectiveness. -> Audience segmentation gaps – Limited knowledge about customers; marketers seek to enrich audiences with behavioral, attitudinal, or lifestyle attributes.
- 6. Replica Italia is a synthetic population that replicates real Italian consumers, enabling companies to analyze behaviors, test strategies, and generate insights—instantly and at scale. 6 Introducing Replica Italia: The AI-powered Digital Twin of the Italian Population 60 million AI-generated users – Modeled on real-world demographics, transactions, and behaviors. Continuously updated & queryable – A living dataset that evolves with market trends. Scalable & customizable – Filter, segment, and analyze synthetic audiences tailored to your needs. Privacy-compliant – No real user data, fully GDPR-compliant.
- 7. 7 Open, aggregated, purchased and simulated Data Custom deploy and fine-tuning of the pre-trained model How Replica Italia works Transactional / Behavioral / Demographic / Geolocation Data Sources Natural language answers to briefs Output Synthetic Users LLM On demand Audience enrichment/generation
- 8. How are Synthetic Users generated A synthetic user is based on a language model pre-trained on tailored datasets. AI personas generate realistic user histories which are then converted into structured datasets. 8
- 9. On top of Replica Italia, we can build multiple applications.
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- 11. 11 Application 1: CRM Enrichment Boost your CRM with synthetic attributes. Upload your audience, choose which attributes to enrich, and get a new dataset with added dimensions. Fast, privacy-safe, and fully customizable. Use it to: ✅ Add depth to existing customer records ✅ Build smarter clusters without running surveys ✅ Improve personalization and targeting with richer data 👉 How it works: You upload a CSV file with your audience; You define which attributes you'd like to add; We return a new CSV enriched with synthetic but realistic values. 🎯 Examples of enrichment attributes: Media habits (online, TV, radio); Household composition; Income bracket; Shopping behavior; Mobility pattern; Food & diet habits; Health-related behavior.
- 12. 12 Application 2: Ask Replica Ask questions about the Italian population, extract insights. Use natural language to get structured answers from our synthetic digital twin of Italy. Use it to: ✅ Explore regional trends, habits, and demographics ✅ Support positioning, media planning, product strategy ✅ Replace slow desk research with instant insights 👉 Example query: "How many 25–34 year olds live in Milan and use public transport daily?" "What percentage of households in Southern Italy have at least two children and own a car?" "Which small towns (10K–50K residents) have the highest concentration of people interested in fashion and style?"
- 13. 13 Application 3: Market Research Run research in hours, not weeks. Create synthetic panels and simulate real responses. No fieldwork, no delays. Use it to: ✅ Validate new product or campaign ideas ✅ Simulate surveys and focus groups ✅ Generate personas and segmentations 👉 How it works: Start by defining your target segment and creating a synthetic panel of any size; Then submit your survey questions; The system instantly collects and returns credible, aggregated responses. 👉 Example query “How often do you consume snacks between meals?” “Which are your favorite food brands?” “How important is sustainability in your food choices?”
- 14. 14 Future Developments What’s next for Replica Italia? -> Expanding globally: - Replica US, Replica Europe and beyond – Scaling synthetic populations to new markets. -> Finding new applications on top of Replica Italia: - Data Science & AI Bootstrapping – Synthetic data for model training & validation - Software Testing – Generating synthetic transactions & user data for QA - Ideas & feedback? What other applications would you find valuable? Let’s explore new opportunities together!
- 15. GRAZIE