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mHealth : Mobile Monday
April 2013
Joe Drumgoole
VP Product Management
FeedHenry
• MEAP: Mobile Enterprise Application Platform
– Helps you build HTML5 and native mobile Apps
– Provides Cloud Integration
– Analytics
– Mobile Application Management
• For mHealth
– HIPAA compliant cloud in the US
– Private Cloud Deployment in Europe
2
My Healthy World (Aetna)
3
Social/Community Healthcare App
 Camera
 Push Notifications/Alerts
 Profile Setup & Filters
 Realtime content delivery
 Tracking & Metrics
 Interactive games, surveys etc.
iOS and Android Tablets
 Secure Multi-level User Admin
 Secure Social Sharing
 Backend Integration
 Login
Fostering health & wellness in young children in the US
Courtagen
4
Mitochondrial Disease Diagnostics
 Secure Multi-level User Admin
Secure Login
 Legal Notification
 HIPAA compliant
 Patient Details
 Backend Integration with
Diagnostic system
 Alerts
 Order test
 Track test
 Detailed Audit & Reports
Physicians receive diagnostic
information relating to genetic
testing. Increases the ease of test
ordering and the timeliness of
receiving diagnostic results all in a
secure, HIPAA compliant
environment.
iOS, Android tablets and
Desktop web browser
Trading Times - Dementia Challenge
5
Trading Times is a winner of the
'Living well with dementia' Design
Challenge, a competition run by
the Design Council and the
Department of Health to rethink
life with dementia.
Trading Times connects family
carers with local employers
Department of Health – Job App
Health New England/CourtSquare
6
Managed Care App
Provides members with a provider directory and member ID application
24/7 from any smartphone or tablet. Members can trigger directions
from their current location, call a provider or access ID cards, member
numbers and benefits information
 HIPAA Compliance end-to-end
 Private Cloud Deployment in CourtSquare private cloud
 Backend Integration
 Caching & Logic in Cloud
 Geolocation/Mapping
York Hospital
7
 Login
 Secure Backend Integration
 Secure Caching in Cloud
 HIPAA compliant
 Forms
 Geolocation/Mapping
 Search
Hospital App
The app brings the hospital to
the mobile device, helping
patients find a doctor, get live
medical information from a
doctor/nurse, refill
prescriptions, track wait times
in the ER, schedule
appointments and more.
• US law, created in 1996
• Ensure portability of health data amongst providers
• Promotes the concept of electronic health records
• Ensures privacy of data in “Covered Entities” and
their sub-contractors
• Safe guards are administrative, physical, technical
• Penalties of up to 1.5m in fines for violation
HIPAA - Health Insurance Portability and Privacy Act
8
• HIPAA compliance *really helps*
• Lots of “point app” opportunities
• HTML5 big plus for device ubiquity (universal service)
• Avoid FDA entanglements 
• Mobilizing the health professional vs mobilizing the
patient
• Sell to the channel not the end-user
• mHealth market in the US was 718m in 2011
• Grew by a factor of 7 from 2010
• Go get some!
Opening the US Health Care Market
9
• The Quantified Self
• Gamification
• Big Data
• Crowd sourcing
• Conduits and sensors
• Cloud + Mobile
• The patient/practitioner split
Key Trends
10
11
Joe Drumgoole
VP Product Management
@jdrumgoole
Thank You

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Mobile monday mhealth

  • 1. mHealth : Mobile Monday April 2013 Joe Drumgoole VP Product Management
  • 2. FeedHenry • MEAP: Mobile Enterprise Application Platform – Helps you build HTML5 and native mobile Apps – Provides Cloud Integration – Analytics – Mobile Application Management • For mHealth – HIPAA compliant cloud in the US – Private Cloud Deployment in Europe 2
  • 3. My Healthy World (Aetna) 3 Social/Community Healthcare App  Camera  Push Notifications/Alerts  Profile Setup & Filters  Realtime content delivery  Tracking & Metrics  Interactive games, surveys etc. iOS and Android Tablets  Secure Multi-level User Admin  Secure Social Sharing  Backend Integration  Login Fostering health & wellness in young children in the US
  • 4. Courtagen 4 Mitochondrial Disease Diagnostics  Secure Multi-level User Admin Secure Login  Legal Notification  HIPAA compliant  Patient Details  Backend Integration with Diagnostic system  Alerts  Order test  Track test  Detailed Audit & Reports Physicians receive diagnostic information relating to genetic testing. Increases the ease of test ordering and the timeliness of receiving diagnostic results all in a secure, HIPAA compliant environment. iOS, Android tablets and Desktop web browser
  • 5. Trading Times - Dementia Challenge 5 Trading Times is a winner of the 'Living well with dementia' Design Challenge, a competition run by the Design Council and the Department of Health to rethink life with dementia. Trading Times connects family carers with local employers Department of Health – Job App
  • 6. Health New England/CourtSquare 6 Managed Care App Provides members with a provider directory and member ID application 24/7 from any smartphone or tablet. Members can trigger directions from their current location, call a provider or access ID cards, member numbers and benefits information  HIPAA Compliance end-to-end  Private Cloud Deployment in CourtSquare private cloud  Backend Integration  Caching & Logic in Cloud  Geolocation/Mapping
  • 7. York Hospital 7  Login  Secure Backend Integration  Secure Caching in Cloud  HIPAA compliant  Forms  Geolocation/Mapping  Search Hospital App The app brings the hospital to the mobile device, helping patients find a doctor, get live medical information from a doctor/nurse, refill prescriptions, track wait times in the ER, schedule appointments and more.
  • 8. • US law, created in 1996 • Ensure portability of health data amongst providers • Promotes the concept of electronic health records • Ensures privacy of data in “Covered Entities” and their sub-contractors • Safe guards are administrative, physical, technical • Penalties of up to 1.5m in fines for violation HIPAA - Health Insurance Portability and Privacy Act 8
  • 9. • HIPAA compliance *really helps* • Lots of “point app” opportunities • HTML5 big plus for device ubiquity (universal service) • Avoid FDA entanglements  • Mobilizing the health professional vs mobilizing the patient • Sell to the channel not the end-user • mHealth market in the US was 718m in 2011 • Grew by a factor of 7 from 2010 • Go get some! Opening the US Health Care Market 9
  • 10. • The Quantified Self • Gamification • Big Data • Crowd sourcing • Conduits and sensors • Cloud + Mobile • The patient/practitioner split Key Trends 10
  • 11. 11 Joe Drumgoole VP Product Management @jdrumgoole Thank You