This document discusses strategies for creating and sustaining readers. It begins by noting the problem that an overemphasis on standardized tests could undermine reading for enjoyment. It then outlines the T-A-R-G-E-T framework for engaging readers, which stands for Trust, Access, Response, Guidance, Enthusiasm, and Tween/Teen Appeal. Key strategies proposed include giving students choice in books, access to class and school libraries, opportunities to connect with authors, and activities that promote enthusiasm like reading aloud and listening to audiobooks.