Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (English)
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1) The document discusses how social media and mobile devices are converging, with people's behaviors and expectations changing as a result of being able to access information and connect with others anytime, anywhere. 2) It notes that 30% of advertising budgets will go towards mobile, social, and interactive content within the next 3 years as those become people's primary ways of consuming media. 3) The rise of mobile and social media presents big opportunities for companies to connect with customers in new ways and build brand loyalty through interactions and transactions that start with connections on those platforms.
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Mobile & Social Media Futures: Presentation at MedienForum NRW June 2010 (English)
- 1. Mobile & Social Media Futures www.mediafuturist.com Gerd Leonhard www.twitter.com/gleonhard Media Futurist June 30, 2010 The Futures Agency Medienforum.NRW Cologne
- 2. Think ‘cars’ notfaster horses...
- 3. Social Media Source: Photobucket iPad App
- 4. The new ‘Normal’ Networked Media
- 5.
- 6. Social Business Marketing Advertising Content & Media Social Media Communication Education Politics
- 7. A ‘Social’ OperatingSystem
- 8. When people’s behaviorschange...!
- 9.
- 10. Social Media: B2Bexploding in 2010
- 11.
- 12. Twitter: a Broadcaster *Brian Solis *Brian Solis
- 13. Twitter: a shoppingwindow...
- 14.
- 15. Twitter: one hugeexperiment
- 16. Social Media •••Social Search
- 17.
- 18. The conversations are the $$$!
- 19. The new MarketingMantra: Following
- 20. Marshall McLuhan 14.11.1971 ROI 2.0: Return on Involvement
- 21. But if youdon’t give you don’t receive, either! IFPI.org
- 22. Owned, Bought &Earned Media Your Social Media Your Advertising Your Online Presence
- 23. Social media: magnetsnot locks.
- 24. Being Social means being Open by definition
- 25. Reduce Control andgain Trust
- 26. But you haveto get wet if you want to swim
- 27.
- 28. We are theContent
- 29. Data is thenew Oil Image by sevensheaven.nl
- 30.
- 31.
- 32. Privacy: the defaultis no longer ‘Private’ - it’s Public
- 33. Once upon atime «« Now...««
- 35. Part 2: Mobile MediaFutures Gerd Leonhard Media Futurist CEO, The Futures Agency www.mediafuturist.com www.twitter.com/gleonhard
- 36. This is myjob
- 37. The mobile Internetrevolution - as crucial as the printing press
- 40.
- 42.
- 43.
- 44. “Large streams areall that matter” Flattr & Kachingle
- 46.
- 47. But: we arestill just tuning the instruments of this new digital economy!
- 48.
- 49. Wired.com iPad app Natural User Interface *NUI
- 50. New roles -or irrelevance
- 51. Content becomes increasinglydisembodied
- 52. Content is now...just a click!
- 53. Mobile flat-rates andbundles are the Future of Content
- 55. Connect the Crowdto the Cloud!
- 56. ~30% of mostadvertising budgets will go towards mobile / social / interactive during the next 3 years.
- 58. Transactions follow Connections
- 59. Connection «« Transaction Source:Infinita.co.jp
- 60. Like Farmville... connect,then transact
- 61. Mobile / SocialMedia & UGC Hier ist is This das Your Opportunity groesste where the Potential is here potential is
- 62. Location API Culture Social The Cloud Open Platforms Mobile
- 63. Thanks for yourtime [email protected] twitter.com/gleonhard Facebook: gleonhard more presentations at www.mediafuturist.com