#MITXECS - Becoming a Customer-Centric Organization

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The document details the journey of Shoebuy, a customer-centric organization established in 1999, highlighting its growth and commitment to customer satisfaction. It discusses the importance of infrastructure, teamwork, and continuous innovation from 2008 to the present. The company is acknowledged for its wide range of products and strong service ratings.

Business

BECOMING A CUSTOMER-CENTRIC
ORGANIZATION
Anabela Perozek
@ShoeBuy
CMO
ShoeBuy

2
Becoming a
Customer-Centric
Organization
Anabela Perozek, CMO, ShoeBuy
@shoebuy

Established in 1999
Headquartered in Boston, MA
Continually ranking in Internet Retailer’s Top 100
Rated Excellent by Stella Service
Parent company is IAC
1200+ brands
1 million+ products

A company’s infrastructure
must support this
for it to become a reality.

#MITXECS - Becoming a Customer-Centric Organization

We’re not perfect yet, but we
are getting to where
we need to be
now.

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#MITXECS - Becoming a Customer-Centric Organization

1. BECOMING A CUSTOMER-CENTRIC ORGANIZATION Anabela Perozek @ShoeBuy CMO ShoeBuy

2. 2 Becoming a Customer-Centric Organization Anabela Perozek, CMO, ShoeBuy @shoebuy

3. Established in 1999 Headquartered in Boston, MA Continually ranking in Internet Retailer’s Top 100 Rated Excellent by Stella Service Parent company is IAC 1200+ brands 1 million+ products

4. Our journey

5. A company’s infrastructure must support this for it to become a reality.

6. Where we began 6

7. Warehousing

9. data

10. We’re not perfect yet, but we are getting to where we need to be now.

11. Call Center

12. The customer

13. 2008

14. 2011

15. 2013

17. Teamwork

18. We need to live up to the brand both externally and also internally

19. Today

20. Continuing to Innovate 2 Thank you!