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MillienialZ : For young audiences, by young audiences
Lee Casey
Head of Engagement
Science Gallery Melbourne
@lee_casey
@scigallerymel
EDIT ME
AN EXPANDING NETWORK
OUR MISSION
Our mission is to ignite
creativity and discovery
where science and art collide
MillienialZ : For young audiences, by young audiences
MillienialZ : For young audiences, by young audiences
PROGRAM PRODUCTION MARKETING
AUDIENCE
PROGRAM PRODUCTION
ENGAGEMENT
MARKETING
15yrs 25yrs
Millennials are….
WHAT EVEN IS A MILLENNIAL?
I AM NOT 15….
MillienialZ : For young audiences, by young audiences
MillienialZ : For young audiences, by young audiences
MillienialZ : For young audiences, by young audiences
MillienialZ : For young audiences, by young audiences
MillienialZ : For young audiences, by young audiences
MillienialZ : For young audiences, by young audiences
EMBED
MillienialZ : For young audiences, by young audiences
MillienialZ : For young audiences, by young audiences
WHO ARE YOU?
CHARACTER
DNA
VOICE
STORY
Barbara Streisand’s cloned dogs
Would you have a
relationship with a robot?
Would you change your DNA
to alter your appearance?
Would you fake tan for the
perfect selfie?
😀 🤬 💩 🤬 🤬 🤬
“NETWORK”
MillienialZ : For young audiences, by young audiences
MillienialZ : For young audiences, by young audiences
EXCHANGE
MillienialZ : For young audiences, by young audiences
MillienialZ : For young audiences, by young audiences
MillienialZ : For young audiences, by young audiences
What is the right balance?
When are we experts?
When are we not?
When are we just a gallery?
MillienialZ : For young audiences, by young audiences

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MillienialZ : For young audiences, by young audiences