Media & entertainment marketing automation and omnichannel media
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The document outlines the Shephertz App42 platform, emphasizing its omni-channel digitization and marketing automation capabilities in media. It highlights current trends, user engagement strategies, and advanced analytics for optimizing user acquisition, retention, and conversion. Additionally, it discusses features such as in-app messaging, gamification, and push notifications that enhance user interaction and enable businesses to launch campaigns rapidly without technical dependencies.
Media & entertainment marketing automation and omnichannel media
- 1. Omni-Channel Digitization & Marketing Automation Platform
- 3. Current Trends in Media
- 4. The Evolution of Media Over the Years
- 5. Rise of Digitization in Media
- 6. Rise of Digitization in Media
- 7. Rise of Digitization in Media
- 8. Rise of Digitization in Media
- 9. The New Monetization Map for Media
- 10. Omni-Channel Marketing in Media
- 11. Use Cases in Media/Entertainment
- 12. General • Omni-channel engagement across – Mobile, Web, Social etc. • Deep Analytics and making the Big Data actionable • Tracking user behavior across channels and taking action either on demand or campaign based • Identify which channel is more effective Web, Mobile • Integrating offline, legacy, transaction data with data generated through new age devices to launch new use cases and campaigns • Launch new use cases and campaigns in days & weeks • Ability for Business/Marketing team to launch campaigns without having any dependency on Development team • Monitor effectiveness of campaigns
- 13. User Acquisition • Enable in-app referring on WhatsApp, Facebook, Twitter to acquire more users in exchange of limited free content • Allow sharing of any achievement, reward, gift or any other event on social media platforms • With remarketing ads, obtain the attributes of the most successful segment to target similar people on Facebook
- 14. Engagement • Assisting Onboarding through InApp messages and push notifications • Revive engagement with dormant users with notifications across all channels including web • Grow revenue by launching coupon campaigns on special occasions • With real-time analytics, optimize campaigns for better results on the fly • Target each customer with contextually relevant campaign, like, sending an in-app message of a new release of their favorite content section • With location based campaigns, target users based on their regional interests • Analyze your users’ browsing pattern and preferred channel for personalized campaigns • Live Chat – Assign a rep or allow your users to have in-app chat discussion with your representation
- 15. Gamification • Induce competitive spirit with social leaderboards based on content sharing, maximum downloads or top purchasers • Allow integration with social platforms to maintain their buddy list • Introduce real-time in-app chat for discussion on the content with the buddies • Provide achievement badges based on the frequency of interaction with the content, like, give users who frequently reads about movies the badge of Movie Buff • Launch competitions for the users with their buddies
- 16. Conversion • Recommend other products to your users based on item similarity and user similarity. People who have purchased/checked out this have also purchased/checked out that • Tracking the user behavior based on events and recommending • Users who have not made any purchase for past 1 month, send re-engage notifications • Target based on Demographic parameters • If the customer clicks on a particular banner, tutorial, button– Automated email to be sent to the sales rep so that he can engage with the user right away
- 17. Prediction Analysis • Boost customer lifetime value by predicting the kind of content they would want to interact with regardless of their segmentation • Forecast the propensity of the users to make purchases and launch marketing campaigns to influence their moves • Improve retention by predicting the tendency of the users to uninstall the app and retain with targeted marketing campaigns
- 18. Partner Integration • Enhance the omni-channel experience by securely exposing the protected resources as APIs for integration with the other apps • Partner with a brand with seamless and direct integration for exclusive or early bird access to the content • Monitor the performance and with alerts take preventive actions to always stay up and running
- 20. Why ShepHertz - One Stop solution - Omni-channel Platform – Supports 18 Native Platforms - Big Data - Leverage Real time data generated by New age devices as well offline - Time To Market - Launch use cases in hours than in weeks - End-to-End Solution - Single provider which offers you all the services with committed SLAs and transparent/predictable pricing - API driven so existing investments does not get wasted. - Dependency of CMOs, Marketing & Product Heads on Tech is removed - Expose protected resources as APIs – To Partner Apps and systems - Deployment Model – Public, Dedicated, Hybrid & OnPremise
- 22. Continual Transformation Environment to build Omni-Channel Apps Backend API Services Gamification Automation & Actionable BigData Integrate with other Apps by Exposing APIs Launch Use Cases & Campaigns on Omni-Channels – Mobile, Web, Social, IoT, Wearables, TV, Kiosks/ATMs App Behavior Legacy AppsReal Time Offline Big Data Transactional External AppsUnstructured
- 23. Need to interface with multiple Cloud Service providers Leverages & Compliments their legacy applications Leveraging BigData - User Acquisition, Retention, Engagement & Conversion In context seamless transition of consumers across Omni- channels Ever increasing customer expectation : Expects new services in weeks Challenges & Constraints
- 24. App42 Cloud API - Services
- 25. Actionable BigData- Everything you need to grow your App
- 26. App42 API Gateway – Comprehensive API Management
- 27. Verticals
- 28. Server Locations
- 29. ShepHertz App42 Platform Deep Dive
- 30. IoT Apps Enterprise Apps (External + Internal) Omni-Channel Wearables 800+ APIs 30+ Cloud Services Actionable BigData Realtime Messaging System API Management App42 Cloud Ecosystem IaaS Providers – IBM, vCloud Air, AWS, Azure Hybrid Enterprise OnPremise
- 31. Acquisition Gamification Virality Campaigns – In-App Referrals Social Posting Engagement Rewards Achievements, Gifting, Social Leaderboards Push campaigns with A/B Testing, Geo Targeting, Geo- Fencing In-App Recommendation & Messaging Retention App Remarketing on Facebook Email Campaigns Push notifications to users about to churn(predictions) Conversion Funnel management & segmentation Trigger based action e.g drop off points Push Notifications to users about to convert(Predictions) Diagnostic Info Analyse Act Monitor Real-time Actionable Analytics
- 32. Define • Events • Properties • Segments • Campaigns • Model • Offline Analyze • App Data • Behavior • Flow • Funnel • Cohorts • Effectiveness Target • Mobile & Web Push • InApp • Social • Email • Survey • Web Push Predict • Classification • Linear • Anomaly • Clustering (Recommendation) App42 Actionable Analytics
- 33. •Send Push Notifications, Facebook Wall Posts, In-App Messages, Emails and Chat Pop- ups to Segmented Users •Facebook Remarketing •Strategize Push and In-App Campaigns Segmenting and Targeting •Track App Retention Metrics with User Cohorts •Run User-Retention Campaigns and check success/failureCohort Analysis •Real-time Session Tracking and Targeted Action •Identify Drop-off Points •User Session Time on various Page Views Session Tracking •Forecast your users’ next moves and find out the propensity of churn and conversions •Influence their next moves with personalized Push and Email campaigns Prediction Analysis e.g. - “Trigger In-App Message if a User stays on a page for more than 30 seconds” App Engagement and Retention
- 34. Advanced Segmentation based on Multiple Events and User Properties e.g. - “Users of Age 25 from New Jersey who started the App today but did not make a purchase” Behavioural Segmentation
- 35. Event Based Achievements Events Reads multiple books Bookworm Owns many books Bibliophile Lends multiple books Librarian • Create achievements based on certain events to increase user recognition and easy engagement • Assign badges as soon as users do those events • Get to be creative in the badge design and names
- 36. ENTRY POINT EXIT POINT DROP-OFF POINTS Engaging the user during these in- session drop off points based on real-time analytics (Enhancing in- app Personalization) Engaging the user at the entry point (can be based on past session) Engaging the user at the exit point based on his current session activity Send information on DEALS Send information on OFFERS Send RECOMMENDATIONS APP SESSION Session Event Tracking
- 37. Type of Campaign Target Audience Date Range to run Campaign Campaign Trigger (Event) Message/Push Layout Frequency of Occurrence CTAs Action Paths Another Event A/B Test Custom Code URL To run chain campaigns Run Ad Campaigns Set Real time In-App triggers to boost Conversion Run Retention Campaigns Schedule highly targeted Push Notifications Run Chain Campaigns to progressively bring Users down the Sales Funnel Campaigns
- 38. Dashboard • Comprehensive Dashboard • Customizable • Daily Metrics Mails • Deep dive based on interest
- 39. Omni-Channel Dashboard • Real-time App Installs • Current Active Users • Average Session Time • Total current events
- 40. Web Push Notifications Ability to Add Channels: The greatest thing about triggering the opt-in box to the user to click on allow or block is that you can enable them to choose the channels they would like to subscribe to instead of opting for all the notifications. User Segmentation: In addition to enabling the users to choose channels, you can also segment them according to their demographics, behavior, activities, device type, etc. This further enhances your targeting and increases the conversion of your push messages up to 75%. Push Automation: It is difficult to send out web push manually every time your user does any desired event. With the ability of marketing automation tools, you can create events that you consider are important and you may go ahead and create campaigns based on those events.
- 41. Unified Notifications • Target customers based on User Behavior, Events & Properties, Offline Data • Rich Notifications • Classification of users – Predictive • Schedule • Campaign Based • Personalized • A/B Test • Geo Target/ Geo Fencing • Configure Badge & Sound
- 42. Push Campaign for Geo Targeting Interactive map for selecting the users in a particular location Select Country, State, City to send targeted push Getting Geo location of various users and then segmenting them to send targeted Push messages Campaigns can be built for automated targeting to the users on the specific geo locations Push Geo-Targeting Campaign Management
- 43. Push Geo-Fencing Campaign Management Push Campaign for Geo Fencing Interactive map to select the multiple Geo Fences A fence can be as small as 50 meters Users can be targeted based on following cases • Entering the fenced area • Exiting the fenced area • Dwelling inside the fenced area
- 44. Define – Multi-level Segmentation
- 45. Insights – Active Users (DAU, WAU, MAU) Set Goals – Get trigger mail
- 46. Insights - Funnel Analysis Create user flows - track drop off points & Target Get accurate analysis of the screens where users mostly lose interest Create specific campaigns to target them to move them further into the funnel for increased conversions
- 47. Insights - Cohort Analytics & Retention Marketing Track returning users with smart cohort analytics Analyze the days having majority of non-returning users Monitor the activities accordingly Plan personalized campaigns to bring them before they churn
- 48. Insights – Avg. Session
- 49. Insights – Installs & Un-Installs
- 50. Campaign – Push, InApp, Survey, Social Post, Email, Virality, Lead Generation
- 51. Campaign - Push Event based rich push notifications (include HTML, images, sound and badges, videos) Geo-target people with location based push notifications Create unlimited geo-fences across the world and run campaigns on people entering, exiting or dwelling for sometime in the fence Run experiments on your push notifications with A/B/n testing to try out different copies, CTAs and graphics to see which one works best
- 52. In-app referrals Implement growth hack in-app referral campaigns without any coding effort Choose among multiple sharing platforms Target users based on different segments to boost user acquisition
- 54. Effectiveness – Compare Campaigns
- 55. Predict Analyze Target • Define your Churn/Convert condition • Get the user’s likelihood of Churn or Convert • Know the reason of Churn or Conversion by looking at similar customer’s related activities • Know the type of customers who are churning or converting by looking at similar customer’s attributes • Target the segments by taking appropriate actions • Send Push notifications, In-App Campaign or take other actions to reduce churn or increase conversion Features • Increase Conversion, reduce Churn • Define your Churn/Convert condition • Bucket your customers into High, Medium or Low likelihood of Churn/Conversion • Know your bucketed customer’s related activities • Know your bucketed customer’s related user attributes • Take preventive action on bucketed segments to reduce churn or increase conversion • Identify Problem Areas • Retain customer loyalty Supports Classification, Regression, Anomaly Detection, Clustering Predictive Analytics
- 57. User interacts with your app/web Added to custom list based on in- app actions User leaves Sees Remarketing ad on Facebook offering benefits and suggestions Banner prompts that user to return to your app/web Completes the activities or takes further actions Remarketing - Facebook
- 58. Remarketing
- 59. Customers 9 One of the largest Insurance Cos BFSI BFSI Top News App Rovio Stars—creators of Angry Birds Top Media App Enterprise Enterprise Enterprise Enterprise Gaming Enterprise Top Airlines App Enterprise
- 60. Thank You