CRM stands for customer relationship management. Microsoft Dynamics is Microsoft's CRM product which aims to help businesses better understand their customers and transform digitally through applying intelligence to customer data. It has various products like Dynamics 365 for sales, marketing, customer service, and finance. Microsoft is a leader in the CRM market with over 140,000 employees and 17 million partnerships. It sees opportunities in cloud services and new partnerships, but faces threats from competitors like Salesforce.