Mobile presentation - Sydney Online Retailer - 26 Sep 2011

1. 5 things you should know...Before you waste money on mobile Craig Sullivan@OptimiseOrDie

2. Naked self promotion@OptimiseOrDieConversion Rate Optimisation

3. A/B and Multi-variate testing

4. Cross channel optimisation

5. User CenteredDesign

6. Usability testing

7. Customer Research & Insight

8. Web Analytics

9. Browser and email compatibility

10. Contact deflection and online self service

11. Site search analytics

12. Site, Page and Campaign optimisation

13. Test design and execution

14. A long usable site portfolio

15. ROI on UX improvements

16. Over 18 years of boring meetingsGroup CX Manager for Belron® (O’Brien ®)I get to do it with crowds

17. "If you go to the men's washrooms at the Schiphol airport in Amsterdam, you may notice there's a fly in the urinals. It’s screen printed .So what do you think most men do? That's right, they aim at the fly when they urinate. They don't even think about it, and they don't need to read a user's manual; it's just an instinctive reaction that means 85% less spillage!The interesting feature of these urinals is that they're deliberately designed to take advantage of this inherent human male tendency.“This is my job.

18. “ Computer’s broken. Can’t afford another computer. Keep all my music, friends, photos and files on ‘ere. Thisis my computer.”Phil, 2007**Note : Phil doesn’t work for some trendy web development agency. where they experiment with facial hair and try for that trendy but well hard look,. He iswell hard.Phil lives in Deptford, loves his hip-hop, nice phones and giving you this Vinnie Jones look…

19. IntroductionIt’s like the wild westWhat’s the debate?It’s irrelevant:IntentDiscovery (Angry Birds)Context of useThe device they holdLet’s start with that then!

20. Rule #1 – Know the Device“Knowledge about devices that may be using or even lamely trying to use your web presence”

21. Rule #2 – Get good mobile analyticsWhy do you need good analytics?Huge range of handsetsDifferent specs, sizes, resolutions, model names.Desktop = 4 or 5 browsers.Mobile, lots of this:[Mozilla/5.0 (Linux; U; Android 3.2; en-us; Transformer TF101 Build/HTJ85B) AppleWebKit/534.13 (KHTML, like Gecko) Version/4.0 Safari/534.13]= Asus Eee Pad Transformer TF101

22. Mobile analyticsYou need accurate device trackingHandsets are always changing (upgrade, purchase)Android models are hard to keep up withI’m waiting to be impressed by other packagesFrom testing and hand wading through data, I know:GA is great for analytics, but Bango is ace for devicesIf you’re missing data, you’re guessing!Tip – Check if you’re undercounting Android devices.

23. Bango analyticshttp://bit.ly/nEf0WkAdd a bango tag to your site entry pagesWill track smartphone, feature phone, tablet, media player and games consolesThey sniff the handset, operator, country and other data, to get the device nailedFast and reliable tagsMeasure who is trying to use your site, please!Tip – Check where your figures for iPods and iPads are!

24. SegmentationFor continual optimisation, you need to tap into analytics and segmentationWe found things like:Mobile optimised site converts 3-4x betteriPhone converts 10-15% better than AndroidSome BB models convert higher than iPhoneDevices with keyboards have lower bail on formsScreen resolution is critical, device knowledge too

25. Rule #3 – Hunt Opportunity, not MythsIf you’ve analysed:Traffic routesBehaviour by segments/device classesFunnel dropout ratesWhat devices knock on your doorThen you should be seeing growth!Lets look at fresh stats from Sunday**Audience = 18+, driver, pulse but broad demog

28. Operating System% of all unique visitors

31. Analysis of the dataContinuing huge traffic growthApple is huge everywhere (iPhone, iPad, some iPod)Android growth rapid, leads in USA, Spain, others dueOther platforms are shrinking (Nokia, Blackberry, Other)Growth areas – iOS, Windows Phone, Android, TabletsApple absolutely owns the tablet marketTablets, though growing, are still only 8% of mobile visits in Australia. The big growth is smartphones.

37. Rule #4 – Be your own Mythbuster!Let’s get a few things off my chest!There are many myths around – let’s bust them!

38. Myth 1“Mobile optimised websites are just as good as apps”Not true (yet).You *can* do GPS, touch, pinch/zoom, phone and emailRun small databases, store offline dataPreferences, settings stored locallyDesign web apps for offline useGraphics and media handling superbWith Moore’s law, not long before gaming takes offI’ve seen some brilliant stuff being worked onYour mobile is more advanced than your desktop!

39. Integration with calendar, notes, contacts(1)Audio, video playbackStore preference settings, data and web pages locally on the device(2)Local databases (e.g. SQL)Speech input(3)Can do different keyboards for text, number, email and phone input(4)Touch, Drag and DropPinch and ZoomAccess to GPS locationAccelerometer (Gyro) functionsUpload filesSend emailClick/Tap to call

40. Myth 2“You can’t deliver a slick experienceon a mobile optimised site”Yes you can.You don’t have quite the range that an app hasIt’s much cheaper to change stuff thoughMuch more reactive to the businessIt can be driven more readily from web business dataWe leverage investment in an existing platformLibraries like Jquery are good examplesMany sites now have excellent Uis – see googleTry list at end of slideshow

41. Myth 3“We’d need to test on a huge range of handsets to reach a large audience. It’s too hard to do anything but just support the most popular models”Last 3 months, we tested out > 95% of handsetsIt’s a smartphone world, running one browser1 stylesheet for iPhone/Android1 stylesheet extension for Blackberry1 stylesheet for older phones

42. Myth 4“It’s hard or expensive to build optimised mobile sites”No – it’s quite easy, if you read the right booksSupporting wide numbers of handsets is straightforwardYou don’t need special technologyIt doesn’t cost lots of money, time, ‘experts’You do need good developersInvest in books, training, resourcesTotal time to first pilot = 8 weeksUser Centred Design kept it light, simple, fast

43. Myth 5“My boss needs to buy me all these cool smartphones, for er, like testing and stuff. Yay!”Nope. You can rent:Phones, tablets – by the hourReal devices, real networksBest testing system of the yearwww.deviceanywhere.com

44. Rule #5 – Performance is vital “We need to concentrate on the brand guidelines, slickness and personality.”Performance is vital on mobileAffects conversion rates hugelyStrip out everything you can and optimise again and againUse a CDN (e.g. Akamai, Level 3 to cache at a city level)Keep graphics extremely lowThe fallacy of the always on data connectionUse google site speed tags to measure real user speedsStop serving up unoptimised experiences or big pages!

45. Myth 6 - Example

46. So, how do you decide?Ownership does not equal ‘surfing and buying’Need research + analytics data – see earlier slide.You need device and conversion data, not random time wastingRemember to follow opportunity (think Amish DJ equipment store)Use your own site traffic figures – these are usefulOur analysis:Mobile web app, all markets (Q1-Q3 2011)iOS app in key markets (Now)Android app in high takeup markets (2012)Nothing else worth doing, yet!

47. Insight - Inputs

48. Insight - Inputs

49. User Centred DesignResearch

50. Our ToolsInputsSee slide

51. Mobile

52. What was happening at the time?We want a mobile site nowWe want zillions of zany appsWe want everything on everything for everywhere£xxxM online channelMobile represents an opportunity (no kidding!)Buy off the shelf?Spend lots on consultants?Go app crazy?Lets set some ground rules...

53. Mobile ObjectivesSupport over 90% of handsets High performance site, even in poor data conditionsPage weight 10-15k max for any page, 4-8k normalCore functions only – concentrate on revenue, not fripperies or gimmicksOptimal experience for device capabilitiesUse phone hardware (GPS, Touch, Call, Email)App like build, but for mobile site...

54. Mobile buildFour rounds of prototype testingRebuilt completely each timeCross testing with other platformsSynchronised with iPhoneOur first hybrid web appTested on 3 mths visit data for handsets – >95%Designed with APIs...

55. iPhone

56. iPhoneFour rounds of prototype testingRebuilt completely each timeCross testing with other platformsSynchronised with MobileLive in key marketsAPI’s added for affiliates & partnersNew version in the works – hard slog generally...

57. Web based booking

58. Web based bookingFive rounds of prototype testingRebuilt completely each timeCross testing with other platformsOne of the best prototype tests we’ve had“A jargon free website” “Really easy to read and understand” “All my questions were answered”Cross channel UCD - Designs in the good UX, improves each time, feeds other channelsNew process - converts 12.5% higher through ‘checkout’!Tip of the week – browser funnel comparison...

59. Summary - BenefitsVery fast build – post research, 10 weeks to build 3 cross platform sitesFocused on the user (but not driven by them)Align business and tech capability with customer ‘models’Rapid iterative design= fast feedbackBuilds are woven around testing for maximum insightCustomer match is awesome, very awesomeCross channel synergy really helps work out issuesSite works extremely well and makes lots of new moneyHigher overall grasp of service, lifted barriers, less pain...Streamlined mobile (7-10Kb page payload, works on huge range of devices, simple, fast, easy)Lo budget testing can start with paper, webcam, $60!...

60. TrafficRoutingPlease send visitors to the optimal site for their deviceYou can do this on your servers, but there is a lame easy way to do it, which makes the mobile site suckIt’s called page level redirection and is like being ‘passed around’ a call centreAsk your tech guys to do server/network level redirectsWe do device sniffing and route traffic at the network level, using AkamaiYou need to ensure you ‘send’ the mobile, tablet, media player, games console or TV to the right optimised ‘site’.Let customers ‘store’ their preferenceAlways let them have access to the ‘other’ site – e.g. desktopWe route iPad to our desktop site (for example)Lame traffic routing can make customers go...

61. ROI calculations:If you’ve got a mobile site you plan to optimise:Get some good device and mobile analyticsFind out where people are going...Ensure you get segments, not lumped in dataFind out how the segments convert (goals/outcomes)Low converting segments – hunt them down, find out why!Measure phone traffic using dynamic numbersFor example, Tablets/Mobile/Desktop – different Phone #Use a dynamic wrapper for click/tap phone numbersContact channels – Offer click to tap calling, Ringback (if profitable), Chat (if tested), email form or link.We get huge phone traffic contact from the mobile site. Why?Why aren’t you offering a Facetime number for iPhone?

62. ROI calculations:If you don’t yet have a mobile site:Badger or get accurate stats on all devices and routesCheck your Google keyword stats for mobile searchesMake sure you are counting mobiles trying to use your siteMeasure conversion rates of mobiles using the desktop siteMultiply this by 1.5, 2.5 and 3.5 times the conversion rateCalculate the extra revenue opportunity as a ‘range estimate’Build your mobile site using device and user insightMeasure conversion and revenue differences... - ROIIf you have traffic, you’re sitting on a huge opportunityPeople aren’t going to try lots of apps – websites, more soThis stuff is not expensive or hard to build...

63. Belron Conversion ROI12.4% from Web increase3.5% increase in downstream conversion rate30 seconds reduction in call time (1 sec = $30k AUD p.a.)Faster booking time (< 8%)Greater customer delight – feedback. Less questions and worries5.5% increase in NPS (Customer sat) score 4% increase in online conversion from mobile optimised site12.5% increase from Split TestingTotal increase in conversion (measured) = 32%Actual increase in conversion = 41%NO additional marketing spend neededWeb Channel : ROI positive within 2 weeks

64. Belron Mobile ROIDelivered huge traffic and phone callsIn some places, >20% of revenues and conversionsWe convert on some devices in double digits %Feedback has been in volume, and excellentWe’re live in nearly 30 countries with apps AND mobileOur app revenue is between 1/30th to 100th of the mobile siteSearch traffic (intent), a discovery route (SEO and PPC) and an optimised site = Device compatibility = reach = delight = engagement = conversionsV2 in the works with picture upload, more features.Revenue has been immense and one mobile site > DE onlineMobile Channel : ROI positive 3 days

65. The 5 things againKnow the device mixGet well configured mobile analyticsHunt opportunity, not mythBust your own myths apartPerformance is vital for mobileEnd device discrimination today!

66. Tips and TricksResearch YOUR customers and what they have in their handsUse device knowledge to drive opportunity and conversionGet some brilliant codersUse a top notch Usability agencyEmploy a dedicated copy specialistListen to customers, not your inner geekGet insight from your current statsUse a testing serviceAim for performance, always always alwaysPerformance design doesn’t mean poor designHow many searches on google vs. app store?End device discrimination – you may not be noticingHybrid web apps are the future...

68. Wed 11:30 – Site split testing – ROI & InsightsEmailTwitterSlideshare : [email protected] : @OptimiseOrDie : linkd.in/pvrg14: slidesha.re/nlCDm6

69. Notes and Resources...

70. BOOKSMobileMobile Design & Development – Brian FlingProgramming the Mobile web – Maximiliano FirtmanUsabilityDon’t make me think – Steve KrugHomepage usability – Jakob NielsenNeuro Web design – Susan M. WeinschenkInformation Architecture – Morville and RosenfeldWeb AnalyticsWeb analytics an hour a day – Avinash KaushikAdvanced Web Metrics – Brian Clifton with Google Analytics Actionable Web Analytics – Jim SterneOptimisation and TestingAlways be Testing – Bryan EisenbergLanding Page Optimization – Tim Ash

71. BOOKSPerformanceHigh performance websites - Steve SoudersWebsite Optimization - Andrew B. KingForms DesignForms that Work - Caroline JarrettFilling in the blanks - Luke WroblewskiDefensive design for the web - 37 signalsSearch AnalyticsSearch Analytics - Hurol InanSearch Analytics for your site - Louis Rosenfeld

72. ARTICLESUsers prefer browser for most activities:http://www.emarketer.com/Article.aspx?R=1008010Mobile by the numbers (infographic):http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahicTwitter CEO – 55% log on with mobile, every day:http://thenextweb.com/twitter/2011/09/08/twitter-100m-users-per-month-50-log-on-every-day-55-on-mobile/ Get the basics right for PPC and search optimisation:http://searchengineland.com/3-mobile-campaign-mistakes-big-brands-make-how-to-profit-from-them-56531 Could mobile apps be an evolutionary dead end?:http://adage.com/article/steve-rubel/mobile-apps-evolutionary-dead-end/229429/Why separate Mobile & Desktop web pages?http://www.lukew.com/ff/entry.asp?1390 5 innovative mobile marketing campaignshttp://mashable.com/2011/06/21/innovative-mobile-marketing-campaigns/ Make your mobile app more discoverablehttp://mashable.com/2011/06/24/improve-mobile-app-discovery/ How can retailers appeal to mobile users in store?http://econsultancy.com/uk/blog/7707-how-can-retailers-appeal-to-mobile-users-in-store

73. ARTICLES5 ways mobile will transform commercehttp://mashable.com/2011/02/18/mobile-trends-commerce/ Best practices for mobile retail strategy:http://www.emarketer.com/Article.aspx?R=1008221 Mobile is now 10% of all eBay sales – Sep 16th 2011:http://thenextweb.com/uk/2011/09/16/mobile-now-accounts-for-over-10-of-all-sales-on-ebay-uk/ HTML5 and webapp resourceshttp://www.diveintohtml5.org/detect.html#modernizrhttp://tutslist.com/65-useful-html5-tutorials/http://www.webdesignersblog.net/inspiration/45-inspirational-examples-html5-websites/http://shop.oreilly.com/product/0636920020011.do?sortby=publicationDatehttp://woorkup.com/2010/08/25/10-useful-frameworks-to-develop-html-based-webapps-for-touch-devices/http://web.appstorm.net/roundups/100-web-apps-to-rule-them-all/http://technolog.msnbc.msn.com/_news/2011/04/01/6389383-facebook-mobile-now-with-250-million-users-gets-a-makeoverhttp://networkeffect.allthingsd.com/20110125/facebook-sets-mobile-sights-on-html5/http://techblog.netflix.com/2010/12/why-we-choose-html5-for-user.htmlhttp://www.readwriteweb.com/archives/linkedin_overhauls_mobile_experience_launches_an_h.phphttp://www.smashingmagazine.com/tag/html5/

74. EXAMPLE SITESExample mobile optimised sites: http://touch.linkedin.comhttp://m.bbc.co.ukhttp://m.facebook.comhttp://m.guardian.co.ukhttp://m.dropbox.comhttp://m.flickr.comhttp://m.foursquare.comhttp://mobile.twitter.comhttp://m.gmail.comhttp://maps.google.comhttp://amazon.co.ukhttp://m.johnlewis.comhttp://m.marksandspencer.com http://m.tesco.comhttp://m.asos.comhttp://m.sainsburys.co.ukhttp://m.next.co.ukhttp://m.republic.co.ukhttp://m.imdb.comhttp://m.wikipedia.orghttp://m.engadget.comhttp://m.youtube.comhttp://m.vimeo.comhttp://wap.ebay.co.ukhttp://basecamphq.comhttp://m.autoglass.co.ukhttp://m.yahoo.comhttp://www.barclays.mobihttp://m.bmw.comhttp://mobile.paypal.comhttp://m.cnn.com

75. DESIGN RESOURCES The best mobile articles this year – some brilliant guides here:http://www.smashingmagazine.com/guidelines-for-mobile-web-development/http://www.smashingmagazine.com/2011/07/18/seven-guidelines-for-designing-high-performance-mobile-user-experiences/http://www.smashingmagazine.com/2011/07/11/picking-a-mobile-support-strategy-for-your-website/ 45 excellent design resources for all phone platforms:http://www.mobilexweb.com/blog/guidelines-mobile-web-design Designing for different screen sizes:http://www.uxmatters.com/mt/archives/2010/10/going-mobile-designing-for-different-screen-sizes-promoting-your-mobile-app.php 20 HTML5 design examples – work great on mobile + elsewhere:http://blog.genggao.net/inspiration/showcase-20-beautifully-designed-html5-websites-media-queries/ Video, Courses, Resources – all on Mobile – from the master, Luke W:http://shop.oreilly.com/product/0636920020776.dohttp://www.lukew.com/ff/entry.asp?1390http://www.lukew.com/ff/entry.asp?1362http://www.lukew.com/ff/entry.asp?1361http://www.lukew.com/presos/preso.asp?26http://www.lukew.com/ff/entry.asp?1270http://www.lukew.com/resources/articles/MobileFirst_LukeW.pdfhttp://www.lukew.com/ff/archive.asp?tag&mobilehttp://www.lukew.com/ff/entry.asp?1264http://www.lukew.com/ff/entry.asp?933

76. DESIGN RESOURCES Designing HTML emails for mobile reading:http://webdesignerwall.com/general/make-your-html-email-5-times-more-mobile-friendlyThe mobile web use experience:http://www.slideshare.net/nickf/mobile-web-user-experiencehttp://www.foolproof.co.uk/context-%E2%80%93-the-future-of-mobile/ Design frameworks:http://jquerymobile.com/http://jquerymobile.com/test/http://www.sencha.com/products/touch/http://jqtouch.com/http://code.google.com/p/iui/http://www.smashingmagazine.com/2011/08/24/freebie-responsive-jquery-slider-plugin-flexslider/ Webcredible : The Mobile advantage:http://www.slideshare.net/webcredible/webcredible-the-mobile-advantage Prototyping, Kits, Cutouts, Designs:http://www.smashingmagazine.com/2010/08/27/free-wireframing-kits-ui-design-kits-pdfs-and-resources/http://developer.yahoo.com/ypatterns/about/stencils/http://www.teehanlax.com/blog/ipad-gui-psd/http://graffletopia.com/stencils/413http://uxpin.com/mobile-kit.htmlhttp://interactivelogic.net/wp/2009/09/iphone-wireframe-templates/http://www.matcheck.cz/androidguipsd/ Uxbooth : Mobile design: http://www.uxbooth.com/blog/considerations-for-mobile-design-part-1-speed/http://www.uxbooth.com/blog/considerations-for-mobile-design-part-2-dimensions/http://www.uxbooth.com/blog/considerations-for-mobile-design-part-3-behavior/ Google head of mobile : 8 out of 10 not ready for mobile:http://www.brandrepublic.com/news/1075050/eight-10-brands-not-ready-mobile/

77. WOW - CAN THEY ACTUALLY DO THAT? I didn’t know they could do that on a mobile! Accelerometer support in Safari for iOS 4.2:http://www.mobilexweb.com/blog/safari-ios-accelerometer-websockets-htmlhttp://cubiq.org/device-motion-websockets-node-js-tech-demo You can do touch, pinch, and zoom too - load these on an iPhone:http://cubiq.org/rotating-wheel-for-your-iphone-webappshttp://cubiq.org/iscroll-4http://html5rocks.com Where all the GPS stuff started:http://smithsrus.com/gps-geolocation-in-safari-on-iphone-os-3-0/ How to use W3C or Google Gears calls to scrape the GPS from devices:http://code.google.com/apis/gears/api_geolocation.htmlhttp://dev.w3.org/geo/api/spec-source.html Google are on their 3rd generation of mobile web app site that uses device GPS:http://google-latlong.blogspot.com/2011/05/google-maps-on-your-mobile-browser.html GPS demonstrations:http://m.autoglass.co.uk/index.php?id=5469http://maxheapsize.com/static/html5geolocationdemo.html?utm_source=twitterfeed&utm_medium=twitterhttp://maps.google.com File uploads from a browser:http://www.parorrey.com/blog/technology/how-to-fix-iphoneipad-mobile-safari-greyed-out-and-disabled-file-upload-control/

78. PERFORMANCE OPTIMISATIONMobile device quick test – uses real phones as a ‘slave’:http://www.blaze.ioMobile performance from Maxmiliano Firtman:http://www.mobilexweb.com/blog/mobile-web-html5-performance-optimization#more-88http://assets.en.oreilly.com/1/event/60/Mobile%20Web%20_%20HTML5%20Performance%20Optimization%20Presentation%201.pdf Office Depot – Simplicity and performance:http://www.mobilecommercedaily.com/2011/09/16/aldo-office-depot-execs-mobile-is-very-differentWhy mobile apps suck when you’re mobile:http://blog.davidsingleton.org/mobiletcphttp://www.slideshare.net/sthair/measuring-mobile-performance-ldnwebperf-version Optimising Web and Mobile site performance by Google & Compuware:http://www.slideshare.net/Gomez_Inc/optimizing-web-and-mobile-site-performance-using-page-speed Mobile performance resources – infographics, real data, superb insights: Joshua Bixby:http://www.smashingmagazine.com/2011/07/18/seven-guidelines-for-designing-high-performance-mobile-user-experiences/http://www.youtube.com/watch?v=Z-BCsgo9sDc&list=PLD1D3B0B233F2AD66&index=16http://www.webperformancetoday.com/2011/07/20/new-findings-mobile-web-users-are-more-disappointed-than-ever/http://www.webperformancetoday.com/?s=mobile

79. PERFORMANCE OPTIMISATION (...cont)Some articles of note on performance optimisation – do read them!http://www.smashingmagazine.com/guidelines-for-mobile-web-development/http://www.smashingmagazine.com/2011/07/18/seven-guidelines-for-designing-high-performance-mobile-user-experiences/http://www.smashingmagazine.com/2011/07/11/picking-a-mobile-support-strategy-for-your-website/ DEVICE TESTINGhttp://www.deviceanywhere.comhttp://www.perfectomobile.comhttp://www.developer.nokia.com/Devices/Remote_device_access/http://www.mobilexweb.com/emulators DEVICE DETECTIONhttp://www.bango.comhttp://www.scientiamobile.com/productshttp://www.deviceatlas.com STATSA heap of mobile stats, for the unconverted amongst you:http://www.mobileinc.co.uk/2010/01/mobile-statistics-galore/Mobile industry predictions:http://www.chetansharma.com/2011_Mobile_Industry_Predictions_Survey.pdf

80. Wed 11:30 – Talk on A/B and split testing $EmailTwitterSlideshare : [email protected] : @OptimiseOrDie : linkd.in/pvrg14: slidesha.re/nlCDm6

Mobile presentation - Sydney Online Retailer - 26 Sep 2011

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Mobile presentation - Sydney Online Retailer - 26 Sep 2011

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