SlideShare a Scribd company logo
www.cogniter.com
Mobile Application MarketingMobile Application Marketing
Drive your business by marketing your mobile application
www.cogniter.com
What is Mobile App Marketing?What is Mobile App Marketing?
 Promote your mobile app
 Increase Your app ranking on app
store with optimization tactics
 Generate downloads and get app
reviews
 Get customer ratings for your app
www.cogniter.com
Mobile App Marketing ObjectivesMobile App Marketing Objectives
 Product Enhancement
 New user acquisition
 Brand awareness
 Customer engagement
 Increasing app subscription
 Generate revenue
www.cogniter.com
Mobile Devices – Sales DataMobile Devices – Sales Data
www.cogniter.com
Top Mobile Application CategoriesTop Mobile Application Categories
www.cogniter.com
Key to Mobile App Marketing SuccessKey to Mobile App Marketing Success
 Product Quality: Create a strong app with no bugs or crashes
 Create Buzz: Stimulate discussion and brand buzz among influencers in
the target customer community
 Get Found: Use App Store Optimization best practices to be easily
found in the App Store and Google Play
 Create an Initial Burst: Use Paid Advertising and other advertising
platforms to promote your app.
www.cogniter.com
Key to Mobile App Marketing SuccessKey to Mobile App Marketing Success
 Encourage Sharing: Incorporate social sharing, email referrals and
text messaging to stimulate organic sharing of the app.
 Solicit Feedback: Request Feedback and solicit Ratings and Reviews
 Track and Measure: Use Analytics and tracking to continually optimize
ad spend, track in-app purchases and identify highest value users.
 Leverage other Channels: Incorporate social media and email
marketing to create a community for app users.
www.cogniter.com
Why Choose Cogniter Technologies?
 Cogniter has a highly skilled team of programmers, collectively
having more than 10 years of experience who can deliver unique
and attractive mobile applications to you.
 Cogniter has a specialized team who can do promotional / marketing
activities in the iOS App Store, Mac App Store, Google Play market
and Amazon App Store to promote your mobile app.
 Our talented team of professionals have the required skills to
expose, brand, and market your products in an effective manner.
 Cogniter's perfect combination of professional skills and experience
makes it the ideal choice for your mobile app development needs.
www.cogniter.com
A few TestimonialsA few Testimonials
Thanks to Jeniffer and the Cogniter team for their perseverance,
responsiveness, and good design.
Jack SamsonJack Samson
A great job completed on time and top quality work. Highly recommended.
Danny IrvineDanny Irvine
This was fun project for a new game for the ios. All of my expectations were
met. Thank you
MichelleMichelle
www.cogniter.com
Contact usContact us
Cogniter Technologies
Head Office:
2880 Zanker Road
San Jose, California 95134
United States
Email: sanjose@cogniter.com
Email: india@cogniter.com
Website: www.cogniter.com

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Mobile apps marketing

  • 1. www.cogniter.com Mobile Application MarketingMobile Application Marketing Drive your business by marketing your mobile application
  • 2. www.cogniter.com What is Mobile App Marketing?What is Mobile App Marketing?  Promote your mobile app  Increase Your app ranking on app store with optimization tactics  Generate downloads and get app reviews  Get customer ratings for your app
  • 3. www.cogniter.com Mobile App Marketing ObjectivesMobile App Marketing Objectives  Product Enhancement  New user acquisition  Brand awareness  Customer engagement  Increasing app subscription  Generate revenue
  • 4. www.cogniter.com Mobile Devices – Sales DataMobile Devices – Sales Data
  • 5. www.cogniter.com Top Mobile Application CategoriesTop Mobile Application Categories
  • 6. www.cogniter.com Key to Mobile App Marketing SuccessKey to Mobile App Marketing Success  Product Quality: Create a strong app with no bugs or crashes  Create Buzz: Stimulate discussion and brand buzz among influencers in the target customer community  Get Found: Use App Store Optimization best practices to be easily found in the App Store and Google Play  Create an Initial Burst: Use Paid Advertising and other advertising platforms to promote your app.
  • 7. www.cogniter.com Key to Mobile App Marketing SuccessKey to Mobile App Marketing Success  Encourage Sharing: Incorporate social sharing, email referrals and text messaging to stimulate organic sharing of the app.  Solicit Feedback: Request Feedback and solicit Ratings and Reviews  Track and Measure: Use Analytics and tracking to continually optimize ad spend, track in-app purchases and identify highest value users.  Leverage other Channels: Incorporate social media and email marketing to create a community for app users.
  • 8. www.cogniter.com Why Choose Cogniter Technologies?  Cogniter has a highly skilled team of programmers, collectively having more than 10 years of experience who can deliver unique and attractive mobile applications to you.  Cogniter has a specialized team who can do promotional / marketing activities in the iOS App Store, Mac App Store, Google Play market and Amazon App Store to promote your mobile app.  Our talented team of professionals have the required skills to expose, brand, and market your products in an effective manner.  Cogniter's perfect combination of professional skills and experience makes it the ideal choice for your mobile app development needs.
  • 9. www.cogniter.com A few TestimonialsA few Testimonials Thanks to Jeniffer and the Cogniter team for their perseverance, responsiveness, and good design. Jack SamsonJack Samson A great job completed on time and top quality work. Highly recommended. Danny IrvineDanny Irvine This was fun project for a new game for the ios. All of my expectations were met. Thank you MichelleMichelle
  • 10. www.cogniter.com Contact usContact us Cogniter Technologies Head Office: 2880 Zanker Road San Jose, California 95134 United States Email: [email protected] Email: [email protected] Website: www.cogniter.com