Media Releases for Lions Clubs
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This document provides guidance on writing effective media releases to attract journalists' attention and share news. It recommends that releases be one page, use catchy headlines and active language, and follow a structure including the headline, lead paragraph, quotes, additional information, and contact details. The purpose is to inform journalists concisely rather than advertise or publish policies. Key details to include are who, what, when, where, why and how to clearly summarize the news for readers.
Media Releases for Lions Clubs
- 4. a one page document with one purpose … to attract journalists’ attention … rarely published in full ... it is not an ad nor a policy document … it’s about news a media release is ...
- 5. occasions for a media release events record people trends
- 6. conflict + celebrity human interest novelty local bizarre topical what attracts media
- 7. what makes a Lions story work?
- 8. why are you newsworthy?
- 10. length one page (250 – 300 words) layout headed paper + ‘media release’ headline catchy (7- 9 words) font one font (larger size for headline) spacing single space paragraphs one central idea a para 3-4 sentences only contacts at the end + url release format
- 11. use present tense active language & plain english sentences less than 20- 25 words no Lions jargon common punctuation writing style
- 12. be readable
- 13. structure of a media release
- 14. headline to grab attention short, punchy, clever, bold 9 words or less when to write the power of the headline
- 15. 2/7/201515 first para how, why, when , where , how headline
- 16. 2/7/201516 quotes to ‘add life’ first para how, why, when , where , how headline
- 17. 2/7/201517 additional information background, statistics, event and club information first para how, why, when , where , how quotes to ‘add life’
- 18. first para how, why, when , where , how quotes to ‘add life’ additional information background, statistics, event and club information boilerplate and contact details name + title mobile + email + url facebook + twitter
- 20. write your club media release
- 22. target the right media who’s the audience? what media do they use beat journalists what’s the deadline