MLM Training Lounge - Part 7 - The Follow-Up - MLM Business Insanity
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The document outlines strategies for successful multi-level marketing (MLM), emphasizing the importance of building relationships by providing consistent value rather than focusing solely on sales. Key recommendations include using email campaigns to offer valuable content before pitching products and understanding the significance of nurturing leads and follow-up. It highlights that marketers often fail by neglecting relationship building and delivering consistent value to their audience.
MLM Training Lounge - Part 7 - The Follow-Up - MLM Business Insanity
- 1. MLM BUSINESS INSANITY © MLM Business Insanity MLM TRAINING LOUNGE
- 2. BUILDING 3 THE RELATIONSHIP BE VALUABLE Posi%on yourself by providing valuable informa%on and solu%ons. Giving and not taking. Give without being desperate for a sale. © MLM Business Insanity
- 3. THE KEY IS 4 CONSISTENT VALUE CONSISTENT VALUE By providing consistent value to a rela%onship, your prospect will grow to "know, like and trust" you. Email auto-‐responder campaigns © MLM Business Insanity
- 4. THE KEY IS 5 CONSISTENT VALUE WANT TO GET PAID? "We get paid for bringing value to the marketplace. It takes :me to bring value to the marketplace, but we get paid for the value, not the :me." -‐ Jim Rohn © MLM Business Insanity
- 5. BUILDING YOUR 6 EMAIL CAMPAIGN FOLLOW-UP EMAILS You do not want to say "hello" and then the next day say "buy something from me." Over deliver. Period. © MLM Business Insanity
- 6. BUILDING YOUR 7 EMAIL CAMPAIGN FOLLOW-UP EMAILS Avoid pitching all the %me. This is not value. © MLM Business Insanity
- 7. BRINGING 8 THE VALUE BRING SOLUTIONS Deliver content about solving your prospect's "problem," NOT a sales pitch to buy your product or service. Your prospects are not going to buy products or services, however, they will buy solu%ons to their problems. © MLM Business Insanity
- 8. BRINGING 9 THE VALUE "Nobody who bought a drill wanted a drill. They wanted a hole. What this means for you is that instead of offering informa:on about drills, you should be delivering informa:on about making holes." -‐ Perry Marshall © MLM Business Insanity
- 9. UNDERSTAND 10 THE FOLLOW-UP SOME SHOCKING STATISTICS • Email marke-ng has a 2x higher ROI than cold calling, networking or trade shows. © MLM Business Insanity Source: Marke%ngSherpa • Nurtured leads make 47% larger purchases than non-‐nurtured leads. Source: The Annuitas Group • ARer a presenta%on, 63% of aSendees remember stories. Only 5% remember sta-s-cs. Source: Chip & Dan Heath, Authors • 80% of sales require 5 follow-‐up calls. 44% of salespeople give up aRer 1 follow-‐up. Source: The Marke%ng Donut
- 10. THE RELATIONSHIP 11 EMAIL CAMPAIGN 3 STEPS FOR YOUR EMAIL CAMPAIGN 1. It's important that you view your follow-‐up as rela%onship building and provide value. 2. Yes, you do want to put your product or service offer in the follow-‐up. But provide at least 8 emails with valuable content BEFORE you insert your offer. 3. You'll need to review your email campaign sta%s%cs and make adjustments as you go. © MLM Business Insanity
- 11. WHY MANY MARKETERS 12 FAIL ONLINE Many marketers fail online because they are simply going for the sale and not the rela%onship. They aren't consistent in delivering value and they don't follow-‐up. Ul%mately, only you are responsible for your success online. • Understand who your ideal customer is • Write your vision and goals down • Provide valuable solu%ons to your ideal customer's problems • Deliver consistent and valuable content • Drive targeted traffic • Follow-‐up © MLM Business Insanity
- 12. THE 7-PART ONLINE MARKETING TRAINING SERIES PDFS 13 COMPLIMENTARY TRAINING AVAILABLE AT: MLMBUSINESSINSANITY.COM © MLM Business Insanity