Tom Challan sponsored 500 people in one year working less than 20 hours per week through cold leads. He achieved this through deciding to sponsor 1-3 people per day and outsourcing tasks to leverage his time. Some of his tips included stroking egos to build excitement, coaching recruits in groups instead of individually, being coachable himself by learning from more experienced people, and later generating his own leads through marketing. Tom Challan has now become an MLM coaching professional.