Mineral water business plan
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The document discusses plans to start a bottled mineral water business. It will invest 50 crore initially and take a bank loan for the rest. The target customers are hotels, dhabbas, small shops, railway stations and bus stops along highways. The marketing strategy is to price bottles at Rs 15, lower than competitors, offer discounts, and strengthen relationships through festival greetings and gifts. Break-even is estimated at 3 years by selling 50,000 bottles per month at Rs 15 each.
Mineral water business plan
- 2. The demand for mineral water is increasing at a rapid rate, as people become more health conscious and take precautions against water borne diseases. Bottled mineral water provides easy transportability and assured water quality.
- 3. Investment We will invest 50 crore from our side and rest we will take loan from bank. Cost of Product.
- 4. Target segment Our target customers are hotels , dhabbas, small shops, railway station and bus stop. Mainly we will focus on dhabbas and hotels which are on the highways.
- 5. Marketing Strategies We will price our bottle at Rs 15 ,other brands like bisleri, kinley sell their bottle at Rs 17 We will give special discounts to our customers We will greet our customers in festivals and gift them in festivals, so that our relationship get more strong.
- 6. Breakeven analysis It will take around 3 years to break even in business. We are expecting to sell 50000 bottle per month at Rs 15 per bottle.