The document discusses various measures that companies can take to avoid cyber attacks. It recommends that companies train employees on cybersecurity awareness, keep systems fully updated to patch vulnerabilities, implement zero trust and SSL inspection for security, examine permissions of frequently used apps, create mobile device management plans, use passwordless authentication and behavior monitoring, regularly audit networks to detect threats, develop strong data governance, automate security practices, and have an incident response plan in place. Taking a proactive approach to cybersecurity through multiple defensive strategies is crucial for businesses of all sizes to protect against increasing cyber attacks.