Mazour Ivan, Ecommerce - The Future
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The eDays International E-commerce Conference took place in Moscow on June 4-5, 2015, focusing on the future of e-commerce and customer-centric strategies. Key discussions included the importance of utilizing customer data for enhanced marketing and engagement, predicting that customer experience will be a major competitive factor. The conference also highlighted the growing trend of companies appointing chief customer officers to improve customer relations.
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E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 6
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font size 24 - 36]
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• Third.
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E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 7
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![[Title of Part 1]
[Text in Arial, ideal
font size 24 - 36]
• First,
• Second,
• Third.
[Illustration if any]
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 8
[Small
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![[Title of Part 1]
[Text in Arial, ideal
font size 24 - 36]
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• Second,
• Third.
[Illustration if any]
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 9
[Small
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font size 24 - 36]
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• Second,
• Third.
[Illustration if any]
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 14
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![[Title of Part 1]
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E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 16
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![[Title of Part 1]
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font size 24 - 36]
• First,
• Second,
• Third.
[Illustration if any]
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 17
[Small
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![[Title of Part 1]
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font size 24 - 36]
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E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 18
[Small
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Mazour Ivan, Ecommerce - The Future
- 1. Ecommerce – The Future EDAYS INTERNATIONAL E-COMMERCE CONFERENCE M O S C O W , J U N E 4 - 5 , 2 0 1 5
- 2. Ometria lets online retailers truly understand their customers It then powers automated personalized marketing Which increases engagement and drives extra revenue E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 2
- 3. E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 3
- 4. E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 4
- 5. RaaS E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 5
- 6. [Title of Part 1] [Text in Arial, ideal font size 24 - 36] • First, • Second, • Third. [Illustration if any] E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 6 [Small company logotype]
- 7. [Title of Part 1] [Text in Arial, ideal font size 24 - 36] • First, • Second, • Third. [Illustration if any] E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 7 [Small company logotype]
- 8. [Title of Part 1] [Text in Arial, ideal font size 24 - 36] • First, • Second, • Third. [Illustration if any] E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 8 [Small company logotype]
- 9. [Title of Part 1] [Text in Arial, ideal font size 24 - 36] • First, • Second, • Third. [Illustration if any] E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 9 [Small company logotype]
- 10. RaaS Ecommerce E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 10 CMS PIM Inventory Payment CRM ERP Analytics Marketing Personalisation
- 11. Customer Centricity E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 11 And how far you can take it
- 12. Customer Centricity “By 2016, 89% of companies believe that customer experience will be their primary basis for competition, versus 36% four years ago.” - Gartner E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 12
- 13. Customer Centricity “By 2016, nearly 90% of consumer product companies will have appointed a Chief Customer Officer.” - Gartner E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 13
- 14. [Title of Part 1] [Text in Arial, ideal font size 24 - 36] • First, • Second, • Third. [Illustration if any] E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 14 [Small company logotype]
- 15. Customer Centricity "We predict that companies will use insights from CRM data to acquire more profitable customers through better targeting, to reduce the cost of acquisition in the early stages of the relationship, to cross and upsell to the right customers, and to increase wallet share through loyalty, retention, and recovery programs. They will support these activities through various analytical solutions deployed across the customer lifecycle." - Forrester E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 15
- 16. [Title of Part 1] [Text in Arial, ideal font size 24 - 36] • First, • Second, • Third. [Illustration if any] E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 16 [Small company logotype]
- 17. [Title of Part 1] [Text in Arial, ideal font size 24 - 36] • First, • Second, • Third. [Illustration if any] E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 17 [Small company logotype]
- 18. [Title of Part 1] [Text in Arial, ideal font size 24 - 36] • First, • Second, • Third. [Illustration if any] E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 18 [Small company logotype]
- 19. E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 19
- 20. E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 20 Thank you!