Medios de pago y expansión internacional: el caso Ticketbis-StubHub
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StubHub is an online ticket marketplace that allows sellers to make money from tickets they can no longer use, and buyers to purchase tickets for sold out events. StubHub earns a commission in exchange for providing authentic tickets, transaction processing, and guarantees. StubHub has expanded internationally and its payments team aims to offer the optimal mix of local and global payment options in each new market. The document provides tips for testing payment methods, analyzing checkout conversion rates, managing the costs and challenges of cross-border payments, and partnering with anti-fraud teams to improve the customer experience.
Medios de pago y expansión internacional: el caso Ticketbis-StubHub
- 1. innoPayments’17- Mar 2017 Medios de pago y expansión internacional: el caso Ticketbis-StubHub
- 3. StubHub business model Seller cannot attend an event. StubHub allows them to make the most of their misfortune: to make money without any hassle. They can sell ticket at +% premium Buyer wants to attend an event which is sold out. Acquiring tickets on the street or in non- specialized webs or blogs can be risky and unsecure. No guarantees for: 1) Money paid 2) Authenticity of tickets 3) Delivery of tickets 4) Seat options and prices StubHub earns a commission in exchange for market making, logistics, money intermediation and seat guarantees. To ensure that tickets are valid, StubHub only pays the seller once the event has taken place
- 5. Payments team goal “Offer the perfect mix of payment methods in each market, looking like local & being global”
- 6. Hot tips for payment methods
- 7. Checkout: test, test, test… & keep testing! o From global checkout conversion rate to step by step conversion rate analysis: Reduce the distorsion of data related to other checkout changes Understand the effect on conversion rate of changes on the mix of payment methods offered o Strong partnership and communication with Product and Data Analytics teams
- 8. Separate analysis for mweb version
- 9. Cross border payment processing: hidden costs o Tax: withholding taxes & permanent residence o Cash flow: remmitance period o Additional fees: FX & funds transfer fees
- 10. Offline payment methods: pros & cons
- 11. Abandon rate decrease: actions
- 12. Rejection rate decrease: actions
- 13. Other ideas o Close relationship with Antifraud team: antifraud tools set up optimization allows agility in payment methods testing, reduces costs and improves the user experience o Choose payment methods that collaborate when disputing chargebacks o Automatic alert system: do not wait for payment methods alerts, it can be too late and cause a big impact on sales! o Review conditions periodically: reserves, fixed fees, pricing, remmitance periods, fraud coverage, etc. o Don’t forget refunds, chargebacks and payout to sellers management Stop being a cost center and become a sales increase driver!
- 14. 9/6/2016 14